{"id":6601,"date":"2021-02-25T16:17:57","date_gmt":"2021-02-25T07:17:57","guid":{"rendered":"https:\/\/blastmail.jp\/blog\/?p=6601"},"modified":"2024-03-04T15:40:05","modified_gmt":"2024-03-04T06:40:05","slug":"dsp","status":"publish","type":"post","link":"https:\/\/blastmail.jp\/blog\/marketing\/dsp","title":{"rendered":"DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6602\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2021\/02\/dsp.jpg\" alt=\"DSP\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01\" width=\"680\" height=\"383\" \/><br \/>\n\u65e5\u9032\u6708\u6b69\u306e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u3067\u3059\u304c\u3001\u305d\u306e\u4e2d\u3067\u3082\u300cDSP\u300d\u306f\u7279\u306b\u3088\u304f\u77e5\u3089\u308c\u308b\u30a2\u30c9\u30c6\u30af\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p>\u300cSSP\u300d\u3084\u300cRTB\u300d\u306a\u3069\u3001DSP\u306b\u306f\u95a2\u9023\u3059\u308b\u6280\u8853\u304c\u591a\u304f\u5b58\u5728\u3057\u3001\u4ed5\u7d44\u307f\u3082\u5c11\u3005\u8907\u96d1\u306a\u305f\u3081\u3001\u300cDSP\u5e83\u544a\u3084\u3063\u3066\u308b\u3051\u3069\u3001\u5b9f\u306f\u4ed5\u7d44\u307f\u3092\u628a\u63e1\u3057\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u4eba\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u305d\u308c\u3089\u95a2\u9023\u6280\u8853\u3082\u542b\u3081\u3066\u3001DSP\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<blockquote><p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u306f\u3058\u3081\u308b\u306a\u3089\u3001\u5fc5\u305a\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u304c<strong>\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d<\/strong>\u306b\u3064\u3044\u3066\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u8fd1\u5e74\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u5927\u304d\u304f\u6ce8\u76ee\u3092\u6d74\u3073\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5c11\u3057\u3067\u3082\u643a\u308f\u308b\u65b9\u306a\u3089\u300c\u3069\u3093\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306a\u306e\u304b\u300d\u3092\u77e5\u3063\u3066\u3044\u3066\u640d\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u5927\u597d\u8a55\u306e<strong>\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168\u300d\u3092\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8\u4e2d<\/strong>\u3067\u3059\uff01 \u521d\u5fc3\u8005\u5411\u3051\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002<\/p>\n\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/download\/digital-marketing-3\">\n   <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing_750_490.jpg\" alt=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168\" width=\"90\" height=\"59\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168<\/div>\n    <div class=\"blogcard_excerpt\">\u30c7\u30b8\u30bf\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168 \u304a\u5f79\u7acb\u3061\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u3092\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8\uff01 \u3053\u306e\u8cc7\u6599\u3067\u5206\u304b\u308b\u3053\u3068 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u5e38\u8b58\uff01\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168 \u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div><\/blockquote>\n<h2>DSP\u3068\u306f\uff1f<\/h2>\n<p>DSP\u3068\u306f\u300c<strong>D<\/strong>emand-<strong>S<\/strong>ide <strong>P<\/strong>latform\u300d\u306e\u7565\u3067\u3001<strong>\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u3092\u81ea\u52d5\u3067\u884c\u3063\u3066\u304f\u308c\u308b\u5e83\u544a\u914d\u4fe1\u30c4\u30fc\u30eb\u306e\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u3068\u306f\u3001\u305f\u3068\u3048\u3070<strong>\u5165\u672d\u5358\u4fa1\u306e\u8a2d\u5b9a\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u9078\u5b9a<\/strong>\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5e83\u544a\u914d\u4fe1\u306b\u304a\u3051\u308b\u69d8\u3005\u306a\u5de5\u7a0b\u3092<strong>\u81ea\u52d5\u5316<\/strong>\u3067\u304d\u3001\u306a\u304a\u304b\u3064<strong>\u4e00\u62ec\u7ba1\u7406<\/strong>\u3067\u304d\u308b\u4ed6\u3001<strong>\u8a73\u7d30\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/strong>\u3082\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001<strong>\u697d\u306a\u5e83\u544a\u904b\u7528\u304c\u3067\u304d\u3064\u3064\u3001\u9ad8\u3044\u52b9\u679c\u3082\u72d9\u3048\u308b<\/strong>\u3068\u3044\u3046\u306e\u304cDSP\u306e\u5927\u304d\u306a\u9b45\u529b\u3067\u3059\u3002<\/p>\n<h2>DSP\u306e\u4ed5\u7d44\u307f<\/h2>\n<p>DSP\u306e\u4ed5\u7d44\u307f\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u306f\u3001DSP\u3068\u5bfe\u306b\u306a\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308b<strong>SSP<\/strong>\u3068\u3001DSP\u3068SSP\u3092\u3064\u306a\u3050\u53d6\u5f15\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308b<strong>RTB<\/strong>\u306e\u7406\u89e3\u304c\u5fc5\u9808\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">SSP\u3068\u306f<\/span>SSP\u3068\u306f\u300c<strong>S<\/strong>upply-<strong>S<\/strong>ide <strong>P<\/strong>latform\u300d\u306e\u7565\u3067\u3001<strong>\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u308b\u5a92\u4f53\u5074\u306e\u53ce\u76ca\u6700\u5927\u5316\u3092\u652f\u63f4\u3059\u308b\u30c4\u30fc\u30eb\u306e\u3053\u3068<\/strong>\u3067\u3059\u3002\u3064\u307e\u308a\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u304cDSP\u306a\u306e\u306b\u5bfe\u3057\u3066\u3001\u5e83\u544a\u5a92\u4f53\u5074\u306b\u3068\u3063\u3066\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u304cSSP\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/div>\n<p>\u809d\u5fc3\u306e\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u3067\u3059\u304c\u3001DSP\u3068SSP\u3068\u306e\u9593\u3067\u306f\u3001<strong>\u300cRTB\u300d\u3068\u547c\u3070\u308c\u308b\u65b9\u5f0f\u3067\u5e83\u544a\u67a0\u306e\u58f2\u8cb7<\/strong>\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">RTB\u3068\u306f<\/span>RTB\uff08<strong>R<\/strong>eal-<strong>T<\/strong>ime <strong>B<\/strong>idding\uff09\u3068\u306f\u3001\u300c\u5e83\u544a\u8cbb\u3092\u3067\u304d\u308b\u9650\u308a\u5b89\u304f\u3057\u3064\u3064\u9ad8\u3044\u5e83\u544a\u52b9\u679c\u3092\u5f97\u305f\u3044\u300d\u3068\u3044\u3046\u5e83\u544a\u4e3b\u3068\u3001\u300c\u5e83\u544a\u67a0\u3092\u3067\u304d\u308b\u9650\u308a\u9ad8\u304f\u58f2\u308a\u305f\u3044\u300d\u3068\u3044\u3046\u30e1\u30c7\u30a3\u30a2\u3001<strong>\u4e8c\u8005\u9593\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308a\u3064\u3064\u5e83\u544a\u67a0\u306e\u58f2\u8cb7\u3092\u6210\u7acb\u3055\u305b\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0<\/strong>\u3067\u3059\u3002<\/div>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001RTB\u3067\u306f\u8907\u6570\u306e\u5e83\u544a\u4e3b\uff08DSP\u5074\uff09\u306e\u4e2d\u3067\u3082\u3001<strong>\u6700\u3082\u5e83\u544a\u67a0\u3092\u9ad8\u304f\u8cb7\u304a\u3046\u3068\u3057\u3066\u3044\u308b\uff08\u5165\u672d\u5358\u4fa1\u304c\u9ad8\u3044\uff09\u8005\u306e\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b<\/strong>\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001SSP\u5074\u3067\u306f\u6700\u4f4e\u843d\u672d\u91d1\u984d\u3068\u3044\u3046\u3082\u306e\u304c\u8a2d\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3069\u3093\u306a\u306b\u305d\u306e\u5e83\u544a\u67a0\u306b\u4eba\u6c17\u304c\u306a\u304f\u3068\u3082\u3001<strong>\u6700\u4f4e\u843d\u672d\u91d1\u984d\u4ee5\u4e0b\u3067\u5e83\u544a\u67a0\u304c\u8cb7\u308f\u308c\u308b\u3053\u3068\u306f\u306a\u3044<\/strong>\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u8907\u6570\u306e\u8cb7\u3044\u624b\u5074\u306e\u4e2d\u304b\u3089\u6700\u3082\u826f\u3044\u8cfc\u5165\u6761\u4ef6\u3092\u9078\u5b9a\u3057\u3066\u5e83\u544a\u67a0\u58f2\u8cb7\u3092\u6210\u7acb\u3055\u305b\u308b\u3053\u3068\u304b\u3089\u3001RTB\u306e\u53d6\u5f15\u51e6\u7406\u3092<strong>\u300c\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u300d<\/strong>\u3068\u8868\u73fe\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306f\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3059\u308b\u305f\u3073\u3001\u77ac\u6642\u306b\u51e6\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u77ac\u9593\u306b\u3001RTB\u304c\u3069\u306e\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u3001DSP\u30fbSSP\u30fbRTB\u306b\u3064\u3044\u3066\u4e0b\u8a18\u8868\u306b\u307e\u3068\u3081\u3066\u304a\u304d\u307e\u3059\u3002<br \/>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: right\"><strong>DSP\uff08\u5e83\u544a\u4e3b\uff09<\/strong><\/p>\n<\/td>\n<td>\u5165\u672d\u5358\u4fa1\u306e\u8a2d\u5b9a\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u9078\u5b9a\u3092\u81ea\u52d5\u3067\u6700\u9069\u5316\u3057\u3066\u304f\u308c\u308b\u5e83\u544a\u914d\u4fe1\u30c4\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: right\"><strong>SSP\uff08\u5a92\u4f53\uff09<\/strong><\/p>\n<\/td>\n<td>\u6700\u3082\u53ce\u76ca\u304c\u898b\u8fbc\u3081\u308b\u5e83\u544a\u3092DSP\u304b\u3089\u9078\u5b9a\u3057\u3066\u304f\u308c\u308b\u5e83\u544a\u914d\u4fe1\u30c4\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: right\"><strong>RTB\uff08\u5e83\u544a\u67a0\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\uff09<\/strong><\/p>\n<\/td>\n<td>DSP &#8211; SSP\u9593\u306e\u5e83\u544a\u67a0\u58f2\u8cb7\u3092\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5f62\u5f0f\u3067\u884c\u3046\u3001\u5e83\u544a\u67a0\u58f2\u8cb7\u30b7\u30b9\u30c6\u30e0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2>DSP\u3068\u300c\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300d\u306e\u9055\u3044<\/h2>\n<p>DSP\u3068\u5408\u308f\u305b\u3066\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u57fa\u672c\u77e5\u8b58\u306b\u3001\u300c\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08Advertising Network\uff09\u3068\u306f\u3001\u8907\u6570\u306eWeb\u5e83\u544a\u5a92\u4f53\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u305f\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u3053\u3068<\/strong>\u3067\u3059\u3002\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u5e83\u544a\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u30b5\u30a4\u30c8\u3084SNS\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u540c\u6642\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>DSP\u304c\u300c\u30c4\u30fc\u30eb\u300d\u306a\u306e\u306b\u5bfe\u3057\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u5e83\u544a\u5a92\u4f53\u306e\u300c\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300d\u3067\u3042\u308b\u3068\u3044\u3046\u70b9\u304c\u4e21\u8005\u306e\u9055\u3044<\/strong>\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>DSP\u3067\u306f\u8907\u6570\u3042\u308b\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u6a2a\u65ad\u7684\u306b\u6700\u9069\u306a\u914d\u4fe1\u5148\u3092\u9078\u3073\u307e\u3059\u304c\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5834\u5408\u3001\u305d\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u53c2\u52a0\u3057\u3066\u3044\u308b\u5a92\u4f53\u306b\u3057\u304b\u914d\u4fe1\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u306a\u304a\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18\u8a18\u4e8b\u3067\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u5408\u308f\u305b\u3066\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/marketing\/advertising-network\">\n   <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2021\/03\/advertising-network2.jpg\" alt=\"\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306f\uff1f\u30a6\u30a7\u30d6\u5e83\u544a\u306e\u57fa\u790e\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"90\" height=\"51\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u306f\uff1f\u30a6\u30a7\u30d6\u5e83\u544a\u306e\u57fa\u790e\u306b\u3064\u3044\u3066\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/div>\n    <div class=\"blogcard_excerpt\">Web\u5e83\u544a\u306e\u696d\u754c\u306b\u306f\u69d8\u3005\u306a\u5c02\u9580\u7528\u8a9e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u4e2d\u3067\u3082\u30de\u30b9\u30c8\u3067\u899a\u3048\u3066\u304a\u304d\u305f\u3044\u8a00\u8449\u306b\u300c\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002 \u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div>\n<h2>DSP\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>DSP\u3067\u306e\u5e83\u544a\u904b\u7528\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\uff13\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"list04\">\n<ul>\n<li>\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u53ef\u80fd<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u4f3c\u305f\u30e6\u30fc\u30b6\u30fc\uff08\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\uff09\u3092\u72d9\u3063\u3066\u5e83\u544a\u914d\u4fe1\u3067\u304d\u308b<\/li>\n<li>\u5e83\u544a\u914d\u4fe1\u306e\u5de5\u6570\u304c\u524a\u6e1b\u3067\u304d\u308b<\/div><\/li>\n<\/ul>\n<p>\u5404\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u53ef\u80fd<\/h3>\n<p>DSP\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306eCookie\uff08\u30d6\u30e9\u30a6\u30b6\u306b\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\uff09\u3092\u5229\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u53ef\u80fd\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u6027\u5225\u3001\u5e74\u9f62\u3001\u8da3\u5473\u55dc\u597d\u3001\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u5c65\u6b74\u306a\u3069\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>DSP\u7684\u306a\u4ed5\u7d44\u307f\u3092\u6301\u3064\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u3082\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001DSP\u306f\u8907\u6570\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u5bfe\u8c61\u306b\u6a2a\u65ad\u7684\u306b\u5e83\u544a\u914d\u4fe1\u3059\u308b\u305f\u3081\u3001<strong>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3088\u308a\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b<\/strong>\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3>\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u3092\u72d9\u3063\u3066\u5e83\u544a\u914d\u4fe1\u3067\u304d\u308b<\/h3>\n<p>DSP\u3067\u306f\u3001\u3059\u3067\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u9867\u5ba2\u3068\u4f3c\u305f\u5c5e\u6027\u3092\u6301\u3063\u3066\u3044\u305f\u308a\u3001\u884c\u52d5\u3092\u53d6\u3063\u3066\u3044\u305f\u308a\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3001\u3044\u308f\u3086\u308b\u300c\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u300d\u3092\u72d9\u3063\u3066\u5e83\u544a\u914d\u4fe1\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u306f\u901a\u5e38\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3088\u308a\u3082\u904b\u7528\u52b9\u679c\u3092\u5f97\u3084\u3059\u304f\u3001<strong>\u9867\u5ba2\u3084\u58f2\u4e0a\u7372\u5f97\u3092\u3055\u3089\u306b\u62e1\u5927\u3055\u305b\u3089\u308c\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n<h3>\u5e83\u544a\u914d\u4fe1\u306e\u5de5\u6570\u304c\u524a\u6e1b\u3067\u304d\u308b<\/h3>\n<p>DSP\u3067\u306f\u5165\u672d\u5358\u4fa1\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u9078\u5b9a\u306a\u3069\u3001\u5e83\u544a\u914d\u4fe1\u306b\u304a\u3051\u308b\u69d8\u3005\u306a\u5de5\u7a0b\u304c\u81ea\u52d5\u3067\u884c\u308f\u308c\u308b\u305f\u3081\u3001<strong>\u4eba\u9593\u306b\u3088\u308b\u7ba1\u7406\u3092\u6700\u4f4e\u9650\u306b\u3057\u3064\u3064\u3082\u3001\u5e83\u544a\u904b\u7528\u306e\u6700\u9069\u5316\u304c\u5e38\u306b\u884c\u308f\u308c\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u307e\u305f\u3001\u5358\u7d14\u306b\u5e83\u544a\u904b\u7528\u306e\u624b\u4f5c\u696d\u304c\u6e1b\u308b\u305f\u3081\u3001\u5e83\u544a\u62c5\u5f53\u8005\u304c\u3088\u308a\u7ba1\u7406\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u904b\u7528\u52b9\u679c\u306e\u6539\u5584\u30b9\u30d4\u30fc\u30c9\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2>DSP\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u30a6\u30a7\u30d6\u5e83\u544a\u306b\u304a\u3044\u3066\u30e1\u30ea\u30c3\u30c8\u304c\u5927\u304d\u3044DSP\u3067\u3059\u304c\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u591a\u5c11\u5b58\u5728\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u4ee5\u4e0b\u306e\uff13\u3064\u3067\u3059\u3002<\/p>\n<div