{"id":6293,"date":"2020-12-23T13:18:47","date_gmt":"2020-12-23T04:18:47","guid":{"rendered":"https:\/\/blastmail.jp\/blog\/?p=6293"},"modified":"2025-12-19T12:29:38","modified_gmt":"2025-12-19T03:29:38","slug":"roi","status":"publish","type":"post","link":"https:\/\/blastmail.jp\/blog\/marketing\/roi","title":{"rendered":"ROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u306f\u3069\u3093\u306a\u6307\u6a19\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306eROI\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6294\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/12\/roi.jpg\" alt=\"\" width=\"680\" height=\"383\" \/><\/p>\n<p>\u300c\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305f\u3051\u308c\u3069\u3001\u7d50\u5c40\u3044\u304f\u3089\u5132\u304b\u3063\u305f\u306e\u304b\uff1f\u300d \u300c\u3053\u306e\u65bd\u7b56\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u3001\u6570\u5b57\u3067\u4e0a\u53f8\u306b\u5831\u544a\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u300d<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u6210\u679c\u3092\u6e2c\u308b\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u306e\u4e00\u3064\u304c\u300cROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u300d\u3067\u3059\u3002\u58f2\u4e0a\u3060\u3051\u3092\u898b\u3066\u3044\u3066\u3082\u3001\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3059\u304e\u3066\u3044\u3066\u306f\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u529f\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002ROI\u3092\u6b63\u3057\u304f\u8a08\u7b97\u3057\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u6b21\u306a\u308b\u4e88\u7b97\u3092\u7372\u5f97\u3057\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3044\u3056\u8a08\u7b97\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u300c\u5229\u76ca\u306b\u306f\u4f55\u3092\u542b\u3081\u308b\u3079\u304d\uff1f\u300d\u300cROAS\u3068\u306f\u4f55\u304c\u9055\u3046\u306e\uff1f\u300d\u3068\u8ff7\u3063\u3066\u3057\u307e\u3046\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001ROI\u306e\u57fa\u672c\u7684\u306a\u8a08\u7b97\u5f0f\u304b\u3089\u3001\u3088\u304f\u6df7\u540c\u3055\u308c\u308b\u6307\u6a19\u3068\u306e\u9055\u3044\u3001\u305d\u3057\u3066\u5177\u4f53\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u7528\u3044\u305f\u8a08\u7b97\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u6570\u5024\u3092\u5473\u65b9\u306b\u3064\u3051\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u5927\u597d\u8a55\u306e<strong>\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168\u300d\u3092\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8\u4e2d<\/strong>\u3067\u3059\uff01 \u521d\u5fc3\u8005\u5411\u3051\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u3054\u4e00\u8aad\u304f\u3060\u3055\u3044\u3002<\/p>\n\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/download\/digital-marketing-3\">\n   <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2021\/09\/digital-marketing_750_490.jpg\" alt=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168\" width=\"90\" height=\"59\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168<\/div>\n    <div class=\"blogcard_excerpt\">\u30c7\u30b8\u30bf\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168 \u304a\u5f79\u7acb\u3061\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u3092\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8\uff01 \u3053\u306e\u8cc7\u6599\u3067\u5206\u304b\u308b\u3053\u3068 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u5e38\u8b58\uff01\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168 \u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div>\n<p><a href=\"https:\/\/blastmail.jp\/\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2025\/03\/26390_1360_350-1.png\" alt=\"\" width=\"1360\" height=\"350\" class=\"alignnone wp-image-18019 size-full\" \/><\/a><\/p>\n<h2>ROI\u3068ROAS\u306e\u9055\u3044\u306f\uff1f\u4f7f\u3044\u5206\u3051\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u306fROI\u3068\u4e26\u3093\u3067\u3088\u304f\u8033\u306b\u3059\u308b\u300cROAS\uff08\u30ed\u30a2\u30b9\uff09\u300d\u3068\u3044\u3046\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u3061\u3089\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u304c\u8a08\u7b97\u5f0f\u306b\u7528\u3044\u308b\u8981\u7d20\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u6b63\u3057\u304f\u4f7f\u3044\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e21\u8005\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u65bd\u7b56\u306e\u8a55\u4fa1\u8ef8\u304c\u30d6\u30ec\u308b\u3053\u3068\u306a\u304f\u9069\u5207\u306a\u4e88\u7b97\u914d\u5206\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>ROAS\uff08\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u306e\u8a08\u7b97\u5f0f\u3068\u76ee\u7684<\/h3>\n<p>ROAS\u306f\u300cReturn On Advertising Spend\u300d\u306e\u7565\u3067\u3001\u6295\u8cc7\u3057\u305f\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u300c\u58f2\u4e0a\u300d\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u898b\u308b\u6307\u6a19\u3067\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<div class=\"list04\">\n<ul>\n<li>ROAS\uff08%\uff09 \uff1d \u5e83\u544a\u7d4c\u7531\u306e\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb\u7528 \u00d7 100<\/div><\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070100\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u3066500\u4e07\u5186\u306e\u58f2\u4e0a\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3001ROAS\u306f500%\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3042\u304f\u307e\u3067\u300c\u58f2\u4e0a\u306e\u898f\u6a21\u300d\u3092\u6e2c\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u624b\u5143\u306b\u6b8b\u308b\u5229\u76ca\u307e\u3067\u306f\u8003\u616e\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u4e3b\u306bWeb\u5e83\u544a\u306e\u904b\u7528\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7ba1\u7406\u3059\u308b\u969b\u3084\u3001\u8a8d\u77e5\u62e1\u5927\u3092\u76ee\u7684\u3068\u3057\u3066\u58f2\u4e0a\u30c8\u30c3\u30d7\u30e9\u30a4\u30f3\u3092\u4f38\u3070\u3057\u305f\u3044\u5c40\u9762\u3067\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u3069\u3061\u3089\u3092\u91cd\u8996\u3059\u3079\u304d\u304b\uff1f<\/h3>\n<p>ROI\u306f\u300c\u5229\u76ca\u300d\u306b\u57fa\u3065\u304d\u3001ROAS\u306f\u300c\u58f2\u4e0a\u300d\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u91cd\u8996\u3059\u3079\u304d\u6307\u6a19\u306f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u671f\u3084\u30b7\u30a7\u30a2\u62e1\u5927\u671f\u306a\u3069\u3001\u5229\u76ca\u7387\u3092\u591a\u5c11\u72a0\u7272\u306b\u3057\u3066\u3082\u58f2\u4e0a\u898f\u6a21\u3092\u6700\u5927\u5316\u3057\u305f\u3044\u5834\u5408\u306fROAS\u3092\u6307\u6a19\u306b\u7f6e\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u4e00\u65b9\u3067\u4e8b\u696d\u304c\u6210\u719f\u3057\u3001\u78ba\u5b9f\u306a\u53ce\u76ca\u6027\u304c\u6c42\u3081\u3089\u308c\u308b\u30d5\u30a7\u30fc\u30ba\u3084\u3001\u5e83\u544a\u8cbb\u4ee5\u5916\u306e\u30b3\u30b9\u30c8\u3082\u542b\u3081\u305f\u4e8b\u696d\u5168\u4f53\u306e\u5065\u5168\u6027\u3092\u5224\u65ad\u3057\u305f\u3044\u5834\u5408\u306fROI\u3092\u91cd\u8996\u3059\u3079\u304d\u3067\u3059\u3002ROAS\u304c\u9ad8\u304f\u3066\u3082\u539f\u4fa1\u7387\u304c\u9ad8\u3051\u308c\u3070ROI\uff08\u5229\u76ca\u7387\uff09\u306f\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u305f\u3081\u3001\u6700\u7d42\u7684\u306a\u7d4c\u55b6\u5224\u65ad\u306b\u306fROI\u306e\u8996\u70b9\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h2>ROI\u3068\u306f\uff1f \u8a08\u7b97\u5f0f\u306f\u305a\u3070\u308a\u300c\u5229\u76ca \u00f7 \u6295\u8cc7\u984d \u00d7 100\u300d<\/h2>\n<p>ROI\uff08\u30a2\u30fc\u30eb\u30aa\u30fc\u30a2\u30a4\u3001\u30ed\u30a4\uff09\u3068\u306f\u300c<strong>R<\/strong>eturn <strong>O<\/strong>n <strong>I<\/strong>nvestment\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u300d\u306e\u7565\u3067\u3001<strong>\u3042\u308b\u4e8b\u696d\u3084\u65bd\u7b56\u306b\u304a\u3044\u3066\u3001\u6295\u4e0b\u3057\u305f\u8cc7\u672c\u306b\u5bfe\u3057\u3066\u306e\u53ce\u76ca\u6027\u3092\u56f3\u308b\u6307\u6a19\u3067\u3059\u3002<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306b\u306f\u7d4c\u55b6\u3084\u682a\u5f0f\u306e\u6307\u6a19\u3068\u3057\u3066\u898b\u3089\u308c\u308bROI\u3067\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6587\u8108\u306b\u304a\u3044\u3066\u3082\u3088\u304f\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u8a08\u7b97\u5f0f\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<div class =\"simplemail\"><p class =\"simplemail-body-content\"><strong>\u5229\u76ca \u00f7 \u6295\u8cc7\u984d \u00d7 100 = ROI\uff08%\uff09<\/strong><\/p><\/div>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6587\u8108\u306b\u304a\u3044\u3066\u306f\u3001\u6295\u8cc7\u984d\u3092\u300c\u30b3\u30b9\u30c8\u300d\u3068\u304b\u300c\u7d4c\u8cbb\u300d\u306a\u3069\u306b\u8a00\u3044\u63db\u3048\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306e\u300c\u6295\u8cc7\u300d\u306f\u3001\u6295\u3058\u308b\u8cc7\u91d1\u3088\u308a\u3082\u591a\u304f\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u671f\u5f85\u3057\u3066\u3001\u304a\u91d1\u3092\u6295\u3058\u308b\u3053\u3068\u3001\u3068\u3044\u3046\u3056\u3063\u304f\u308a\u3068\u3057\u305f\u89e3\u91c8\u3067\u5927\u4e08\u592b\u3067\u3059\u3002<\/p>\n<p>\u300c\u5229\u76ca\u300d\u3068\u3044\u3046\u8a00\u8449\u306b\u3064\u3044\u3066\u3082\u3001\u58f2\u4e0a\u3092\u751f\u3080\u305f\u3081\u306b\u304b\u3051\u305f\u30b3\u30b9\u30c8\uff08\u8af8\u7d4c\u8cbb\u3001\u8ca9\u7ba1\u8cbb\u3001\u6295\u8cc7\u984d\u306a\u3069\uff09\u3092\u58f2\u4e0a\u304b\u3089\u5f15\u3044\u305f\u91d1\u984d\u3001\u3068\u3044\u3046\u5927\u96d1\u628a\u306a\u6349\u3048\u65b9\u3067\u4eca\u306e\u3068\u3053\u308d\u306f\u5927\u4e08\u592b\u3067\u3059\u3002<\/p>\n<p>\u6587\u8108\u306b\u3088\u308bROI\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u306f\u5f8c\u307b\u3069\u8a73\u3057\u304f\u66f8\u304f\u306e\u3067\u3001\u307e\u305a\u306f\u3068\u306b\u304b\u304f\u3001ROI\u3092\u5b9f\u969b\u306b\u3056\u3063\u304f\u308a\u3068\u7b97\u51fa\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3042\u308b\u4e8b\u696d\u306b\u5bfe\u3057\u3066\uff12\u5104\u5186\u3092\u6295\u8cc7\u3057\u3066\u3001\uff14\u5104\u5186\u306e\u5229\u76ca\u304c\u51fa\u305f\u5834\u5408\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class =\"simplemail\"><p class =\"simplemail-body-content\">\uff14\u5104\u5186 \u00f7 \uff12\u5104\u5186 \u00d7 100 = <strong>200%<\/strong><\/p><\/div>\n<p>\u3053\u306e\u3088\u3046\u306bROI\u306f\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3057\u3001<strong>\u6570\u5b57\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u305d\u306e\u4e8b\u696d\u30fb\u65bd\u7b56\u3078\u306e\u6295\u8cc7\u304c\u4e0a\u624b\u304f\u3044\u3063\u305f\u3068\u5224\u65ad\u3067\u304d\u307e\u3059<\/strong>\u3002ROI\u304c150%\u3068\u306a\u308b\u4e8b\u696d\u3068\u3001ROI\u304c200%\u306b\u306a\u308b\u4e8b\u696d\u3067\u306f\u5f8c\u8005\u306e\u65b9\u304c\u53ce\u76ca\u6027\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001<strong>ROI\u304c0%\u672a\u6e80\u306e\u5834\u5408\u306f\u305d\u306e\u4e8b\u696d\u304c\u8d64\u5b57<\/strong>\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3001\u30de\u30a4\u30ca\u30b9\u304c\u5927\u304d\u3051\u308c\u3070\u5927\u304d\u3044\u307b\u3069\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u8d64\u5b57\u304c\u5927\u304d\u3044\u3068\u5224\u65ad\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001ROI\u306f\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u3067\u3042\u308b\u3068\u8aac\u660e\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001<strong>\u3053\u308c\u3082\u9593\u9055\u3044\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002\u672c\u7a3f\u3067\u306f\u3001\u5f8c\u306b\u767b\u5834\u3059\u308bROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3068\u306e\u660e\u77ad\u306a\u533a\u5225\u3092\u56f3\u308b\u305f\u3081\u3001\u3088\u308a\u53b3\u5bc6\u306a\u8868\u73fe\u3067\u3042\u308b\u300c\u6295\u8cc7\u5229\u76ca\u7387\u300d\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>ROI\u306f\u300c\u6295\u8cc7\u984d\u300d\u306b\u5bfe\u3059\u308b\u5229\u76ca\u7387\u3067\u3059\u304c\u3001\u73fe\u5834\u3067\u306f\u300c\u5e83\u544a\u8cbb\u300d\u306b\u5bfe\u3059\u308b\u56de\u53ce\u7387\uff08ROAS\uff09\u3084\u3001\u3082\u3063\u3068\u5e83\u3044\u610f\u5473\u3067\u306e\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u300d\u3068\u6df7\u540c\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306e\u6b63\u3057\u3044\u4f7f\u3044\u5206\u3051\u3084\u3001\u30b7\u30fc\u30f3\u5225\u306e\u8a08\u7b97\u5f0f\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/marketing\/benefit-by-cost\">\n   <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/12\/benefit-by-cost.jpg\" alt=\"\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\uff1f\u6b63\u3057\u3044\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b3\u3064\u306e\u6539\u5584\u7b56\u3092\u89e3\u8aac\" width=\"90\" height=\"51\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\uff1f\u6b63\u3057\u3044\u610f\u5473\u3084\u8a08\u7b97\u65b9\u6cd5\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b3\u3064\u306e\u6539\u5584\u7b56\u3092\u89e3\u8aac<\/div>\n    <div class=\"blogcard_excerpt\">\u4f1a\u793e\u306e\u540c\u50da\u3084\u4e0a\u53f8\u304b\u3089\u8cbb\u7528\u5bfe\u52b9\u679c\u306b\u3064\u3044\u3066\u805e\u304b\u308c\u305f\u3068\u304d\u3001\u6b63\u78ba\u306a\u610f\u5473\u3084\u8a08\u7b97\u5f0f\u304c\u5206\u304b\u3089\u305a\u3001\u8a00\u8449\u306b\u8a70\u307e\u3063\u3066\u3057\u307e\u3063\u305f\u7d4c\u9a13\u306f\u3042\u308a\u307e\u3059\u3067\u3057\u3087\u3046\u304b\u3002 \u300c\u304b\u3051\u305f\u8cbb\u7528\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div>\n<h2>\u3010\u5b9f\u8df5\u3011\u30c1\u30e3\u30cd\u30eb\u5225ROI\u8a08\u7b97\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/h2>\n<p>\u8a08\u7b97\u5f0f\u3092\u982d\u3067\u7406\u89e3\u3057\u3066\u3044\u3066\u3082\u3001\u5b9f\u969b\u306b\u73fe\u5834\u3067\u6570\u5024\u3092\u5f53\u3066\u306f\u3081\u3088\u3046\u3068\u3059\u308b\u3068\u539f\u4fa1\u3084\u30b3\u30b9\u30c8\u306e\u7bc4\u56f2\u3067\u8ff7\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u7528\u3044\u3066\u3001Web\u5e83\u544a\u3068\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u7570\u306a\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u306eROI\u8a08\u7b97\u3092\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u306a\u304aROI\u306e\u8a08\u7b97\u5f0f\u306f\u300c\uff08\u58f2\u4e0a \uff0d \u58f2\u4e0a\u539f\u4fa1 \uff0d \u6295\u8cc7\u984d\uff09\u00f7 \u6295\u8cc7\u984d \u00d7 100\u300d\u3092\u7528\u3044\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b1\u30fc\u30b91\uff1aWeb\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\uff09\u306e\u5834\u5408<\/h3>\n<p>\u3042\u308b\u5546\u54c1\u3092\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u8ca9\u58f2\u3059\u308b\u30b1\u30fc\u30b9\u3092\u60f3\u5b9a\u3057\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u9ad8\u9a30\u3057\u3084\u3059\u3044Web\u5e83\u544a\u3067\u306f\u3001\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09\u3068\u5229\u76ca\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u58f2\u4e0a\uff1a100\u4e07\u5186<\/li>\n<li>\u58f2\u4e0a\u539f\u4fa1\uff1a30\u4e07\u5186<\/li>\n<li>\u5e83\u544a\u8cbb\uff08\u6295\u8cc7\u984d\uff09\uff1a50\u4e07\u5186<\/li>\n<\/ul>\n<p>\u307e\u305a\u5229\u76ca\u984d\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u58f2\u4e0a100\u4e07\u5186\u304b\u3089\u539f\u4fa130\u4e07\u5186\u3068\u5e83\u544a\u8cbb50\u4e07\u5186\u3092\u5dee\u3057\u5f15\u304f\u3068\u3001\u5229\u76ca\u306f20\u4e07\u5186\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3092ROI\u306e\u5f0f\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u300c20\u4e07\u5186 \u00f7 50\u4e07\u5186 \u00d7 100 \uff1d 40%\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u306640%\u306e\u5229\u76ca\u304c\u4e0a\u4e57\u305b\u3055\u308c\u3066\u623b\u3063\u3066\u304d\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3082\u3057\u5e83\u544a\u8cbb\u304c\u304b\u3055\u3093\u3067\u5229\u76ca\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308c\u3070ROI\u3082\u30de\u30a4\u30ca\u30b9\u3068\u306a\u308a\u3001\u65bd\u7b56\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u30b1\u30fc\u30b92\uff1a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30e1\u30eb\u30de\u30ac\uff09\u306e\u5834\u5408<\/h3>\n<p>\u6b21\u306b\u65e2\u5b58\u9867\u5ba2\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3063\u3066\u8ca9\u4fc3\u3092\u884c\u3063\u305f\u30b1\u30fc\u30b9\u3067\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e83\u544a\u8cbb\u306b\u3042\u305f\u308b\u5a92\u4f53\u8cbb\u7528\u304c\u304b\u304b\u3089\u306a\u3044\u305f\u3081\u3001\u6295\u8cc7\u984d\u3092\u4f4e\u304f\u6291\u3048\u3089\u308c\u308b\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u58f2\u4e0a\uff1a100\u4e07\u5186<\/li>\n<li>\u58f2\u4e0a\u539f\u4fa1\uff1a30\u4e07\u5186<\/li>\n<li>\u914d\u4fe1\u30b3\u30b9\u30c8\uff08\u6295\u8cc7\u984d\uff09\uff1a5\u4e07\u5186\uff08\u30b7\u30b9\u30c6\u30e0\u5229\u7528\u6599\uff0b\u5236\u4f5c\u4eba\u4ef6\u8cbb\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u540c\u69d8\u306b\u5229\u76ca\u984d\u3092\u7b97\u51fa\u3059\u308b\u3068\u3001\u58f2\u4e0a100\u4e07\u5186\u304b\u3089\u539f\u4fa130\u4e07\u5186\u3068\u30b3\u30b9\u30c85\u4e07\u5186\u3092\u5f15\u3044\u305f\u6b8b\u308a\u306f65\u4e07\u5186\u3067\u3059\u3002ROI\u306f\u300c65\u4e07\u5186 \u00f7 5\u4e07\u5186 \u00d7 100 \uff1d 1300%\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u5206\u6bcd\u3068\u306a\u308b\u6295\u8cc7\u984d\u304c\u5c0f\u3055\u3044\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001Web\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066\u5727\u5012\u7684\u306b\u9ad8\u3044ROI\u3092\u53e9\u304d\u51fa\u3059\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u7c73\u56fdDMA\uff08Direct Marketing Association\uff09\u306e\u8abf\u67fb\u306a\u3069\u3067\u3082\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u975e\u5e38\u306b\u9ad8\u3044\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u793a\u3059\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u304a\u308a\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3067\u5229\u76ca\u3092\u6700\u5927\u5316\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u6700\u512a\u5148\u3067\u53d6\u308a\u7d44\u3080\u3079\u304d\u65bd\u7b56\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h2>\u3084\u3084\u3053\u3057\u3044ROI\u4e8b\u60c5\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac<\/h2>\n<p>\u5148\u306e\u8aac\u660e\u3067\u3001ROI\u306f\u7d4c\u55b6\u30fb\u682a\u5f0f\u6307\u6a19\u3068\u3057\u3066\u898b\u3089\u308c\u308b\u306e\u304c\u57fa\u672c\u3067\u3042\u308b\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u898b\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3068\u66f8\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u3001ROI\u3068\u610f\u5473\u304c\u4f3c\u3066\u3044\u308bROAS\u3068\u3044\u3046\u6307\u6a19\u3082\u3042\u308a\u3001\u6307\u6a19\u521d\u5fc3\u8005\u306fROI\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5c11\u3005\u6df7\u4e71\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3053\u3061\u3089\u306e\u898b\u51fa\u3057\u3067\u306f\u3001\u6587\u8108\u304c\u7570\u306a\u308b\u3068\u304d\u306eROI\u306e\u8003\u3048\u65b9\u3068\u3001ROAS\u3068ROI\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u7d4c\u55b6\u3084\u6295\u8cc7\u306b\u304a\u3051\u308bROI\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bROI\u306e\u9055\u3044<\/h3>\n<p>\u7d4c\u55b6\u30fb\u682a\u5f0f\u6307\u6a19\u306eROI\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u306eROI\u306f\u3069\u306e\u3088\u3046\u306b\u9055\u3046\u306e\u304b\uff1f \u7d50\u8ad6\u3092\u3044\u3046\u3068\u3001<strong>\u30b9\u30b1\u30fc\u30eb\u3084\u6587\u8108\u304c\u7570\u306a\u3063\u3066\u3082\u300c\u6295\u8cc7\u5229\u76ca\u7387\u300d\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u610f\u5473\u5408\u3044\u306f\u5909\u308f\u308a\u307e\u305b\u3093<\/strong>\u3002\u5909\u308f\u308b\u306e\u306fROI\u3092\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306b\u5f53\u3066\u306f\u3081\u308b\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3059\u308b\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3060\u3051\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u30c1\u30a7\u30fc\u30f3\u5c55\u958b\u3057\u3066\u3044\u304f\u3088\u3046\u306a\u4f1a\u793e\u306e\u7d4c\u55b6\u8005\u3068\u3057\u3066\u306a\u3089\u3001\u5404\u5e97\u8217\u3092\u958b\u5e97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u3092\u30b3\u30b9\u30c8\u3092\u6295\u8cc7\u984d\u3068\u7f6e\u304d\u63db\u3048\u3066ROI\u3092\u51fa\u3059\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>1\uff5e2\u5e74\u5f8c\u306b\u5404\u5e97\u8217\u306eROI\u3092\u7b97\u51fa\u3057\u3001\u30de\u30a4\u30ca\u30b9\u306e\u5e97\u8217\u3082\u3057\u304f\u306f\u4f4e\u3044\u5e97\u8217\u304c\u3042\u308c\u3070\u3001\u5e97\u8217\u64a4\u9000\u3055\u305bROI\u304c\u9ad8\u3044\u5e97\u8217\u306b\u8cc7\u672c\u6295\u4e0b\u3059\u308b\u306a\u3069\u3001\u7d4c\u55b6\u5224\u65ad\u306b\u6d3b\u304b\u305b\u307e\u3059\u3002\u3082\u3057ROI\u304c\u30de\u30a4\u30ca\u30b9\u306e\u5e97\u8217\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u5e97\u8217\u306e\u55b6\u696d\u3092\u7d9a\u3051\u308b\u307b\u3069\u8d64\u5b57\u304c\u81a8\u3089\u3080\u3060\u308d\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u304c\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7acb\u5834\u3092\u5909\u3048\u3066\u5e83\u544a\u904b\u7528\u8005\u3068\u3057\u3066ROI\u3092\u8003\u3048\u308b\u306a\u3089\u3001\u5e83\u544a\u8cbb\u3092\u6295\u8cc7\u984d\u3068\u307f\u306a\u3057\u3001\u5e83\u544a\u7d4c\u7531\u3067\u751f\u307e\u308c\u305f\u58f2\u4e0a\u304b\u3089\u5229\u76ca\u3092\u51fa\u3057\u3066ROI\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u5404\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067ROI\u3092\u51fa\u3057\u3001\u52b9\u679c\u304c\u6700\u3082\u9ad8\u304b\u3063\u305f\u3082\u306e\u306b\u5e83\u544a\u8cbb\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u308b\u3068\u3044\u3046\u5224\u65ad\u304c\u304f\u3060\u305b\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6e2c\u308b\u305f\u3081\u306bROI\u3092\u51fa\u3059\u3068\u304d\u306f\u3001\u307e\u305a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u95a2\u4fc2\u306a\u3044\u30b3\u30b9\u30c8\uff08\u8ca9\u7ba1\u8cbb\u3084\u5546\u54c1\u539f\u4fa1\u306a\u3069\uff09\u3092\u58f2\u4e0a\u9ad8\u304b\u3089\u5dee\u3057\u5f15\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u58f2\u4e0a\u9ad8\u304b\u3089\u5dee\u3057\u5f15\u3044\u305f\u91d1\u984d\u3092\u5229\u76ca\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u5229\u76ca<\/strong>\uff08\u58f2\u4e0a\u9ad8\u304b\u3089\u8ca9\u7ba1\u8cbb\u3084\u539f\u4fa1\u306a\u3069\u3068\u3044\u3063\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u95a2\u4fc2\u306a\u3044\u30b3\u30b9\u30c8\u3092\u3059\u3079\u3066\u5f15\u3044\u305f\u91d1\u984d\uff09 <strong>\u00f7 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8 \u00d7 100 = \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI<\/strong><\/p>\n<p>\u8981\u3059\u308b\u306b\u3001<strong>\u6295\u8cc7\uff08\u30b3\u30b9\u30c8\uff09\u306b\u5bfe\u3057\u3066\u3044\u304f\u3089\u5229\u76ca\u304c\u51fa\u305f\u304b\u3001\u3068\u3044\u3046\u767a\u60f3\u306f\u3069\u306e\u3088\u3046\u306a\u4ed5\u4e8b\u306b\u3082\u5f53\u3066\u306f\u3081\u3089\u308c\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3042\u307e\u308a\u3080\u305a\u304b\u3057\u304f\u8003\u3048\u305a\u3001ROI\u306e\u6839\u672c\u7684\u306a\u610f\u5473\u5408\u3044\u3092\u5927\u5207\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>ROI\u3068ROAS\uff08\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u306e\u9055\u3044<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6587\u8108\u306eROI\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001ROAS\u3068\u306e\u9055\u3044\u304c\u308f\u304b\u3089\u306a\u304f\u3066\u3059\u3053\u3057\u3064\u307e\u3065\u304f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9055\u3044\u306b\u3064\u3044\u3066\u8aac\u660e\u3059\u308b\u305f\u3081\u306b\u3001ROAS\u306e\u6982\u8981\u304b\u3089\u5148\u306b\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002ROAS\uff08\u30ed\u30a2\u30b9\uff09\u3068\u306f\u300c<strong>R<\/strong>eturn <strong>O<\/strong>n <strong>A<\/strong>dvertising <strong>S<\/strong>pend\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u300d\u306e\u7565\u3067\u3001<strong>\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u3001\u6295\u3058\u305f\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u307b\u3069\u306e\u58f2\u4e0a\u304c\u51fa\u305f\u304b\u3092\u8868\u3059\u6307\u6a19<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class =\"simplemail\"><p class =\"simplemail-body-content\"><strong>\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb \u00d7 100 = ROAS<\/strong><\/p><\/div>\n<p>\u3082\u3046\u7b54\u3048\u306f\u51fa\u307e\u3057\u305f\u306d\u3002ROI\u306f\u5229\u76ca\u304c\u5206\u5b50\u306b\u3001ROAS\u306f\u58f2\u4e0a\u304c\u5206\u5b50\u306b\u6765\u308b\u3068\u3044\u3046\u306e\u304c\u3001\u8a08\u7b97\u4e0a\u306e\u9055\u3044\u3067\u3059\u3002\u6295\u8cc7\u984d\u3084\u5e83\u544a\u8cbb\u3068\u3044\u3063\u305f\u3001\u30b3\u30b9\u30c8\u9762\u304c\u5206\u6bcd\u306b\u6765\u308b\u306e\u306f\u4e21\u8005\u5171\u901a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><strong>ROI<\/strong><\/td>\n<td><strong>ROAS<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: right\"><strong>\u610f\u5473<\/strong><\/p>\n<\/td>\n<td>\u6295\u8cc7\u984d\u306b\u5bfe\u3057\u3066\u3044\u304f\u3089\u306e<strong>\u5229\u76ca<\/strong>\u304c\u51fa\u305f\u304b<\/td>\n<td>\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3044\u304f\u3089\u306e<strong>\u58f2\u4e0a<\/strong>\u304c\u51fa\u305f\u304b<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: right\"><strong>\u8a08\u7b97\u5f0f<\/strong><\/p>\n<\/td>\n<td><strong>\u5229\u76ca<\/strong> \u00f7 \u6295\u8cc7\u984d \u00d7 100<\/td>\n<td><strong>\u58f2\u4e0a<\/strong> \u00f7 \u5e83\u544a\u8cbb \u00d7 100<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: right\"><strong>\u640d\u76ca\u5206\u5c90\u70b9<\/strong><\/p>\n<\/td>\n<td>\uff10%<\/td>\n<td>100%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\u4e00\u898b\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308bROAS\u3068ROI\u3067\u3059\u304c\u3001\u5b9f\u306e\u3068\u3053\u308d\u3001<strong>\u3042\u308b\u610f\u5473\u3067\u9055\u3044\u306f\u307b\u3068\u3093\u3069\u306a\u3044<\/strong>\u3068\u3044\u3048\u307e\u3059\u3002\u3069\u3061\u3089\u3082\u672c\u8cea\u7684\u306b\u306f\u300c\u6295\u3058\u305f\u8cc7\u91d1\u306b\u5bfe\u3057\u3066\u3044\u304f\u3089\u7a3c\u3052\u305f\u304b\u300d\u3092\u77e5\u308b\u305f\u3081\u306e\u6307\u6a19\u306a\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>ROI\u306e\u8003\u3048\u65b9\u304c\u7d4c\u55b6\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u5e83\u304f\u5f53\u3066\u306f\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u3001ROAS\u306e\u8003\u3048\u65b9\u3082\u3001\u5e83\u544a\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u305d\u3057\u3066\u7d4c\u55b6\u307e\u3067\u5f53\u3066\u306f\u3081\u308b\u3053\u3068\u306f\u53ef\u80fd\u306a\u306e\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4e8b\u696dA\u306b\u304b\u3051\u305f\u7dcf\u30b3\u30b9\u30c8\u3068\u7dcf\u58f2\u4e0a\u304c\u3059\u3067\u306b\u628a\u63e1\u3067\u304d\u3066\u3044\u308b\u72b6\u614b\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u7dcf\u30b3\u30b9\u30c8\u3068\u3044\u3046\u306e\u306f\u6587\u5b57\u901a\u308a\u306e\u610f\u5473\u3067\u3001\u4ed5\u5165\u308c\u5024\u3084\u5e83\u544a\u8cbb\u3068\u3044\u3063\u305f\u5909\u52d5\u8cbb\u3001\u8ca9\u7ba1\u8cbb\u3001\u305d\u3057\u3066\u4eba\u4ef6\u8cbb\u306a\u3069\u3001\u4e8b\u696dA\u3068\u3044\u3046\u67a0\u306e\u4e2d\u3067\u767a\u751f\u3057\u3046\u308b\u3042\u3089\u3086\u308b\u30b3\u30b9\u30c8\u3092\u542b\u3080\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u3057\u3066\u3001\u7dcf\u58f2\u4e0a\u306b\u3064\u3044\u3066\u3082\u540c\u69d8\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u4eee\u306b\u7dcf\u30b3\u30b9\u30c8\u306f2,400\u4e07\u5186\u3067\u3001\u7dcf\u58f2\u4e0a\u304c7,200\u4e07\u5186\u3060\u3063\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002ROAS\u306f\u3059\u3050\u306b\u7b97\u51fa\u3067\u304d\u307e\u3059\u3088\u306d\u3002<br \/>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u7dcf\u58f2\u4e0a<\/strong><\/td>\n<td><\/td>\n<td><strong>\u7dcf\u30b3\u30b9\u30c8\uff08\u6295\u8cc7\u984d\uff09<\/strong><\/td>\n<td><\/td>\n<td><strong>ROAS<\/strong><\/td>\n<\/tr>\n<tr>\n<td>7,200\u4e07\u5186<\/td>\n<td>\u00f7<\/td>\n<td>2,400\u4e07\u5186<\/td>\n<td>\u00d7 100 =<\/td>\n<td>300%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u305d\u3057\u3066ROI\u3082\u3059\u3050\u306b\u51fa\u305b\u307e\u3059\u3002\u5229\u76ca\u3068\u30b3\u30b9\u30c8\u304c\u8a08\u7b97\u5f0f\u3092\u69cb\u6210\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u5229\u76ca<\/strong><\/td>\n<td><\/td>\n<td><strong>\u7dcf\u30b3\u30b9\u30c8\uff08\u6295\u8cc7\u984d\uff09<\/strong><\/td>\n<td><\/td>\n<td><strong>ROI<\/strong><\/td>\n<\/tr>\n<tr>\n<td>4,800\u4e07\u5186<\/p>\n<p>= (7,200\u4e07\u5186 &#8211; 2,400\u4e07\u5186)<\/td>\n<td>\u00f7<\/td>\n<td>2,400\u4e07\u5186<\/td>\n<td>\u00d7 100 =<\/td>\n<td>200%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\u8981\u3059\u308b\u306b\u3001ROAS\u304c\u51fa\u305b\u308b\u3068\u3044\u3046\u3053\u3068\u306fROI\u306f\u51fa\u305b\u308b\u3057\u3001\u305d\u306e\u9006\u3082\u7136\u308a\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u975e\u5e38\u306b\u8003\u3048\u306b\u304f\u3044\u3053\u3068\u3067\u3059\u304c\u3001\u5229\u76ca\u3068\u30b3\u30b9\u30c8\u306f\u308f\u304b\u308b\u304c\u58f2\u4e0a\u304c\u308f\u304b\u3089\u306a\u3044\u72b6\u6cc1\u3067\u3042\u308c\u3070\u3001\u5229\u76ca\u3068\u30b3\u30b9\u30c8\u3092\u8db3\u3057\u3066\u58f2\u4e0a\u3092\u9006\u7b97\u3059\u308c\u3070ROAS\u3092\u51fa\u305b\u307e\u3059\u3002<\/p>\n<p>ROI\u3068ROAS\u306e\u5927\u304d\u306a\u9055\u3044\u3092\u5f37\u3044\u3066\u6319\u3052\u308b\u306a\u3089\u3001<strong>ROAS\u306e\u65b9\u304c\u5229\u76ca\u3092\u51fa\u3059\u624b\u9593\u304c\u306a\u3044\u5206\u300c\u65e9\u3044\u6307\u6a19\u3067\u306f\u3042\u308b\u304c\u3001ROI\u3088\u308a\u3082\u7cbe\u5ea6\u306f\u4f4e\u3044\u300d<\/strong>\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u306a\u308a\u307e\u3059\u3002ROI\u306f\u305d\u306e\u53cd\u5bfe\u306b\u3001<strong>\u300c\u9045\u3044\u304c\u7cbe\u5ea6\u306f\u9ad8\u3044\u300d<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u5e83\u544a\u904b\u7528\u306e\u3088\u3046\u306a\u7d30\u304b\u3044\u30b9\u30d1\u30f3\u3067PDCA\u3092\u8981\u6c42\u3055\u308c\u308b\u5834\u9762\u3067\u306fROAS\u304c\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u304c\u3001\u682a\u5f0f\u53d6\u5f15\u3084\u4f1a\u8a08\u306e\u5834\u9762\u3067ROAS\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u306f\u6ec5\u591a\u306b\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3082\u305d\u3082ROAS\u306f\u5e83\u544a\u306e\u52b9\u679c\u3092\u77e5\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u751f\u307e\u308c\u305f\u7d4c\u7def\u304c\u3042\u308b\u3068\u3044\u3046\u306e\u3082\u3001\u305d\u306e\u7406\u7531\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>ROI\u306e\u5229\u70b9\u3084\u6027\u8cea<\/h2>\n<p>\u3053\u3053\u304b\u3089\u306fROI\u306e\u6027\u8cea\u3084\u304c\u5177\u4f53\u7684\u306b\u3069\u3046\u6d3b\u304b\u305b\u308b\u304b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u4e8b\u696d\u30fb\u65bd\u7b56\u304c\u7d50\u679c\u7684\u306b\u6210\u529f\u3057\u305f\u304b\u3069\u3046\u304b\u5224\u65ad\u3067\u304d\u308b<\/h3>\n<p>\u4e8b\u696d\u30fb\u65bd\u7b56\u3092\u3042\u308b\u7a0b\u5ea6\u7d99\u7d9a\u3057\u3001\u7d50\u679c\u7684\u306b\u6210\u529f\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u3068\u304d\u306b\u3001ROI\u306f\u3088\u304f\u4f7f\u308f\u308c\u307e\u3059\u3002\u300c\u6210\u529f\u3057\u305f\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306a\u3089\u91d1\u984d\u3067\u3082\u3044\u3044\u306e\u3067\u306f\u300d\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001<strong>ROI\u3067\u3042\u308c\u3070\u91d1\u984d\u306e\u898f\u6a21\u3068\u3044\u3046\u60c5\u5831\u3092\u6392\u3057\u3066\u4e8b\u696d\u30fb\u65bd\u7b56\u3092\u8a55\u4fa1\u3067\u304d\u308b\u3068\u3044\u3046\u5229\u4fbf\u6027\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6295\u8cc7\u3057\u3066\u304b\u3089\u5b9f\u969b\u306b\u5229\u76ca\u304c\u751f\u307e\u308c\u308b\u307e\u3067\u306b\u306f\u3001\u53d6\u308a\u7d44\u3080\u4e8b\u696d\u30fb\u65bd\u7b56\u306e\u6027\u8cea\u306b\u3088\u3063\u3066\u9577\u3044\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3088\u3063\u3066ROI\u304c\u30de\u30a4\u30ca\u30b9\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u4e8b\u696