{"id":17387,"date":"2024-12-23T19:01:18","date_gmt":"2024-12-23T10:01:18","guid":{"rendered":"https:\/\/blastmail.jp\/blog\/?p=17387"},"modified":"2024-12-23T19:01:55","modified_gmt":"2024-12-23T10:01:55","slug":"stp","status":"publish","type":"post","link":"https:\/\/blastmail.jp\/blog\/marketing\/stp","title":{"rendered":"STP\u5206\u6790\u3068\u306f\uff1f\u3044\u307e\u3055\u3089\u805e\u3051\u306a\u3044\u7528\u8a9e\u306e\u610f\u5473\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/12\/newspaper-7.png\" alt=\"STP\u3068\u306f\uff1f\u306e\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\" width=\"1200\" height=\"628\" class=\"alignnone size-full wp-image-17388\" \/><\/p>\n<p>STP\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u660e\u78ba\u306b\u3057\u3001\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3044\u307e\u3055\u3089\u805e\u3051\u306a\u3044STP\u5206\u6790\u306e\u57fa\u672c\u304b\u3089\u5b9f\u8df5\u65b9\u6cd5\u3001\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u307e\u3067\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/blastmail.jp\/\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/08\/bottom_big_bnr.jpeg\" alt=\"\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u30d0\u30ca\u30fc\" width=\"1200\" height=\"628\" class=\"alignnone size-full wp-image-15847\" \/><\/a><\/p>\n<h2>STP\u5206\u6790\u3068\u306f\uff1f<\/h2>\n<p>STP\u5206\u6790\u306f\u3001<strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\u306e3\u3064\u306e\u8981\u7d20\u304b\u3089\u69cb\u6210\u3055\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u5168\u4f53\u3092\u6349\u3048\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306e\u53e4\u5178\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>STP\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u3088\u308a\u6226\u7565\u7684\u306b\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u7121\u99c4\u3092\u524a\u6e1b\u3057\u3001\u3088\u308a\u9ad8\u3044\u6210\u679c\u3092\u671f\u5f85\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>STP\u5206\u6790\u306e\u5404\u8981\u7d20\uff1aS\u30fbT\u30fbP\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/h2>\n<p>STP\u306b\u3064\u3044\u3066\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">STP\u306e\u305d\u308c\u305e\u308c\u306e\u610f\u5473<\/span>\n<ul>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u72d9\u3046\u3079\u304d\u9867\u5ba2\u5c64\u3092\u7d5e\u308b<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u81ea\u793e\u306e\u72ec\u81ea\u6027\u3092\u78ba\u7acb\u3059\u308b\u3000<\/div><\/li>\n<\/ul>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/12\/image-15.png\" alt=\"\" width=\"1291\" height=\"726\" class=\"alignnone size-medium wp-image-17391\" \/><br \/>\n\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u5c45\u4f4f\u5730\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u306e\u57fa\u6e96\u3067\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u9867\u5ba2\u50cf\u3092\u628a\u63e1\u3057\u3001\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u4f7f\u3048\u308b4\u3064\u306e\u5909\u6570<\/span>\n<ul>\n<li>\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff1a\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8077\u696d\u306a\u3069\u660e\u78ba\u306a\u6027\u8cea\u3067\u533a\u5225\u53ef\u80fd\u306a\u5909\u6570<\/li>\n<li>\u5730\u7406\u7684\u5909\u6570\uff1a\u95a2\u6771\u5728\u4f4f\u30fb\u99c5\u5f92\u6b695\u5206\u570f\u5185\u306a\u3069\u6587\u5b57\u901a\u308a\u5730\u7406\u7684\u306a\u5909\u6570<\/li>\n<li>\u884c\u52d5\u5909\u6570\uff1a\u8cfc\u5165\u5c65\u6b74\u3042\u308a\u30fb\u901a\u52e4\u9014\u4e2d\u306b\u7acb\u3061\u5bc4\u308b\u7fd2\u6163\u304c\u3042\u308b\u306a\u3069\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u8d77\u70b9\u306e\u5909\u6570<\/li>\n<li>\u5fc3\u7406\u5909\u6570\uff1a\u5546\u54c1\u306b\u5bfe\u3057\u3066\u524d\u5411\u304d\u30fb\u666e\u6bb5\u304b\u3089\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u50be\u5411\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u60c5\u3084\u6027\u683c\u306b\u7d10\u3065\u304f\u5909\u6570\u3000<\/div><\/li>\n<\/ul>\n<h3>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u72d9\u3046\u3079\u304d\u9867\u5ba2\u5c64\u3092\u7d5e\u308b<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/12\/image-16.png\" alt=\"\" width=\"1290\" height=\"726\" class=\"alignnone