class=\"list04\">\n<ul>\n<li>\u5e83\u544a\u306e\u914d\u4fe1\u5148\u306f\u958b\u793a\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308b<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u624b\u9593\u304c\u304b\u304b\u308b<\/li>\n<li>\u307e\u3068\u307e\u3063\u305f\u8cbb\u7528\u304c\u304b\u304b\u308b<\/div><\/li>\n<\/ul>\n<p>\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3082\u3057\u3063\u304b\u308a\u628a\u63e1\u3057\u3066\u3001DSP\u306e\u5c0e\u5165\u691c\u8a0e\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u3067\u306f\u5404\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u5e83\u544a\u306e\u914d\u4fe1\u5148\u306f\u958b\u793a\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308b<\/h3>\n<p>\u3053\u308c\u306f\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5834\u5408\u3082\u540c\u69d8\u3067\u3059\u304c\u3001DSP\u306b\u3088\u3063\u3066\u306f\u5e83\u544a\u306e\u914d\u4fe1\u5148\u304c\u958b\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u5e83\u544a\u306e\u914d\u4fe1\u5148\u304c\u81ea\u793e\u5546\u54c1\u3068\u5168\u304f\u95a2\u9023\u306e\u306a\u3044\u30b8\u30e3\u30f3\u30eb\u3060\u3063\u305f\u308a\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u304c\u6bc0\u640d\u3055\u308c\u308b\u5a92\u4f53\u3060\u3063\u305f\u308a\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u3048\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u3053\u3068\u3092\u9632\u3050\u306b\u306f\u3001\u914d\u4fe1\u5148\u304c\u958b\u793a\u3055\u308c\u3066\u3044\u308bDSP\u3092\u9078\u3076\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>DSP\u3092\u9078\u3076\u624b\u9593\u304c\u304b\u304b\u308b<\/h3>\n<p>DSP\u306b\u306f\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u3084\u308d\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u30de\u30c3\u30c1\u3059\u308bDSP\u3092\u63a2\u3059\u306b\u306f\u3072\u3068\u624b\u9593\u304b\u304b\u308a\u307e\u3059\u3002DSP\u63a2\u3057\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u914d\u4fe1\u5148\u306f\u3069\u3053\u304b\u3001\u5bfe\u5fdc\u30c7\u30d0\u30a4\u30b9\u306f\u306a\u306b\u304b\u306a\u3069\u3001<strong>\u4e3b\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u3051\u3070\u3042\u308b\u7a0b\u5ea6\u697d\u306b\u306a\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>DSP\u9078\u3073\u3067\u898b\u3066\u304a\u304d\u305f\u3044\u4e3b\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/strong><\/p>\n<div class=\"list04\">\n<ul>\n<li>\u914d\u4fe1\u5148<\/li>\n<li>\u5bfe\u5fdc\u30c7\u30d0\u30a4\u30b9<\/li>\n<li>DMP\uff08\u81ea\u793e\u30c7\u30fc\u30bf\uff09\u9023\u643a\u306f\u3042\u308b\u304b<\/li>\n<li>\u8ab2\u91d1\u65b9\u5f0f<\/li>\n<li>\u624b\u52d5\u904b\u7528\u304b\u3001\u81ea\u52d5\u904b\u7528\u304b<\/li>\n<li>\u3069\u3093\u306a\u6a5f\u80fd\u304c\u3042\u308b\u304b<\/div><\/li>\n<\/ul>\n<h3>\u307e\u3068\u307e\u3063\u305f\u8cbb\u7528\u304c\u304b\u304b\u308b<\/h3>\n<p>DSP\u306f\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u521d\u671f\u8cbb\u7528\u304c\u304b\u304b\u308a\u3001\u306a\u304a\u304b\u3064\u5951\u7d04\u671f\u9593\u304c\u6570\u30f6\u6708\uff5e\u6570\u5e74\u3068\u4e88\u3081\u6c7a\u307e\u3063\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u3001<strong>\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3088\u308a\u5927\u304d\u306a\u8cbb\u7528\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p>\u4e00\u90e8\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306fDSP\u7684\u306a\u5074\u9762\u3082\u6301\u3061\u5408\u308f\u305b\u3066\u3044\u308b\u305f\u3081\u3001DSP\u3060\u3068\u4e88\u7b97\u304c\u8db3\u308a\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5c0e\u5165\u3082\u8996\u91ce\u306b\u5165\u308c\u3066\u307f\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>Google\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u505c\u6b62\u306b\u3088\u3063\u3066DSP\u306f\u3069\u3046\u306a\u308b\uff1f<\/h2>\n<p>2020\u5e741\u6708\u3001Google\u304c<strong>\u300c2022\u5e741\u6708\u3092\u3081\u3069\u306b\u3001Google