{"id":16855,"date":"2024-12-04T18:54:32","date_gmt":"2024-12-04T09:54:32","guid":{"rendered":"https:\/\/blastmail.jp\/blog\/?p=16855"},"modified":"2025-05-07T18:29:03","modified_gmt":"2025-05-07T09:29:03","slug":"mailmarketingwords","status":"publish","type":"post","link":"https:\/\/blastmail.jp\/blog\/marketing\/mailmarketingwords","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e50\u9078\uff01\u30e1\u30eb\u30de\u30ac\u521d\u5fc3\u8005\u5411\u3051\uff5e\u6280\u8853\u8005\u5411\u3051\u307e\u3067\u76ee\u7684\u5225\u306b\u7d39\u4ecb"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/mailmarketingwords.png\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u96c6\u306e\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\" width=\"1200\" height=\"628\" class=\"alignnone size-full wp-image-16862\" \/><\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u6700\u521d\u306e\u58c1\u306b\u306a\u308b\u306e\u304c<strong>\u300c\u7528\u8a9e\u306e\u610f\u5473\u304c\u5206\u304b\u3089\u306a\u3044\u300d<\/strong>\u3068\u3044\u3046\u554f\u984c\u3067\u3059\u3002<\/p>\n<p><strong>\u300c\u65b0\u3057\u304f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u3066\u307f\u305f\u3044\u3051\u308c\u3069\u3001\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u308f\u304b\u3089\u306a\u3044\u300d<\/strong><\/p>\n<p><strong>\u300c\u898b\u308b\u3079\u304d\u6307\u6a19\u304c\u308f\u304b\u3089\u306a\u3044\u300d<\/strong><\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u60a9\u307f\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c7\u30a3\u30f3\u30b0\u306f\u5c0e\u5165\u30b3\u30b9\u30c8\u304c\u4f4e\u304f\u3001\u52b9\u679c\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u304c\u3001\u300c\u96e3\u3057\u305d\u3046\u300d\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u306b\u3088\u3063\u3066\u3001\u307e\u3060\u307e\u3060\u5c0e\u5165\u3092\u305f\u3081\u3089\u3063\u3066\u3044\u308b\u4eba\u304c\u591a\u3044\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n<p>\u3068\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u306b\u3042\u305f\u3063\u3066\u6700\u521d\u306b\u899a\u3048\u3066\u304a\u304d\u305f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u309250\u500b\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002\u3072\u3068\u307e\u305a\u6700\u521d\u306e10\u500b\u3060\u3051\u3067\u3082\u899a\u3048\u308c\u3070\u5341\u5206\u52b9\u679c\u306e\u3067\u308b\u65bd\u7b56\u304c\u6253\u3066\u308b\u306f\u305a\u306a\u306e\u3067\u3001\u305c\u3072\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h2>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u306f\u3001\u30bb\u30fc\u30eb\u3084\u5546\u54c1\u60c5\u5831\u306e\u8ca9\u4fc3\u30fb\u30bb\u30df\u30ca\u30fc\u7533\u8fbc\u307f\u30fb\u81ea\u793e\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u8a98\u5c0e\u306a\u3069\u591a\u5c90\u306b\u6e21\u308a\u307e\u3059\u3002\u9867\u5ba2\u3078\u306e\u3042\u3089\u3086\u308b\u884c\u52d5\u4fc3\u9032\u306b\u7528\u3044\u3089\u308c\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001<strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u8aad\u8005\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u3088\u308a\u523a\u6fc0\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u914d\u4fe1\u53ef\u80fd\u306a\u70b9<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u306e\u8a73\u3057\u3044\u5185\u5bb9\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u306b\u8a73\u3057\u304f\u66f8\u3044\u3066\u3042\u308b\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/marketing\/email-marketing-2\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u5b9f\u65bd\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<p><span>\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/marketing\/email-marketing-2\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/10\/email-marketing-2-3.jpg\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u3092\u5fb9\u5e95\u89e3\u8aac\u30102026\u5e74\u6700\u65b0\u3011\" width=\"90\" height=\"60\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u5b9f\u65bd\u65b9\u6cd5\u304b\u3089\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u307e\u3067\u3092\u5fb9\u5e95\u89e3\u8aac\u30102026\u5e74\u6700\u65b0\u3011<\/div>\n    <div class=\"blogcard_excerpt\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u7a2e\u3067\u3001\u6587\u5b57\u901a\u308a\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u53e3\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div><\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/08\/bottom_big_bnr.jpeg\" alt=\"\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u8a34\u6c42\u30d0\u30ca\u30fc\" width=\"1200\" height=\"628\" class=\"alignnone size-full wp-image-16074\" \/><\/p>\n<h2>\u5206\u6790\u95a2\u9023\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/h2>\n<p>\u307e\u305a\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u9808\u306a\u5206\u6790\u306b\u307e\u3064\u308f\u308b\u7528\u8a9e\u3068\u305d\u306e\u5b9a\u7fa9\u3001\u8a08\u7b97\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30aa\u30fc\u30d7\u30f3\u7387\/\u958b\u5c01\u7387(Open Rate)<\/strong><\/h3>\n<p>\u30aa\u30fc\u30d7\u30f3\u7387\/\u958b\u5c01\u7387\u3068\u306f\u3001\u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306e\u3046\u3061\u3001\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4ef6\u540d\u304c\u8aad\u8005\u306b\u3068\u3063\u3066\u3069\u308c\u307b\u3069\u8208\u5473\u3092\u5f15\u304f\u5185\u5bb9\u3060\u3063\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n<blockquote><p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\"><\/span><\/span><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>\u30aa\u30fc\u30d7\u30f3\u7387<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>\u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><mtext>\u9001\u4fe1\u6210\u529f\u3057\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><\/semantics><\/math><\/p><\/blockquote>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30aa\u30fc\u30d7\u30f3\u7387\u306b\u306f\u4ef6\u540d\u3084\u30d7\u30ec\u30d3\u30e5\u30fc\u30c6\u30ad\u30b9\u30c8\u304c\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3002<\/li>\n<li>\u30e1\u30fc\u30eb\u304c\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u306b\u5165\u3089\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>2. \u30af\u30ea\u30c3\u30af\u7387 (Click-Through Rate, CTR)<\/strong><\/h3>\n<p>\u30af\u30ea\u30c3\u30af\u7387\u3068\u306f\u3001\u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u5185\u3067\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u30e1\u30fc\u30eb\u672c\u6587\u306e\u5185\u5bb9\u304c\u3069\u308c\u3060\u3051\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u3044\u305f\u304b\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u4f7f\u3048\u307e\u3059\u3002<\/p>\n<blockquote><p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\"><\/span><\/span><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>\u30af\u30ea\u30c3\u30af\u7387<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u6570<\/mtext><mtext>\u9001\u4fe1\u6210\u529f\u3057\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><\/semantics><\/math><\/p><\/blockquote>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30e1\u30fc\u30eb\u5185\u306eCTA\uff08Call-to-Action\uff09\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u9b45\u529b\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u30af\u30ea\u30c3\u30af\u7387\u5411\u4e0a\u306e\u9375\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 (Conversion Rate)<\/strong><\/h3>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u76ee\u6a19\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cfc\u5165\u3001\u767b\u9332\u3001\u8cc7\u6599\u8acb\u6c42\u306a\u3069\uff09\u304c\u9054\u6210\u3055\u308c\u305f\u5272\u5408\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\"><\/span><\/span><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/mtext><mtext>\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30ea\u30f3\u30af\u6570<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><\/semantics><\/math><\/p><\/blockquote>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30e1\u30fc\u30eb\u672c\u6587\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30f3\u30af\u5148\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u304c\u91cd\u8981\u3002<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u76ee\u6a19\u306b\u5fdc\u3058\u305f\u30e1\u30fc\u30eb\u8a2d\u8a08\u304c\u5fc5\u8981\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u76f4\u5e30\u7387 (Bounce Rate)<\/strong><\/h3>\n<p>\u76f4\u5e30\u7387\uff08\u914d\u4fe1\u30a8\u30e9\u30fc\u7387\uff09\u3068\u306f\u3001\u914d\u4fe1\u306b\u5931\u6557\u3057\u305f\u30e1\u30fc\u30eb\u306e\u5272\u5408\u3067\u3059\u3002\u30e1\u30fc\u30eb\u304c\u300c\u30d0\u30a6\u30f3\u30b9\u300d\u3059\u308b\u7406\u7531\u306b\u306f\u3001\u30a2\u30c9\u30ec\u30b9\u306e\u8aa4\u308a\u3084\u53d7\u4fe1\u30b5\u30fc\u30d0\u30fc\u306e\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u914d\u4fe1\u6210\u529f\u3057\u3066\u3044\u3066\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a9\u30eb\u30c0\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u3001\u30d0\u30a6\u30f3\u30b9\u3067\u306f\u30ab\u30a6\u30f3\u30c8\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p><strong><\/strong><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\"><\/span><\/span><\/span><\/p>\n<blockquote><p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>\u76f4\u5e30\u7387<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>\u914d\u4fe1\u306b\u5931\u6557\u3057\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><mtext>\u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><\/semantics><\/math><\/p><\/blockquote>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u3068\u3001\u9001\u4fe1\u5143\u30b5\u30fc\u30d0\u30fc\u304c\u30b9\u30d1\u30e0\u5224\u5b9a\u3055\u308c\u3066\u3057\u307e\u3046\u6050\u308c\u304c\u3042\u308b\u3002<\/li>\n<li>\u5b9a\u671f\u7684\u306a\u30ea\u30b9\u30c8\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u304c\u5fc5\u8981\u3002<\/li>\n<li>\u30cf\u30fc\u30c9\u30d0\u30a6\u30f3\u30b9\uff08\u6052\u4e45\u7684\u306a\u5931\u6557\uff09\u3068\u30bd\u30d5\u30c8\u30d0\u30a6\u30f3\u30b9\uff08\u4e00\u6642\u7684\u306a\u5931\u6557\uff09\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u914d\u4fe1\u505c\u6b62\u7387 (Unsubscribe Rate)<\/strong><\/h3>\n<p>\u914d\u4fe1\u505c\u6b62\u7387\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u8aad\u89e3\u9664\u3057\u305f\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002\u914d\u4fe1\u505c\u6b62\u304c\u591a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u6570\u304c\u6e1b\u308a\u3001\u30e1\u30eb\u30de\u30ac\u3084\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u52b9\u679c\u304c\u5f31\u307e\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<blockquote><p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\"><\/span><\/span><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>\u914d\u4fe1\u505c\u6b62\u7387<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>\u914d\u4fe1\u505c\u6b62\u30ea\u30af\u30a8\u30b9\u30c8\u6570<\/mtext><mtext>\u9001\u4fe1\u6210\u529f\u3057\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><\/semantics><\/math><\/p><\/blockquote>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u914d\u4fe1\u983b\u5ea6\u304c\u591a\u3059\u304e\u308b\u5834\u5408\u3084\u3001\u5185\u5bb9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u306a\u3044\u5834\u5408\u306b\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>\u914d\u4fe1\u505c\u6b62\u7387\u304c\u9ad8\u3044\u5834\u5408\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30b9\u30d1\u30e0\u7387 (Spam