size-medium wp-image-17390\" \/><br \/>\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6700\u3082\u52b9\u679c\u7684\u306b\u5c4a\u3051\u3089\u308c\u308b\u9867\u5ba2\u5c64\u3092\u9078\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u7279\u5b9a\u3055\u308c\u305f\u8907\u6570\u306e\u9867\u5ba2\u5c64\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u5f37\u307f\u3092\u6700\u3082\u6d3b\u304b\u305b\u308b\u5c64\u3092\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u96c6\u4e2d\u578b\u3068\u5dee\u5225\u578b\u3001\u7121\u5dee\u5225\u578b\u306e\u9055\u3044<\/span>\n<ul>\n<li>\u96c6\u4e2d\u578b\uff1a\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u96c6\u4e2d\u3057\u3066\u8cc7\u6e90\u3092\u6295\u5165<\/li>\n<li>\u5dee\u5225\u578b\uff1a\u8907\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u5fdc\u3057\u305f\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n<li>\u7121\u5dee\u5225\u578b\uff1a\u5e02\u5834\u5168\u4f53\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u3000<\/div><\/li>\n<\/ul>\n<p>\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u81ea\u793e\u306e\u72ec\u81ea\u6027\u3092\u78ba\u7acb\u3059\u308b<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/12\/image-17.png\" alt=\"\" width=\"1290\" height=\"726\" class=\"alignnone size-full wp-image-17389\" \/><br \/>\n\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u306b\u304a\u3044\u3066\u3001\u81ea\u793e\u304c\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3055\u308c\u305f\u3044\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>\u72ec\u81ea\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u3057\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u5fc3\u306e\u4e2d\u3067\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u6226\u7565\u3067\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306f\u300c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u300d\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3082\u306e\u306b\u3059\u308b<\/li>\n<li>\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u30b2\u30a4\u30f3\uff08\u5f97\u308b\u3082\u306e\uff09\u304c\u5927\u304d\u3044\u304b\u3001\u30da\u30a4\u30f3\uff08\u6211\u6162\u3084\u82e6\u52b4\uff09\u3092\u6e1b\u3089\u305b\u308b\u304b\u3000\u306e2\u8ef8\u3067\u8003\u3048\u308b\u3000<\/div><\/li>\n<\/ul>\n<h2>STP\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<p>STP\u5206\u6790\u306f\u3001\u2460\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u2461\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3092\u9078\u5b9a\u3001\u2462\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u4e00\u9023\u306e\u6d41\u308c\u306f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u969b\u306b\u5f79\u7acb\u3064\u5207\u308a\u53e3\u3092\u4e8c\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4><strong>4\u3064\u306e\u57fa\u6e96\u306b\u3088\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/h4>\n<p>\u6700\u3082\u5b9a\u756a\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u5e02\u5834\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u57fa\u6e96\u3067\u5206\u985e\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<div class=\"su-table su-table-responsive su-table-fixed\">\n<table class=\"border-borderMain dark:border-borderMainDark my-&#091;1em&#093; w-full table-auto border\">\n<thead class=\"bg-offset dark:bg-offsetDark\">\n<tr>\n<th class=\"px-sm py-sm break-normal