Chrome\u3067\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u505c\u6b62\u3059\u308b\u300d<\/strong>\u3068\u3044\u3046\u767a\u8868\u3092\u3057\u305f\u3053\u3068\u306f\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>DSP\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u306b\u4fdd\u5b58\u3055\u308c\u3066\u3044\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u914d\u4fe1\u3092\u53ef\u80fd\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<strong>Google Chrome\u306fAndroid\u30b9\u30de\u30db\u306b\u6a19\u6e96\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u3066\u3044\u308b\u30d6\u30e9\u30a6\u30b6\u3067\u3042\u308a\u3001\u65e5\u672c\u3067\u306e\u30b7\u30a7\u30a2\u306f55%\u4ee5\u4e0a\u3068\u30c8\u30c3\u30d7<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u30b5\u30dd\u30fc\u30c8\u7d42\u4e86\u306b\u3088\u308b\u5e83\u544a\u696d\u754c\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u306f\u51c4\u307e\u3058\u304f\u3001DSP\u3082\u305d\u306e\u5f71\u97ff\u3092\u591a\u5206\u306b\u53d7\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u505c\u6b62\u5f8c\u306f<strong>AI\u3092\u5229\u7528\u3057\u305fCookie\u306e\u4ee3\u66ff\u6280\u8853<\/strong>\u304c\u5229\u7528\u3067\u304d\u308b\u3068\u3082\u767a\u8868\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/xtrend.nikkei.com\/atcl\/contents\/18\/00109\/00118\/\">\u30b0\u30fc\u30b0\u30eb\u304c\u4ee3\u66ff\u30af\u30c3\u30ad\u30fc\u516c\u8868\u3001\u30d6\u30e9\u30a6\u30b6\u30fc\u306eAI\u304c\u5229\u7528\u8005\u3092\u5206\u985e<\/a>\uff09\u3002DSP\u3067\u306f\u4eca\u5f8c\u3001\u3053\u3061\u3089\u306e\u4ee3\u66ff\u6280\u8853\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u4f59\u5100\u306a\u304f\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Google\u306eCookie\u4ee3\u66ff\u6280\u8853\u306f\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3001<strong>\u5f93\u6765\u306eCookie\u3067\u767a\u751f\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3046\u3061\u5c11\u306a\u304f\u3068\u308295%\u3092\u30ab\u30d0\u30fc\u3067\u304d\u305f\u3068\u306e\u3053\u3068\u3067\u3059<\/strong>\u3002<\/p>\n<p>\u3053\u308c\u3092\u305d\u306e\u307e\u307e\u771f\u306b\u53d7\u3051\u308b\u306a\u3089\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u5ec3\u6b62\u306b\u3088\u308b\u5f71\u97ff\u306f\u8efd\u5fae\u306b\u601d\u3048\u307e\u3059\u3002\u3057\u304b\u305795%\u3068\u3044\u3046\u6570\u5b57\u306f\u3042\u304f\u307e\u3067\u3082\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3067\u3042\u308a\u3001\u5b9f\u969b\u306f95%\u306b\u6e80\u305f\u306a\u3044\u30b1\u30fc\u30b9\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u7d50\u8ad6\u3001\u4ee3\u66ff\u6280\u8853\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u73fe\u72b6\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u60c5\u5831\u304c\u51fa\u3066\u3044\u308b\u305f\u3081\u3001<strong>\u5e83\u544a\u4e3b\u3068\u3057\u3066\u306f\u904e\u5ea6\u306b\u4e0d\u5b89\u304c\u308b\u5fc5\u8981\u306f\u306a\u3044<\/strong>\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u4e00\u65b9\u3067\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3068\u3044\u3046\u6d41\u308c\u306f\u4eca\u5f8c\u3082\u52a0\u901f\u3059\u308b<\/strong>\u3068\u898b\u3089\u308c\u307e\u3059\u3002\u5f15\u304d\u7d9a\u304d\u60c5\u5831\u306e\u66f4\u65b0\u306b\u306f\u6c17\u3092\u914d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u304a\u3059\u3059\u3081\u306eDSP\uff14\u9078<\/h2>\n<p>DSP\u306b\u306f\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u305d\u306e\u4e2d\u3067\u3082\u7279\u306b\u4e3b\u8981\u306a\u4ee5\u4e0b\uff14\u3064\u306eDSP\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div