d\u30fb\u65bd\u7b56\u304c\u5931\u6557\u3057\u305f\u3068\u6c7a\u5b9a\u3065\u3051\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u4e00\u6982\u306b\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u6027\u8cea\u3082\u3042\u308a\u3001ROI\u306f\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u5c11\u3057\u305a\u3064\u5229\u76ca\u304c\u751f\u307e\u308c\u308b\u3088\u3046\u306a\u65bd\u7b56\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u306f\u5c11\u3005\u5411\u304b\u306a\u3044\u3068\u3044\u3046\u5074\u9762\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u898f\u6a21\u306e\u7570\u306a\u308b\u4e8b\u696d\u30fb\u65bd\u7b56\u306e\u53d6\u6368\u9078\u629e\u3084\u6539\u5584\u304c\u3057\u3084\u3059\u304f\u306a\u308b<\/h3>\n<p>ROI\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u898f\u6a21\u306e\u7570\u306a\u308b\u4e8b\u696d\u30fb\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6bd4\u8f03\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u55b6\u696d\uff11\u8ab2\u306f30\u4eba\u3044\u308b\u304c\u3001\uff12\u8ab2\u306f\uff15\u4eba\u3060\u3051\u3001\u3068\u3044\u3046\u5834\u5408\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>\u3042\u308b\u6708\u3001\uff11\u8ab2\u306f2,000\u4e07\u5186\u306e\u5229\u76ca\u3092\u51fa\u3057\u3001\uff12\u8ab2\u306f600\u4e07\u5186\u306e\u5229\u76ca\u3060\u3063\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u6295\u8cc7\u984d\u306b\u3064\u3044\u3066\u306f\u3001\u793e\u54e1\u4e00\u4eba\u3042\u305f\u308a100\u4e07\u5186\u306e\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d5\u30e9\u30b3\u30b9\u30c8\u306e\u307f\u304b\u304b\u3063\u305f\u3068\u3059\u308b\u3068\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aROI\u8a08\u7b97\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<br \/>\n<div class=\"list04\">\n<ul>\n<li>\uff11\u8ab2 \u2026\u2026 ROI 60% = 1,800\u4e07\u5186 \u00f7 3,000\u4e07\u5186(30\u4eba\u00d7100\u4e07\u5186) \u00d7100<\/li>\n<li>\uff12\u8ab2 \u2026\u2026 ROI 120% = 600\u4e07\u5186 \u00f7 500\u4e07\u5186(\uff15\u4eba\u00d7100\u4e07\u5186) \u00d7100<\/li>\n<\/ul>\n<\/div>\n\u5358\u306b\u5229\u76ca\u3060\u3051\u3092\u6bd4\u8f03\u3059\u308b\u3068\uff12\u8ab2\u3088\u308a\uff11\u8ab2\u306e\u65b9\u304c\u6210\u7e3e\u304c\u9ad8\u304f\u898b\u3048\u307e\u3059\u304c\u3001ROI\u7684\u306b\u306f\uff12\u8ab2\u306e\u65b9\u304c\uff12\u500d\u3082\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<strong>\u3064\u307e\u308a\uff12\u8ab2\u306e\u65b9\u304c\u3001\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u7a3c\u3044\u3067\u3044\u308b<\/strong>\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u304c\u308f\u304b\u308c\u3070\u3001\uff12\u8ab2\u306e\u55b6\u696d\u30ce\u30a6\u30cf\u30a6\u3092\uff11\u8ab2\u306b\u5171\u6709\u3055\u305b\u308b\u3001\uff12\u8ab2\u306e\u6271\u3046\u5546\u6750\u3092\uff11\u8ab2\u3067\u3082\u4e00\u6589\u306b\u6271\u308f\u305b\u308b\u3001\u3068\u3044\u3046\u3088\u3046\u306a\u55b6\u696d\u6226\u7565\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u898f\u6a21\u304c\u7570\u306a\u3063\u3066\u4e00\u898b\u6bd4\u8f03\u3057\u306b\u304f\u3044\u72b6\u6cc1\u3067\u3042\u3063\u3066\u3082\u3001ROI\u306e\u8003\u3048\u3092\u5f53\u3066\u306f\u3081\u308b\u3053\u3068\u3067\u6bd4\u8f03\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u7570\u306a\u308b\u696d\u7a2e\u3084\u90e8\u9580\u540c\u58eb\u306e\u8a55\u4fa1\u306b\u306f\u5411\u304b\u306a\u3044<\/h3>\n<p>\u696d\u7a2e\u3084\u90e8\u9580\u304c\u7570\u306a\u308b\u3068\u3001ROI\u306e\u6c34\u6e96\u3082\u7570\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u7570\u306a\u308b\u696d\u7a2e\u3084\u90e8\u9580\u540c\u58eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u306e\u306b\u3001ROI\u306f\u3042\u307e\u308a\u5411\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u88fd\u9020\u696d\u3092\u4e3b\u3068\u3059\u308b\u4f01\u696dA\u306eROI\u304c20%\u3067\u3001\u91d1\u878d\u696d\u306e\u4e3b\u3068\u3059\u308b\u4f01\u696dB\u306eROI\u304c300%\u3060\u3068\u3057\u307e\u3057\u3087\u3046\u3002\u3069\u3061\u3089\u306e\u4f01\u696d\u304c\u52b9\u7387\u3088\u304f\u8cc7\u91d1\u3092\u4f7f\u3048\u3066\u308b\u304b\u3068\u3044\u3048\u3070\u3001\u6570\u5b57\u3060\u3051\u3092\u898b\u308c\u3070\u5f53\u7136\u4f01\u696dB\u306e\u65b9\u306a\u306e\u3067\u3059\u304c\u3001<strong>\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u4f01\u696dB\u306e\u65b9\u304c\u7d76\u5bfe\u7684\u306b\u512a\u308c\u3066\u3044\u308b\u3068\u306f\u8a00\u3044\u5207\u308c\u307e\u305b\u3093<\/strong>\u3088\u306d\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u88fd\u9020\u696d\u3068\u91d1\u878d\u696d\u3067\u306f\u6761\u4ef6\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u304b\u3089\u3067\u3059\u3002\u88fd\u9020\u696d\u3067\u306f\u5de5\u5834\u306e\u751f\u7523\u4e0a\u9650\u306e\u3088\u3046\u306a\u58f2\u4e0a\u306e\u7269\u7406\u7684\u4e0a\u9650\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u91d1\u878d\u696d\u306f\u7121\u5f62\u5546\u6750\u3092\u53d6\u308a\u6271\u3046\u305f\u3081\u3001\u58f2\u4e0a\u306e\u7269\u7406\u7684\u4e0a\u9650\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u306f\u793e\u5185\u306e\u90e8\u9580\u540c\u58eb\u3067\u3082\u540c\u3058\u3053\u3068\u304c\u8a00\u3048\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u6bd4\u8f03\u306bROI\u3092\u7528\u3044\u3066\u3057\u307e\u3063\u305f\u3089\u3001\u7684\u3092\u5927\u304d\u304f\u5916\u3057\u305f\u5206\u6790\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>ROI\u3092\u6539\u5584\u3059\u308b\u306e\u306b\u76f4\u63a5\u5f79\u7acb\u3064\u65bd\u7b56<\/h2>\n<p>ROI\u3092\u6539\u5584\u3059\u308b\u306b\u306f\u7121\u6570\u306e\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u305d\u306e\u4e2d\u3067\u3082\u76f4\u63a5\u5f79\u7acb\u3064\u65bd\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u58f2\u4e0a\u3092\u7dad\u6301\u3057\u3064\u3064\u6295\u8cc7\u984d\u3092\u524a\u6e1b\u3059\u308b<\/h3>\n<p>\u58f2\u4e0a\u3092\u6e1b\u3089\u3055\u305a\u306b\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308c\u3070\u3001ROI\u306f\u6539\u5584\u3055\u308c\u307e\u3059\u3002\u58f2\u4e0a\u3092\u7dad\u6301\u3057\u3064\u3064\u30b3\u30b9\u30c8\u304c\u6e1b\u308c\u3070\u3001\u5229\u76ca\u304c\u5897\u3048\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<h3>\u6295\u8cc7\u984d\u3092\u7dad\u6301\u3057\u3064\u3064\u58f2\u4e0a\u3092\u5897\u3084\u3059<\/h3>\n<p>\u6295\u8cc7\u984d\u306f\u305d\u306e\u307e\u307e\u306b\u58f2\u4e0a\u3060\u3051\u3092\u5897\u3084\u305b\u308c\u3070ROI\u306f\u6539\u5584\u3055\u308c\u307e\u3059\u3002\u30b3\u30b9\u30c8\u524a\u6e1b\u306e\u3068\u304d\u3068\u540c\u69d8\u3001\u305d\u3046\u3059\u308c\u3070\u5229\u76ca\u304