align-top\">\u8981\u56e0<\/th>\n<th class=\"px-sm py-sm break-normal align-top\">\u8aac\u660e<\/th>\n<th class=\"px-sm py-sm break-normal align-top\">\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\"><strong>\u5730\u7406\u7684\u5909\u6570<\/strong><\/td>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\">\u5c45\u4f4f\u5730\u3001\u56fd\u3001\u5730\u57df\u3001\u90fd\u5e02\u898f\u6a21\u3001\u6c17\u5019\u306a\u3069<\/td>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\">\u90fd\u5e02\u90e8 vs \u90ca\u5916<\/td>\n<\/tr>\n<tr>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\"><strong>\u4eba\u53e3\u52d5\u614b\u5909\u6570<\/strong><\/td>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\">\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u3001\u5b66\u6b74\u3001\u8077\u696d\u3001\u5bb6\u65cf\u69cb\u6210\u306a\u3069<\/td>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\">20\u4ee3\u5973\u6027\u3001\u5e74\u53ce600\u4e07\u5186\u4ee5\u4e0a\u306e\u4e16\u5e2f<\/td>\n<\/tr>\n<tr>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\"><strong>\u5fc3\u7406\u5909\u6570<\/strong><\/td>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\">\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u8208\u5473\u3001\u6027\u683c\u306a\u3069<\/td>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\">\u5065\u5eb7\u5fd7\u5411\u306e\u4eba\u3001\u5192\u967a\u597d\u304d\u306a\u4eba<\/td>\n<\/tr>\n<tr>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\"><strong>\u884c\u52d5\u5909\u6570<\/strong><\/td>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\">\u8cfc\u8cb7\u884c\u52d5\u3001\u5229\u7528\u983b\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/td>\n<td class=\"border-borderMain px-sm dark:border-borderMainDark min-w-&#091;48px&#093; break-normal border\">\u90311\u56de\u4ee5\u4e0a\u8cfc\u5165\u3059\u308b\u30ea\u30d4\u30fc\u30bf\u30fc\u3001\u65b0\u5546\u54c1\u3092\u8a66\u3057\u305f\u3044\u5c64<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4><strong>RFM\u5206\u6790<\/strong><\/h4>\n<p>RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u3051\u308b\u624b\u6cd5\u3067\u3059\u3002\u4e0a\u8a18\u306e\uff14\u3064\u306e\u57fa\u6e96\u306e\u4e2d\u306e\u884c\u52d5\u8981\u56e0\u3092\u3055\u3089\u306b\u6df1\u6398\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">RFM\u306e\u610f\u5473<\/span>\n<ul>\n<li><strong>Recency\uff08\u6700\u65b0\u8cfc\u5165\u65e5\uff09<\/strong>: \u6700\u8fd1\u8cfc\u5165\u3057\u305f\u306e\u306f\u3044\u3064\u304b\u3002<\/li>\n<li><strong>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/strong>: \u8cfc\u5165\u306e\u56de\u6570\u3002<\/li>\n<li><strong>Monetary\uff08\u8cfc\u8cb7\u91d1\u984d\uff09<\/strong>: \u8cfc\u5165\u91d1\u984d\u306e\u5408\u8a08\u3002\u3000<\/div><\/li>\n<\/ul>\n<p>\u9867\u5ba2\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u826f\u9867\u5ba2\u3084\u4f11\u7720\u9867\u5ba2\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4><strong>DAMP\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong><\/h4>\n<p>DAMP\u3068\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306e\u57fa\u6e96\u3067\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">DAMP\u306e\u610f\u5473<\/span>\n<ul>\n<li><strong>Distinct\uff08\u660e\u78ba\u6027\uff09<\/strong>: \u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u4ed6\u3068\u660e\u78ba\u306b\u7570\u306a\u308b\u7279\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3002<\/li>\n<li><strong>Accessible\uff08\u5230\u9054\u53ef\u80fd\u6027\uff09<\/strong>: \u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd\u304b\uff08\u5e83\u544a\u3084\u55b6\u696d\u3067\u63a5\u89e6\u3067\u304d\u308b\u304b\uff09\u3002<\/li>\n<li><strong>Measurable\uff08\u6e2c\u5b9a\u53ef\u80fd\u6027\uff09<\/strong>: \u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u898f\u6a21\u3084\u8cfc\u8cb7\u529b\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u304b\u3002<\/li>\n<li><strong>Profitable\uff08\u53ce\u76ca\u6027\uff09<\/strong>: \u5341\u5206\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3002\u3000<\/div><\/li>\n<\/ul>\n<h4><strong>TAM\u3001SAM\u3001SOM\u5206\u6790<\/strong><\/h4>\n<p>\u3053\u3061\u3089\u306f\u5e02\u5834\u898f\u6a21\u306e\u8a55\u4fa1\u306b\u57fa\u3065\u3044\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u305d\u308c\u305e\u308c\u306e\u610f\u5473<\/span>\n<ul>\n<li><strong>TAM\uff08Total Addressable Market\uff09<\/strong>\n\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6f5c\u5728\u5e02\u5834\u5168\u4f53\u306e\u898f\u6a21\u3002<\/li>\n<li><strong>SAM\uff08Serviceable Addressable Market\uff09<\/strong>\n\u5b9f\u969b\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u5e02\u5834\u898f\u6a21\u3002<\/li>\n<li><strong>SOM\uff08Serviceable Obtainable Market\uff09<\/strong>\n\u7372\u5f97\u53ef\u80fd\u306a\u5e02\u5834\u898f\u6a21\u3002\u81ea\u793e\u306e\u73fe\u5b9f\u7684\u306a\u30b7\u30a7\u30a2\u3092\u898b\u7a4d\u3082\u308b\u3002\u3000<\/div><\/li>\n<\/ul>\n<p>\u3044\u305a\u308c\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u305d\u3053\u306b\u30d3\u30b8\u30cd\u30b9\u6a5f\u4f1a\u304c\u3042\u308b\u304b\uff1f\u3068\u3044\u3046\u554f\u3044\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u305f\u72b6\u614b\u3067\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u5e02\u5834\u3067\u306e\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f4d\u7f6e\u3092\u8996\u899a\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u7e26\u8ef8\u3068\u6a2a\u8ef8\u306b\u5e02\u5834\u7279\u6027\uff08\u4fa1\u683c\u3001\u54c1\u8cea\u3001\u6a5f\u80fd\u306a\u3069\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u7af6\u5408\u3068\u81ea\u793e\u306e\u4f4d\u7f6e\u95a2\u4fc2\u3092\u30d7\u30ed\u30c3\u30c8\u3057\u3001\u7a7a\u767d\u9818\u57df\uff08\u5e02\u5834\u306e\u9699\u9593\uff09\u3092\u898b\u3064\u3051\u3066\u5dee\u5225\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u5404\u8ef8\u3092\u4f55\u3067\u3068\u308b\u304b\u306b\u3088\u3063\u3066\u5168\u304f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u5e02\u5834\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<h4>\u7e26\u8ef8\u304c\u4f7f\u3044\u3084\u3059\u3055\u3001\u6a2a\u8ef8\u304c\u914d\u4fe1\u901f\u5ea6\u306e\u5834\u5408<\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/12\/image-18.png\" alt=\"\" width=\"1286\" height=\"720\" class=\"alignnone size-full wp-image-17393\" \/><\/p>\n<h4>\u7e26\u8ef8\u304c\u4fa1\u683c\u3001\u6a2a\u8ef8\u3092\u5c0e\u5165\u5b9f\u7e3e\u306b\u3057\u305f\u5834\u5408<\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/12\/image-20.png\" alt=\"\" width=\"1290\" height=\"720\" class=\"alignnone size-full wp-image-17395\" \/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u8ef8\u3092\u4f55\u306b\u53d6\u308b\u304b\u3067\u305d\u306e\u5185\u5bb9\u306f\u5168\u304f\u7570\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u7e26\u8ef8\u6a2a\u8ef8\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u5b9a\u3081\u305f\u72d9\u3044\u305f\u3044\u9867\u5ba2\u304c\u8cb7\u3044\u3068\u611f\u3058\u308b\u3067\u3042\u308d\u3046\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>STP\u5206\u6790\u306e\u6ce8\u610f\u70b9<\/h2>\n<p>STP\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306f\u3001\u5e02\u5834\u306e\u52d5\u5411\u3092\u5e38\u306b\u628a\u63e1\u3057\u3001\u9867\u5ba2\u76ee\u7dda\u3092\u5fd8\u308c\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5206\u6790\u7d50\u679c\u306b\u56fa\u57f7\u3057\u3059\u304e\u305a\u3001\u67d4\u8edf\u306a\u8996\u70b9\u3092\u6301\u3064\u3088\u3046\u306b\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5e02\u5834\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3082\u305d\u308c\u306b\u4f34\u3063\u3066\u5909\u5316\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