Rate)<\/strong><\/h3>\n<p>\u30b9\u30d1\u30e0\u7387\u3068\u306f\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u300c\u8ff7\u60d1\u30e1\u30fc\u30eb\u300d\u3068\u3057\u3066\u5831\u544a\u3057\u305f\u5272\u5408\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u914d\u4fe1\u30a8\u30e9\u30fc\u7387\u3068\u7570\u306a\u308a\u3001\u53d7\u4fe1\u8005\u304c\u5b9f\u969b\u306b\u5224\u65ad\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n<p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\"><\/span><\/span><\/span><\/p>\n<blockquote><p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>\u30b9\u30d1\u30e0\u7387<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>\u8ff7\u60d1\u30e1\u30fc\u30eb\u3068\u3057\u3066\u5831\u544a\u3055\u308c\u305f\u6570<\/mtext><mtext>\u9001\u4fe1\u6210\u529f\u3057\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><\/semantics><\/math><\/p><\/blockquote>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u9ad8\u3044\u30b9\u30d1\u30e0\u7387\u306f\u3001\u9001\u4fe1\u8005\u306e\u8a55\u5224\uff08Sender Reputation\uff09\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u5c06\u6765\u7684\u306a\u914d\u4fe1\u6210\u529f\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u307e\u3059\u3002<\/li>\n<li>\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u54c1\u8cea\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/spam\/spammail\" target=\"_blank\" rel=\"noopener\">\u30e1\u30eb\u30de\u30ac\u304c\u8ff7\u60d1\u30e1\u30fc\u30eb\u5224\u5b9a\u3092\u53d7\u3051\u3066\u3057\u307e\u3046\u306e\u306f\u306a\u305c\uff1f\u539f\u56e0\u3068\u56de\u907f\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/p>\n<p><span>\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/spam\/spammail\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/11\/spammail.png\" alt=\"\u30e1\u30eb\u30de\u30ac\u304c\u8ff7\u60d1\u30e1\u30fc\u30eb\u5224\u5b9a\u3092\u53d7\u3051\u3066\u3057\u307e\u3046\u306e\u306f\u306a\u305c\uff1f\u539f\u56e0\u3068\u56de\u907f\u65b9\u6cd5\u3092\u89e3\u8aac\" width=\"90\" height=\"47\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30e1\u30eb\u30de\u30ac\u304c\u8ff7\u60d1\u30e1\u30fc\u30eb\u5224\u5b9a\u3092\u53d7\u3051\u3066\u3057\u307e\u3046\u306e\u306f\u306a\u305c\uff1f\u539f\u56e0\u3068\u56de\u907f\u65b9\u6cd5\u3092\u89e3\u8aac<\/div>\n    <div class=\"blogcard_excerpt\">\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\uff08\u30e1\u30eb\u30de\u30ac\uff09\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u3059\u3067\u306b\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u4f1a\u793e\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div><\/span><\/p>\n<h3><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30b9\u30b3\u30a2 (Engagement Score)<\/strong><\/h3>\n<p>\u5404\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\uff08\u30aa\u30fc\u30d7\u30f3\u3001\u30af\u30ea\u30c3\u30af\u3001\u914d\u4fe1\u505c\u6b62\u306a\u3069\uff09\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u305f\u30b9\u30b3\u30a2\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5404\u4f1a\u793e\u3084\u5546\u6750\u3001\u30e1\u30eb\u30de\u30ac\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5b9a\u7fa9\u304c\u5909\u308f\u308b\u306e\u3067\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u5ea6\u3092\u53ef\u8996\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/li>\n<li>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u65b9\u6cd5\u306f\u30c4\u30fc\u30eb\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u914d\u4fe1\u6210\u529f\u7387 (Delivery Rate)<\/strong><\/h3>\n<p>\u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306e\u3046\u3061\u3001\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d0\u30fc\u306b\u6b63\u3057\u304f\u5c4a\u3044\u305f\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<blockquote><p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\"><\/span><\/span><\/span><\/p>\n<p><math xmlns=\"http:\/\/www.w3.org\/1998\/Math\/MathML\" display=\"block\"><semantics><mrow><mtext>\u914d\u4fe1\u6210\u529f\u7387<\/mtext><mo>=<\/mo><mrow><mo fence=\"true\">(<\/mo><mfrac><mtext>\u9001\u4fe1\u6210\u529f\u3057\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><mtext>\u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u6570<\/mtext><\/mfrac><mo