class=\"list04\">\n<ul>\n<li>UNIVERSE Ads\uff08\u65e7MicroAd BLADE\uff09<\/li>\n<li>FreakOut<\/li>\n<li>MarketOne<\/li>\n<li>Amazon DSP<\/div><\/li>\n<\/ul>\n<p>\u5404DSP\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>UNIVERSE Ads\uff08\u65e7MicroAd BLADE\uff09<\/h3>\n<p>UNIVERSE Ads\uff08\u30e6\u30cb\u30d0\u30fc\u30b9\u30a2\u30c9\uff09\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30de\u30a4\u30af\u30ed\u30a2\u30c9\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u56fd\u7523DSP\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u9ad8\u7cbe\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u69d8\u3005\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u30fb\u30c7\u30d0\u30a4\u30b9\u306b\u5bfe\u5fdc\u3057\u3066\u304a\u308a\u3001<strong>\u56fd\u5185\u306eDSP\u30b7\u30a7\u30a2\u306f\u30c8\u30c3\u30d7<\/strong>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3093\u306aUNIVERSE Ads\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001\u591a\u304f\u306eSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a\u3001\u5e45\u5e83\u3044\u696d\u754c\u3092\u30ab\u30d0\u30fc\u53ef\u80fd\u306a\u70b9\u3067\u3059\u3002<\/p>\n<p><strong>UNIVERSE Ads\u306e\u63a5\u7d9aSSP\u4f8b<\/strong><\/p>\n<div class=\"list04\">\n<ul>\n<li>Google Ad Manager<\/li>\n<li>MicroAd COMPASS<\/li>\n<li>OpenX<\/li>\n<li>fluct<\/li>\n<li>Ad Generation<\/li>\n<li>Yield One<\/div><\/li>\n<\/ul>\n<p>\u4ee5\u4e0a\u306e\u4ed6\u3001\u30b7\u30e9\u30ec\u30eb\uff08BtoB\u7279\u5316\uff09\u3084IGNITION\uff08\u81ea\u52d5\u8eca\u696d\u754c\u7279\u5316\uff09\u306a\u3069\u3001<strong>\u30de\u30a4\u30af\u30ed\u30a2\u30c9\u793e\u304c\u6301\u3064\u696d\u754c\u7279\u5316\u578b\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u3068\u63a5\u7d9a\u3057\u3066\u3044\u308b\u306e\u3082\u5927\u304d\u306a\u5f37\u307f<\/strong>\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3046\u3057\u305f\u591a\u6570\u306e\u63a5\u7d9a\u5148\u306b\u3088\u3063\u3066\u767a\u751f\u3059\u308b<strong>\u6708\u9593\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f300\u5104<\/strong>\u306b\u3082\u9054\u3057\u307e\u3059\u3002<\/p>\n<p>DSP\u9078\u3073\u3067\u8ff7\u3063\u305f\u306a\u3089\u3001UNIVERSE Ads\u3092\u307e\u305a\u5019\u88dc\u306b\u4e0a\u3052\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>FreakOut<\/h3>\n<p>FreakOut\uff08\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\uff09\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u304c\u63d0\u4f9b\u3059\u308b\u56fd\u7523DSP\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u306f\u65e5\u672c\u3067\u6700\u521d\u306bDSP\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u4f01\u696d\u3067\u3001\u5148\u8ff0\u306e<strong>UNIVERSE Ads\u3068\u4e26\u3076\u30b7\u30a7\u30a2\u7387<\/strong>\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>FreakOut\u306e\u63a5\u7d9a\u5148\u3082\u975e\u5e38\u306b\u8c4a\u5bcc\u3067\u3001<strong>\u6708\u9593\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306f\u7d041,700\u5104\u3068\u5727\u5012\u7684<\/strong>\u3067\u3059\u3002\u5e83\u544a\u5728\u5eab\u306e\u898f\u6a21\u306f\u56fd\u5185\u6700\u5927\u7d1a\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>FreakOut\u306e\u63a5\u7d9aSSP\u4f8b<\/strong><\/p>\n<div class=\"list04\">\n<ul>\n<li>Yahoo! \u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8<\/li>\n<li>DoubleClick Ad Exchange<\/li>\n<li>OpenX<\/li>\n<li>MARKET PLACE<\/li>\n<li>brainy<\/li>\n<li>OpenX<\/li>\n<li>fluct<\/li>\n<li>Microsoft