001STP\u5206\u6790\u306e\u7d50\u679c\u306b\u56fa\u57f7\u3057\u3059\u304e\u308b\u3068\u3001\u5e02\u5834\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u305a\u3001\u6226\u7565\u304c\u9673\u8150\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u9808\u306e\u30c4\u30fc\u30eb<\/h2>\n<p>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6700\u3082\u6709\u52b9\u306a\u306e\u304c\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/marketing\/email-marketing-2\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u5b9f\u65bd\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\u30102024\u5e74\u6700\u65b0\u7248\u3011<\/a><\/p>\n\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/marketing\/email-marketing-2\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/10\/email-marketing-2-3.jpg\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u3092\u5fb9\u5e95\u89e3\u8aac\u30102026\u5e74\u6700\u65b0\u3011\" width=\"90\" height=\"60\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u3092\u5fb9\u5e95\u89e3\u8aac\u30102026\u5e74\u6700\u65b0\u3011<\/div>\n    <div class=\"blogcard_excerpt\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u7a2e\u3067\u3001\u6587\u5b57\u901a\u308a\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u53e3\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u975e\u5e38\u306b\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u884c\u3046\u5834\u5408\u306f\u300c\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u300d\u306e\u5229\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u7ba1\u7406\u304c\u5bb9\u6613<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u6a5f\u80fd\u304c\u3064\u3044\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u9001\u4fe1\u5148\u3092\u5bb9\u6613\u306b\u8abf\u6574\u3067\u304d\u307e\u3059\u3002Gmail\u306a\u3069\u306e\u30e1\u30fc\u30e9\u30fc\u3067\u3082\u53ef\u80fd\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u8aa4\u9001\u4fe1\u7b49\u306e\u30ea\u30b9\u30af\u304c\u3042\u308b\u306e\u3067\u3001\u3042\u307e\u308a\u304a\u3059\u3059\u3081\u306e\u3084\u308a\u65b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3><strong>\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u4e00\u5ea6\u306b\u52b9\u7387\u7684\u306b\u9001\u4fe1\u3067\u304d\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u5927\u91cf\u9001\u4fe1\u306b\u9069\u3057\u305f\u30b5\u30fc\u30d0\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u4e00\u5ea6\u306b\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u3001\u9001\u4fe1\u901a\u6570\u3084\u30a2\u30c9\u30ec\u30b9\u6570\u306b\u5fdc\u3058\u3066\u6599\u91d1\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u4f4e\u4fa1\u683c\u3067\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b<\/span><a href=\"https:\/\/blastmail.jp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u30a2\u30c9\u30ec\u30b9\u6570\u306b\u5fdc\u3058\u305f\u6599\u91d1\u30d7\u30e9\u30f3\u306a\u306e\u3067\u3001\u914d\u4fe1\u6570\u306e\u5c11\u306a\u3044\u30e1\u30eb\u30de\u30ac\u521d\u5fc3\u8005\u306b\u3082\u304a\u5f97\u306b\u4f7f\u3048\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>\u914d\u4fe1\u306e\u5206\u6790\u304c\u3067\u304d\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u5230\u9054\u7387\u3084\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3068\u3044\u3063\u305f\u6307\u6a19\u306e\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u30e1\u30eb\u30de\u30ac\u3092\u9001\u308a\u305f\u3044\u5834\u5408\u3001\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u5fc5\u9808\u3067\u3059\u3002\u901a\u5e38\u306e\u30e1\u30fc\u30e9\u30fc\u3092\u4f7f\u3063\u305f\u4e00\u6589\u9001\u4fe1\u3067\u306f\u3069\u308c\u3060\u3051\u5c4a\u3044\u305f\u304b\u3001\u4f55\u4eba\u304c\u958b\u5c01\u3057\u305f\u304b\u3001\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u304c\u5168\u304f\u53d6\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