c\u5897\u3048\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u300c\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u304b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3068\u304b\u3001\u305d\u308c\u304c\u3067\u304d\u308c\u3070\u6539\u5584\u3055\u308c\u308b\u306e\u306f\u5f53\u305f\u308a\u524d\u3060\u308d\u3046\u300d\u3068\u601d\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p>\u3069\u3046\u3059\u308c\u3070\u58f2\u4e0a\u3092\u7dad\u6301\u3057\u3064\u3064\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b\u304b\u3084\u3001\u3069\u3046\u3059\u308c\u3070\u30b3\u30b9\u30c8\u3092\u636e\u3048\u7f6e\u304d\u3064\u3064\u58f2\u4e0a\u3092\u4f38\u3070\u305b\u308b\u304b\u2026\u2026\u305d\u3046\u3044\u3063\u305f\u3080\u305a\u304b\u3057\u3044\u5c40\u9762\u3092\u5207\u308a\u629c\u3051\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u304c\u3001\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u8155\u306e\u898b\u305b\u6240\u306a\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u307e\u305f\u3001<strong>ROI\u304c\u9ad8\u3044\u3070\u304b\u308a\u304c\u3059\u3079\u3066\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u7387\u3067\u306f\u306a\u304f\u91d1\u984d\u3068\u3057\u3066\u3069\u308c\u3060\u3051\u5229\u76ca\u3092\u5f97\u3089\u308c\u305f\u304b\u3069\u3046\u304b\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>ROI\u306e\u6539\u5584\u3001\u3059\u306a\u308f\u3061\u6295\u8cc7\u984d\u306b\u5bfe\u3059\u308b\u52b9\u7387\u6027\u3070\u304b\u308a\u306b\u56fa\u57f7\u3057\u3001\u5229\u76ca\u3092\u30b9\u30b1\u30fc\u30eb\u3055\u305b\u308b\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3057\u3066\u3057\u307e\u3063\u3066\u306f\u672c\u672b\u8ee2\u5012\u3067\u3059\u3002\u3072\u3068\u3064\u306e\u6307\u6a19\u3092\u610f\u8b58\u3057\u3059\u304e\u3066\u3057\u307e\u3046\u3068\u3001\u8996\u91ce\u72ed\u7a84\u306b\u9665\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3001\u5341\u5206\u6c17\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>ROI\u304c\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d<\/h2>\n<p>\u5b9f\u8df5\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u3082\u89e6\u308c\u305f\u901a\u308a\u3001\u6570\u3042\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e2d\u3067\u3082\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5727\u5012\u7684\u306bROI\u304c\u9ad8\u3044\u65bd\u7b56\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Web\u5e83\u544a\u306e\u3088\u3046\u306a\u5a92\u4f53\u8cbb\u304c\u304b\u304b\u3089\u305a\u3001\u3059\u3067\u306b\u81ea\u793e\u3092\u77e5\u3063\u3066\u3044\u308b\u65e2\u5b58\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u5c11\u306a\u3044\u6295\u8cc7\u984d\uff08\u5206\u6bcd\uff09\u3067\u5927\u304d\u306a\u5229\u76ca\uff08\u5206\u5b50\uff09\u3092\u751f\u307f\u51fa\u3057\u3084\u3059\u3044\u305f\u3081\u3067\u3059\u3002\u9650\u3089\u308c\u305f\u4e88\u7b97\u306e\u4e2d\u3067\u78ba\u5b9f\u306bROI\u3092\u5411\u4e0a\u3055\u305b\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u307e\u305a\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316\u304b\u3089\u7740\u624b\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3046<\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5c02\u7528\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u624b\u52d5\u3067\u306e\u914d\u4fe1\u3068\u6bd4\u8f03\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"list04\">\n<ul>\n<li><strong>\u904b\u7528\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\uff1a<\/strong>\u914d\u4fe1\u4f5c\u696d\u3092\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u4ef6\u8cbb\u3068\u3044\u3046\u540d\u306e\u6295\u8cc7\u984d\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\uff1a<\/strong>\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u3069\u306e\u30e1\u30fc\u30eb\u304c\u5229\u76ca\u306b\u7e4b\u304c\u3063\u305f\u306e\u304b\u3068\u3044\u3046\u76f8\u95a2\u6027\u3092\u5206\u6790\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u5230\u9054\u7387\u306e\u5411\u4e0a\uff1a<\/strong>\u30b7\u30b9\u30c6\u30e0\u3092\u901a\u3058\u3066\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5224\u5b9a\u3092\u907f\u3051\u3001\u78ba\u5b9f\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u5143\u3078\u60c5\u5831\u3092\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/div><\/li>\n<\/ul>\n<h3>\u304a\u3059\u3059\u3081\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u300c\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u300d<\/h3>\n<p><a href=\"https:\/\/blastmail.jp\/\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/07\/blastmail-top.jpg\" alt=\"\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\" width=\"1200\" height=\"630\" class=\"alignnone size-full wp-image-15955\" \/><\/a><\/p>\n<p>ROI\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001\u7279\u306b\u304a\u52e7\u3081\u3057\u305f\u3044\u306e\u304c\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\uff08blastmail\uff09\u3067\u3059\u3002\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u7279\u5fb4\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<div class=\"list04\">\n<ul>\n<li><strong>15\u5e74\u9023\u7d9a\u9867\u5ba2\u5c0e\u5165\u6570No.1\uff1a<\/strong>\u591a\u304f\u306e\u4f01\u696d\u306b\u9078\u3070\u308c\u7d9a\u3051\u3066\u3044\u308b\u5b9f\u7e3e\u306f\u3001\u305d\u306e\u4fe1\u983c\u6027\u3068\u52b9\u679c\u306e\u8a3c\u3067\u3059\u3002<\/li>\n<li><strong>\u5727\u5012\u7684\u306a\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\uff1a<\/strong>\u6708\u984d3,000\u5186\u304b\u3089\u3068\u3044\u3046\u4f4e\u4fa1\u683c\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u6295\u8cc7\u984d\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3064\u3064\u3001\u9ad8\u3044\u30ea\u30bf\u30fc\u30f3\u3092\u72d9\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<li><strong>\u8ab0\u3067\u3082\u4f7f\u3048\u308b\u30b7\u30f3\u30d7\u30eb\u3055\uff1a<\/strong>\u64cd\u4f5c\u304c\u7c21\u5358\u306a\u305f\u3081\u3001\u5c0e\u5165\u306b\u304b\u304b\u308b\u6559\u80b2\u30b3\u30b9\u30c8\u3084\u5de5\u6570\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002<\/div><\/li>\n<\/ul>\n<p>ROI\u3068\u3044\u3046\u6570\u5b57\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u3082\u91cd\u8981\u306a\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u4f4e\u30b3\u30b9\u30c8\u3067\u9ad8\u6a5f\u80fd\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u8ce2\u304f\u9078\u629e\u3057\u3001\u5fa1\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u6027\u3092\u6700\u5927\u5316\u3055\u305b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u516c\u5f0f\u30b5\u30a4\u30c8\uff1a<a