Advertising<\/div><\/li>\n<\/ul>\n<p>FreakOut\u306e\u3082\u3046\u4e00\u3064\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u4ed6\u306eDSP\u3088\u308a\u6bd4\u8f03\u7684<strong>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5f37\u3044<\/strong>\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002FreakOut\u306b\u306f\u300cBlack Swan\u300d\u3068\u547c\u3070\u308c\u308b\u3001\u5a92\u4f53\u5074\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3059\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<h3>Amazon DSP<\/h3>\n<p>Amazon DSP\u3068\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u5927\u624bEC\u30b5\u30a4\u30c8\u306eAmazon\u304c\u63d0\u4f9b\u3059\u308bDSP\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u4e00\u898b\u3059\u308b\u3068Amazon\u306b\u51fa\u54c1\u3057\u3066\u3044\u306a\u3044\u3068\u4f7f\u3048\u306a\u3044\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u304c\u3001<strong>\u5b9f\u306fAmazon\u306b\u51fa\u54c1\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u4f7f\u3048\u308bDSP\u30b5\u30fc\u30d3\u30b9<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u3042\u308c\u3070\u3001\u305d\u308c\u3089\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u7f6e\u3051\u307e\u3059\u3057\u3001Amazon\u306b\u51fa\u54c1\u3057\u3066\u3044\u308c\u3070Amazon\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3082\u5f53\u7136\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Amazon DSP\u306e\u7279\u5fb4\u306b\u3057\u3066\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001<strong>Amazon\u304c\u62b1\u3048\u308b\u81a8\u5927\u306a\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u53ef\u80fd<\/strong>\u306a\u70b9\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001Amazon DSP\u3092\u76f4\u63a5\u904b\u7528\u3067\u304d\u308b\u306e\u306f\u3001Amazon\u3068\u4e00\u90e8\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u306e\u307f\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3082\u521d\u671f\u8cbb\u7528\u304c150\u4e07\u5186\u304b\u3089\u306a\u305f\u3081\u3001<strong>\u5c0e\u5165\u30cf\u30fc\u30c9\u30eb\u304c\u975e\u5e38\u306b\u9ad8\u3044<\/strong>\u306e\u304c\u96e3\u70b9\u3067\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u300cAmazon\u306e\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3067\u304d\u308bDSP\u300d\u3068\u3044\u3046\u3060\u3051\u3067\u3001\u4e00\u898b\u306e\u4fa1\u5024\u304c\u3042\u308b\u306e\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u306bB2C\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e3b\u3068\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u5019\u88dc\u306e\u4e00\u3064\u3068\u3057\u3066\u305c\u3072\u7f6e\u3044\u3066\u304a\u304d\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<h3>MarketOne<\/h3>\n<p>MarketOne\uff08\u30de\u30fc\u30b1\u30c3\u30c8\u30ef\u30f3\uff09\u306f\u3001DAC\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308bDSP\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n<p>MarketOne\u6700\u5927\u306e\u7279\u5fb4\u306f<strong>BtoB\u5411\u3051\u306b\u7279\u5316<\/strong>\u3057\u3066\u3044\u308b\u3053\u3068\u3002\u5f93\u696d\u54e1\u6570\u3001\u8cc7\u672c\u91d1\u3001\u696d\u7e3e\u306a\u3069\u3068\u3044\u3063\u305f<strong>\u4f01\u696d\u5c5e\u6027\u3067\u7d5e\u308a\u8fbc\u3093\u3060\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u53ef\u80fd<\/strong>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001DAC\u682a\u5f0f\u4f1a\u793e\u304c\u4fdd\u6709\u3059\u308bDMP\u300cAudienceOne\u300d\u3068\u9023\u643a\u3067\u304d\u3001\u975e\u5e38\u306b\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u53ef\u80fd\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong><div class=\"box01\"><span class=\"box-title\">DMP\u3068\u306f\uff1f<\/span><\/strong>\u81ea\u793e\u3084\u5916\u90e8\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30c7\u30fc\u30bf\u7ba1\u7406\u30c4\u30fc\u30eb\u3002\u300c<strong>D<\/strong>ata <strong>M<\/strong>anagement <strong>P<\/strong>latform\u300d\u306e\u7565\u3002<strong><\/div><\/strong><\/p>\n<h2>DSP\u3068\u306f\uff1f 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