u3092\u9001\u308a\u305f\u3044\u4eba\u306b\u306f\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u5229\u7528\u3092\u5f37\u304f\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3>HTML\u30e1\u30fc\u30eb\u3092\u77e5\u8b58\u306a\u3057\u3067\u4f5c\u6210\u3067\u304d\u308b\u30a8\u30c7\u30a3\u30bf\u304c\u3042\u308b<\/h3>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u7684\u3067\u884c\u3046\u5834\u5408\u3001HTML\u30e1\u30fc\u30eb\u306e\u5229\u7528\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306fHTML\u30e1\u30fc\u30eb\u3092\u77e5\u8b58\u306a\u3057\u3067\u76f4\u611f\u7684\u306b\u64cd\u4f5c\u3067\u304d\u308b\u300c\u30a8\u30c7\u30a3\u30bf\u300d\u3084\u3042\u3089\u304b\u3058\u3081\u69cb\u6210\u304c\u7d44\u307e\u308c\u3066\u3044\u308b\u300c\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u300d\u3068\u3044\u3063\u305f\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30c7\u30a3\u30bf\u306e\u4f7f\u3044\u3084\u3059\u3055\u306f\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u306a\u306e\u3067\u3001\u5fc5\u305a\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306a\u3069\u3067\u64cd\u4f5c\u611f\u3092\u8a66\u3057\u3066\u304b\u3089\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u5bfe\u7b56\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u30c9\u30e1\u30a4\u30f3\u8a8d\u8a3c\u306a\u3069\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u7279\u5316\u3057\u305f\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4fe1\u983c\u5ea6\u306e\u9ad8\u3044IP\u30a2\u30c9\u30ec\u30b9\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u591a\u304f\u3001\u901a\u5e38\u306e\u30e1\u30fc\u30e9\u30fc\u3067\u914d\u4fe1\u3092\u884c\u3046\u3088\u308a\u3082\u5230\u9054\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4e0a\u306e\u30ea\u30b9\u30af\u3092\u6291\u3048\u3089\u308c\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u8aa4\u9001\u4fe1\u3084CC\/BCC\u9593\u9055\u3044\u3068\u3044\u3063\u305f\u4eba\u7684\u30a8\u30e9\u30fc\u304b\u3089\u751f\u3058\u308b\u60c5\u5831\u6f0f\u6d29\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af\u3082\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/mail-delivery\/select20\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\uff01\u5c02\u9580\u5bb6\u304c\u56f3\u89e3\u3068\u30e9\u30f3\u30ad\u30f3\u30b0\u5f62\u5f0f\u3067\u89e3\u8aac<\/a><\/p>\n<p><span>\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/mail-delivery\/select20\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/04\/20221202_select20_\u30a2\u30fc\u30c8\u30db\u3099\u30fc\u30c8\u3099-1.png\" alt=\"\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\u30102026\u5e74\u6700\u65b0\u3011\u5931\u6557\u3057\u306a\u3044\u9078\u3073\u65b93\u3064\u306e\u7d76\u5bfe\u6761\u4ef6\" width=\"90\" height=\"47\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\u30102026\u5e74\u6700\u65b0\u3011\u5931\u6557\u3057\u306a\u3044\u9078\u3073\u65b93\u3064\u306e\u7d76\u5bfe\u6761\u4ef6<\/div>\n    <div class=\"blogcard_excerpt\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u6570\u3042\u308b\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u4e2d\u304b\u3089\u3001\u304a\u3059\u3059\u3081\u306e20\u30b5\u30fc\u30d3\u30b9\u3092\u53b3\u9078\u3057\u3001\u6a5f\u80fd\u3084\u4fa1\u683c\u306e\u9055\u3044\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u304a\u3059\u3059\u3081\u306e5\u88fd\u54c1\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div><\/span><\/p>\n<h2><strong>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u3073\u65b9<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u591a\u69d8\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308b\u306e\u3067\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u914d\u4fe1\u898f\u6a21\u3068\u6599\u91d1\u30d7\u30e9\u30f3<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u914d\u4fe1\u898f\u6a21\u306b\u