href=\"https:\/\/blastmail.jp\/\" target=\"_blank\" rel=\"noopener\">\u30b7\u30a7\u30a21\u4f4d\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u300c\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u300d<\/a><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/blastmail.jp\/\" class=\"su-button su-button-style-flat event_bnr\" style=\"color:#FFFFFF;background-color:#c12620;border-color:#9b1f1a;border-radius:14px\" target=\"_self\" id=\"bottom_select20-1\"><span style=\"color:#FFFFFF;padding:0px 34px;font-size:25px;line-height:50px;border-color:#d46863;border-radius:14px;text-shadow:none\"> \u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u7121\u6599\u304a\u305f\u3081\u3057\u306f\u3053\u3061\u3089 &gt;<\/span><\/a><\/div>\n<div class=\"blog-faq\"><h2 class=\"blog-faq__title\">FAQ<\/h2><dl class=\"blog-faq__list\">\n<dt class=\"blog-faq__question\">Q\uff1aROI\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u3067\u3059\u304b\uff1f\u8a08\u7b97\u5f0f\u3082\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/dt><dd class=\"blog-faq__answer\">A\uff1aROI\uff08Return On Investment\uff09\u306f\u3001\u6295\u8cc7\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u300c\u6295\u8cc7\u5229\u76ca\u7387\u300d\u306e\u3053\u3068\u3067\u3059\u3002<strong>\u300c\u5229\u76ca \u00f7 \u6295\u8cc7\u984d \u00d7 100\u300d\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u3001\u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u6295\u8cc7\u52b9\u7387\u304c\u826f\u3044\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/strong><\/dd>\n<dt class=\"blog-faq__question\">Q\uff1a\u3088\u304f\u6bd4\u8f03\u3055\u308c\u308b\u300cROAS\u300d\u3068\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/dt><dd class=\"blog-faq__answer\">A\uff1aROI\u304c\u300c\u5229\u76ca\u300d\u3092\u30d9\u30fc\u30b9\u306b\u7b97\u51fa\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001ROAS\u306f\u300c\u58f2\u4e0a\u300d\u3092\u30d9\u30fc\u30b9\u306b\u3059\u308b\u70b9\u304c\u6700\u5927\u306e\u9055\u3044\u3067\u3059\u3002<strong>ROAS\u306f\u300c\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb \u00d7 100\u300d\u3067\u8a08\u7b97\u3055\u308c\u3001\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u304c\u3042\u304c\u3063\u305f\u304b\uff08\u5e83\u544a\u306e\u56de\u53ce\u7387\uff09\u3092\u898b\u308b\u6307\u6a19\u3068\u3057\u3066\u4f7f\u3044\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/strong><\/dd>\n<dt class=\"blog-faq__question\">Q\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066ROI\u3092\u6539\u5584\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/dt><dd class=\"blog-faq__answer\">A\uff1a\u8a08\u7b97\u5f0f\u306b\u57fa\u3065\u304d\u3001\u300c\u5229\u76ca\uff08\u58f2\u4e0a\uff09\u3092\u5897\u3084\u3059\u300d\u304b\u300c\u6295\u8cc7\u30b3\u30b9\u30c8\u3092\u6e1b\u3089\u3059\u300d\u3053\u3068\u3067\u6570\u5024\u306f\u6539\u5584\u3057\u307e\u3059\u3002<strong>\u65bd\u7b56\u3054\u3068\u306eROI\u3092\u7b97\u51fa\u3057\u3066\u6bd4\u8f03\u3057\u3001\u52b9\u679c\u306e\u4f4e\u3044\u65bd\u7b56\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3066\u3001\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/strong><\/dd>\n<\/dl><\/div>\n<h2>ROI\u306f\u3069\u3093\u306a\u6307\u6a19\uff1f \u307e\u3068\u3081<\/h2>\n<p>ROI\u3068\u306f\u3001\u300c\u6295\u8cc7\u3057\u305f\u304a\u91d1\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u5229\u76ca\u304c\u51fa\u305f\u304b\u300d\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<strong>\u7d4c\u55b6\u3001\u682a\u5f0f\u53d6\u5f15\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u3042\u308a\u3068\u3042\u3089\u3086\u308b\u5834\u9762\u3067\u7528\u3044\u3089\u308c\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u3088\u304f\u4f3c\u305f\u6307\u6a19\u306bROAS\u304c\u3042\u308a\u307e\u3059\u304c\u3001ROAS\u306f\u300c\u304b\u3051\u305f\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u58f2\u4e0a\u304c\u51fa\u305f\u304b\u300d\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002ROI\u3068\u306e\u8a08\u7b97\u4e0a\u306e\u9055\u3044\u306f\u3001\u58f2\u4e0a\u3092\u5206\u5b50\u306b\u3059\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u5206\u6bcd\u306b\u30b3\u30b9\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u90e8\u5206\u3067\u306fROI\u3068\u540c\u3058\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u672c\u8a18\u4e8b\u3067\u306fROI\u306e\u7b97\u51fa\u3092\u3044\u3068\u3082\u7c21\u5358\u306b\u3084\u3063\u3066\u306e\u3051\u307e\u3057\u305f\u304c\u3001\u73fe\u5834\u3067\u306f\u305d\u3046\u5358\u7d14\u306b\u3044\u304b\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u306f\u7d30\u304b\u3044\u4f1a\u8a08\u306e\u8981\u7d20\u3084\u3001\u305d\u308c\u3053\u305d\u3069\u306e\u30ec\u30a4\u30e4\u30fc\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u306e\u304b\u3001\u55b6\u696d\u306a\u306e\u304b\u3001\uff11\u90e8\u304b\uff12\u90e8\u304b\u306a\u3069\uff09\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306bROI\u3092\u5272\u308a\u51fa\u3059\u304b\u3068\u3044\u3046\u554f\u984c\u3082\u7d61\u3093\u3067\u304f\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u55b6\u696d\u7d4c\u7531\u3067\u58f2\u308c\u308b\u30d1\u30bf\u30fc\u30f3\u3068Web\u5b8c\u7d50\u3067\u58f2\u308c\u308b\u30d1\u30bf\u30fc\u30f3\u3069\u3061\u3089\u3082\u3042\u3063\u3066\u3001\u55b6\u696d\u7d4c\u7531\u3067\u58f2\u308c\u308b\u30d1\u30bf\u30fc\u30f3\u3067\u3082\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f71\u97ff\u5ea6\u304c\u9ad8\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3001\u3068\u3044\u3046\u5fae\u5999\u306a\u30b1\u30fc\u30b9\u3082\u3042\u308a\u3046\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067\u6765\u308b\u3068\u7d50\u69cb\u3080\u305a\u304b\u3057\u3044\u554f\u984c\u3067\u300c\u3053\u308c\u304c\u6b63\u89e3\u300d\u3068\u3044\u3046\u306e\u306f\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u3042\u3048\u3066\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3057\u3066\u304a\u304d\u307e\u3059\u3002\u7cbe\u5ea6\u306e\u9ad8\u3044ROI\u30fbROAS\u3092\u7b97\u51fa\u3059\u308b\u306e\u306b\u305f\u3081\u306b\u306f<strong>\u300c\u53d6\u308a\u6271\u3046\u5229\u76ca\u30fb\u58f2\u4e0a\u3068\u6295\u8cc7\u984d\uff08\u30b3\u30b9\u30c8\uff09\u306e\u9593\u306b\u9ad8\u3044\u76f8\u95a2\u6027\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u300d<\/strong>\u3068\u3044\u3046\u3053\u3068\u3092\u91cd\u8996\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305f\u3051\u308c\u3069\u3001\u7d50\u5c40\u3044\u304f\u3089\u5132\u304b\u3063\u305f\u306e\u304b\uff1f\u300d 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