3088\u3063\u3066\u6700\u9069\u306a\u6599\u91d1\u30d7\u30e9\u30f3\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u5c11\u91cf\u306e\u30e1\u30fc\u30eb\u3067\u3042\u308c\u3070\u7121\u6599\u30d7\u30e9\u30f3\u3067\u3082\u5341\u5206\u3067\u3059\u304c\u3001\u914d\u4fe1\u30ea\u30b9\u30c8\u304c\u5897\u3048\u305f\u308a\u3001\u983b\u7e41\u306b\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u5834\u5408\u306f\u6709\u6599\u30d7\u30e9\u30f3\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u914d\u4fe1\u5148\u306e\u5b89\u5168\u6027\u3068\u5230\u9054\u7387<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5230\u9054\u7387\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002SPF\uff08Sender Policy Framework\uff09\u3084DKIM\uff08DomainKeys Identified Mail\uff09\u3068\u3044\u3063\u305f\u3001\u30e1\u30fc\u30eb\u306e\u6b63\u5f53\u6027\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306e\u8a8d\u8a3c\u30d7\u30ed\u30c8\u30b3\u30eb\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u30e1\u30fc\u30eb\u304c\u30b9\u30d1\u30e0\u6271\u3044\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306bGmail\u306f\u9001\u4fe1\u8005\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3082\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u3053\u308c\u3089\u306e\u5bfe\u7b56\u304c\u306a\u3055\u308c\u3066\u3044\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u306e\u306f\u5fc5\u9808\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/blastmail.jp\/blog\/spam\/gmail-guideline-202402\"><span style=\"font-weight: 400;\">\u3010\u89e3\u6c7a\u7b56\u30112024\u5e742\u6708\u3088\u308aGmail\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5909\u66f4\uff011\u65e55000\u4ef6\u4ee5\u4e0a\u306e\u914d\u4fe1\u306f\u5bfe\u5fdc\u5fc5\u9808\uff01<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/spam\/gmail-guideline-202402\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2023\/11\/DKIM-2.png\" alt=\"\u30102025\u5e7411\u6708\u66f4\u65b0\u30112024\u5e742\u6708\u3088\u308aGmail\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5909\u66f4\uff011\u65e55,000\u4ef6\u4ee5\u4e0a\u306e\u914d\u4fe1\u306f\u5bfe\u5fdc\u5fc5\u9808\uff01\" width=\"90\" height=\"47\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30102025\u5e7411\u6708\u66f4\u65b0\u30112024\u5e742\u6708\u3088\u308aGmail\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5909\u66f4\uff011\u65e55,000\u4ef6\u4ee5\u4e0a\u306e\u914d\u4fe1\u306f\u5bfe\u5fdc\u5fc5\u9808\uff01<\/div>\n    <div class=\"blogcard_excerpt\">2023\u5e7410\u6708\u3001Gmail\u306e\u30e1\u30fc\u30eb\u9001\u4fe1\u8005\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u307e\u3057\u305f\u3002 Google\u516c\u5f0f\uff1a\u30e1\u30fc\u30eb\u9001\u4fe1\u8005\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3 \u3053\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div><\/span><\/p>\n<h3><strong>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u306e\u4e00\u6589\u9001\u4fe1\u306f\u500b\u4eba\u60c5\u5831\u3092\u6271\u3046\u975e\u5e38\u306b\u30c7\u30ea\u30b1\u30fc\u30c8\u306a\u9818\u57df\u306a\u306e\u3067\u3001\u4e07\u304c\u4e00\u306e\u969b\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u30c1\u30e3\u30c3\u30c8\u30b5\u30dd\u30fc\u30c8\u3084\u96fb\u8a71\u30b5\u30dd\u30fc\u30c8\u3068\u3044\u3063\u305f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u65e5\u672c\u8a9e\u3067\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u3042\u308b\u304b\u306f\u91cd\u8981\u306a\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><strong>\u6a5f\u80fd\u306e\u5145\u5b9f\u5ea6<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u6a5f\u80fd\u3084\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u3001\u69d8\u3005\u306a\u4ed8\u52a0\u6a5f\u80fd\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u4e0d\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u3064\u3044\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u91d1\u984d\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u672c\u5f53\u306b\u81ea\u793e\u3067\u5fc5\u8981\u306a\u6a5f\u80fd\u306f\u4f55\u304b\u3092\u8003\u3048\u305f\u3046\u3048\u3067\u3001\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u30d7\u30e9\u30f3\u3092\u9078\u3076\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u4f7f\u3044\u3084\u3059\u3055<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u521d\u5fc3\u8005\u306e\u5834\u5408\u3001\u3044\u304d\u306a\u308a\u9ad8\u5ea6\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u5165\u3063\u305f\u30e1\u30fc\u30eb\u30920\u304b\u3089\u4f5c\u6210\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u96e3\u6613\u5ea6\u304c\u9ad8\u3044\u3067\u3059\u3002\u307e\u305f\u3001\u7ba1\u7406\u753b\u9762\u306e\u898b\u3084\u3059\u3055\u3082\u3001\u30e1\u30eb\u30de\u30ac\u306e\u904b\u7528\u3092\u3057\u3066\u3044\u304f\u4e0a\u3067\u306f\u975e\u5e38\u306b\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084Free\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u5b9f\u969b\u306b\u4f7f\u3063\u3066\u307f\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63a2\u3059\u306e\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u306a\u3089\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb(blastmail)<\/strong><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/07\/blastmail-top.jpg\" alt=\"\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\" width=\"1277\" height=\"668\" class=\"alignnone size-full wp-image-15955\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306f\u3001<\/span><strong><span style=\"color: #ff0000;\">15\u5e74\u9023\u7d9a\u3067\u9867\u5ba2\u5c0e\u5165\u30b7\u30a7\u30a21\u4f4d\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0<\/span><\/strong><span style=\"font-weight: 400;\">\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u696d\u7a2e\u3084\u5b98\u516c\u5e81\u3067\u3082\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u5b9a\u756a\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u5e83\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u306f\u3082\u3061\u308d\u3093\u3001HTML\u30e1\u30fc\u30eb\u30a8\u30c7\u30a3\u30bf\u3084\u8c4a\u5bcc\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5224\u5b9a\u5bfe\u7b56\u6a5f\u80fd\u306a\u3069\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u306f\u3059\u3079\u3066\u63c3\u3063\u3066\u3044\u307e\u3059\u3002\u6700\u3082\u5b89\u3044\u30d7\u30e9\u30f3\u306a\u3089\u3001\u6708\u984d4,000\u5186\u3067\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001<strong>\u914d\u4fe1\u901f\u5ea6\u304c\u9ad8\u304f\u3001\u5230\u9054\u7387\u304c\u975e\u5e38\u306b\u9ad8\u3044<\/strong>\u70b9\u3082\u9b45\u529b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3068\u308a\u3042\u3048\u305a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u305f\u3044\u300d\u300c\u305f\u304f\u3055\u3093\u6a5f\u80fd\u304c\u3042\u3063\u3066\u3082\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u300d\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u5de5\u6570\u3092\u6e1b\u3089\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u65b9\u306b\u306f\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3082\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u307e\u305a\u306f\u8a66\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"su-button-center\"><a href=\"https:\/\/blastmail.jp\/\" class=\"su-button su-button-style-flat event_bnr\" style=\"color:#FFFFFF;background-color:#c12620;border-color:#9b1f1a;border-radius:14px\" target=\"_self\" id=\"selection-blastmail\"><span style=\"color:#FFFFFF;padding:0px 34px;font-size:25px;line-height:50px;border-color:#d46863;border-radius:14px;text-shadow:none\"> \u300c\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u300d\u306e\u8a73\u7d30\u3078 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