fence=\"true\">)<\/mo><\/mrow><mo>\u00d7<\/mo><mn>100<\/mn><\/mrow><\/semantics><\/math><\/p><\/blockquote>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30ea\u30b9\u30c8\u306e\u8cea\u3084\u9001\u4fe1\u5143\u306e\u8a55\u4fa1\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3059\u308b\u3002<\/li>\n<li>\u914d\u4fe1\u6210\u529f\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u30ea\u30b9\u30c8\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3084IP\u30a6\u30a9\u30fc\u30df\u30f3\u30b0\u304c\u5fc5\u8981\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30ec\u30dd\u30fc\u30c8 (Campaign Report)<\/strong><\/h3>\n<p>\u7279\u5b9a\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u95a2\u3059\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u305f\u30ec\u30dd\u30fc\u30c8\u3002\u30aa\u30fc\u30d7\u30f3\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u793eEC\u30b5\u30a4\u30c8\u3067\u30e1\u30eb\u30de\u30ac\u4f1a\u54e1\u9650\u5b9a\u306e\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u767a\u884c\u3057\u3001\u666e\u6bb5\u306e\u914d\u4fe1\u3068\u6307\u6a19\u306e\u6bd4\u8f03\u3092\u3057\u307e\u3059\u3002\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u3069\u3046\u9055\u3046\u306e\u304b\u3068\u3044\u3063\u305f\u5206\u6790\u3092\u307e\u3068\u3081\u3066\u30ec\u30dd\u30fc\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u8eab\u306e\u884c\u52d5\u6539\u5584\u3060\u3051\u3067\u306a\u304f\u3001\u4f1a\u793e\u3084\u7d44\u7e54\u306b\u5730\u691c\u304c\u305f\u307e\u3063\u3066\u3044\u304f\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u304c\u4ed5\u4e8b\u3060\u3068\u8a8d\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u3001\u6b21\u56de\u65bd\u7b56\u306e\u8a08\u753b\u306b\u5f79\u7acb\u3066\u308b\u3002<\/li>\n<li>\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u4eca\u5f8c\u4f7f\u3048\u308b\u30ca\u30ec\u30c3\u30b8\u3068\u3057\u3066\u84c4\u7a4d\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 (Engagement)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u53d7\u4fe1\u8005\u306e\u95a2\u4e0e\u5ea6\u3084\u53cd\u5fdc\u306e\u5ea6\u5408\u3044\u3092\u793a\u3059\u5e83\u7fa9\u306e\u6982\u5ff5\u306e\u3053\u3068\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u3001\u30aa\u30fc\u30d7\u30f3\u3001\u8fd4\u4fe1\u3001\u5171\u6709\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u304c\u3001\u305d\u306e\u5b9a\u7fa9\u306f\u4f01\u696d\u3084\u914d\u4fe1\u76ee\u7684\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4fa1\u5024\u306e\u3042\u308b\u5185\u5bb9\u3068\u9069\u5207\u306a\u983b\u5ea6\u3067\u306e\u914d\u4fe1\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u30fc\u56de\u907f\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<h2>\u30e1\u30fc\u30eb\u672c\u6587\u95a2\u9023\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/h2>\n<p>\u3053\u3053\u3067\u306f\u3001\u5b9f\u969b\u306b\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u969b\u306e\u7528\u8a9e\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><strong> \u4ef6\u540d (Subject Line)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u306e\u30bf\u30a4\u30c8\u30eb\u90e8\u5206\u3067\u3001\u53d7\u4fe1\u8005\u304c\u6700\u521d\u306b\u76ee\u306b\u3059\u308b\u5185\u5bb9\u3067\u3059\u3002\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306f\u307c\u4ef6\u540d\u306e\u307f\u3067\u6c7a\u307e\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30aa\u30fc\u30d7\u30f3\u7387\u306b\u6700\u3082\u5f71\u97ff\u3059\u308b\u8981\u7d20\u306e\u4e00\u3064\u3002\u77ed\u304f\u3001\u7c21\u6f54\u3067\u8208\u5473\u3092\u5f15\u304f\u5185\u5bb9\u304c\u7406\u60f3\u7684\u3002<\/li>\n<li>\u52d5\u7684\u8981\u7d20\uff08\u4f8b: \u53d7\u4fe1\u8005\u306e\u540d\u524d\uff09\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u52b9\u679c\u7684<\/li>\n<\/ul>\n<\/div>\n<div class=\"box01\"><span class=\"box-title\">\u958b\u5c01\u7387\u306e\u9ad8\u3044\u4ef6\u540d\u306e\u4f8b<\/span>\n<ul>\n<li>\u300c\u3007\u3007\u3055\u3093\u3078\u3001\u7279\u5225\u5272\u5f15\u306e\u304a\u77e5\u3089\u305b\uff01\u300d<\/li>\n<li>\u300c\u304a\u8cb7\u3044\u7269\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u5fd8\u308c\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3 (Call-to-Action, CTA)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u5185\u3067\u53d7\u4fe1\u8005\u306b\u53d6\u3063\u3066\u307b\u3057\u3044\u884c\u52d5\uff08\u4f8b: \u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3001\u8cfc\u5165\u3059\u308b\uff09\u3092\u4fc3\u3059\u90e8\u5206\u3067\u3059\u3002CTA\u304c\u898b\u306b\u304f\u304b\u3063\u305f\u308a\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306b\u542b\u307e\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u30e1\u30fc\u30eb\u672c\u6587\u5185\u306e\u30af\u30ea\u30c3\u30af\u7387\u304c\u5927\u5e45\u306b\u4f4e\u4e0b\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u660e\u78ba\u3067\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3059\u308b\u3002<\/li>\n<li>\u30dc\u30bf\u30f3\u306e\u8272\u3084\u914d\u7f6e\u3082\u91cd\u8981\u3002\u8996\u8a8d\u6027\u3092\u9ad8\u3081\u308b\u5de5\u592b\u304c\u5fc5\u8981<\/li>\n<\/ul>\n<\/div>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/mailmagazine\/firstview\">FV\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\uff09\u3068\u306f\uff1f \u696d\u754c\u30b7\u30a7\u30a2No.1\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u300c\u3046\u307e\u304f\u3044\u304fFV\u300d\u306e\u79d8\u8a23\u3092\u5927\u516c\u958b<\/a><\/p>\n<p><span>\n  <div class=\"blogcard\">\n  <a href=\"\/blog<\/span><span>\/mailmagazine\/firstview\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/FV\u5206\u89e3.png\" alt=\"FV\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\uff09\u3068\u306f\uff1f \u696d\u754c\u30b7\u30a7\u30a2No.1\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u300c\u3046\u307e\u304f\u3044\u304fFV\u300d\u306e\u79d8\u8a23\u3092\u5927\u516c\u958b\" width=\"90\" height=\"47\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">FV\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\uff09\u3068\u306f\uff1f \u696d\u754c\u30b7\u30a7\u30a2No.1\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u300c\u3046\u307e\u304f\u3044\u304fFV\u300d\u306e\u79d8\u8a23\u3092\u5927\u516c\u958b<\/div>\n    <div class=\"blogcard_excerpt\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306f\u3001\u8a2a\u554f\u8005\u304c\u6700\u521d\u306b\u76ee\u306b\u3059\u308b\u753b\u9762\u306e\u3053\u3068\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306f\u3001\u8a2a\u554f\u8005\u306b\u5f37\u3044\u5370\u8c61\u3092\u4e0e\u3048\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3092\u9ad8\u3081\u308b\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div><\/span><\/p>\n<h3><strong>HTML\u30e1\u30fc\u30eb (HTML Email)<\/strong><\/h3>\n<p>HTML\u5f62\u5f0f\u3067\u4f5c\u6210\u3055\u308c\u308b\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u753b\u50cf\u3084\u88c5\u98fe\u3092\u542b\u3080\u30ea\u30c3\u30c1\u306a\u30e1\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>CTA\u3092\u30dc\u30bf\u30f3\u306b\u3067\u304d\u305f\u308a\u3001\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af\u3092\u4ed5\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3053\u3061\u3089\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30c7\u30b6\u30a4\u30f3\u6027\u304c\u9ad8\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u5370\u8c61\u4ed8\u3051\u3084\u3059\u3044\u3002<\/li>\n<li>\u4e00\u65b9\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u304c\u8907\u96d1\u3059\u304e\u308b\u3068\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u30fc\u306b\u304b\u304b\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b\u3002<\/li>\n<li>\u5fc5\u305a\u30c6\u30ad\u30b9\u30c8\u7248\u3082\u4e00\u7dd2\u306b\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/mailmagazine\/explanation-htmlemail\" target=\"_blank\" rel=\"noopener\">HTML\u30e1\u30fc\u30eb\u3068\u306f\uff1f\u30c6\u30ad\u30b9\u30c8\u30e1\u30fc\u30eb\u3068\u306e\u9055\u3044\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/p>\n<h3><strong>\u30c6\u30ad\u30b9\u30c8\u30e1\u30fc\u30eb (Plain Text Email)<\/strong><\/h3>\n<p>\u88c5\u98fe\u3084\u753b\u50cf\u3092\u542b\u307e\u306a\u3044\u3001\u7d14\u7c8b\u306a\u30c6\u30ad\u30b9\u30c8\u306e\u307f\u306e\u30e1\u30fc\u30eb\u3067\u3059\u3002\u4e00\u6589\u9001\u4fe1\u3067\u306f\u3042\u307e\u308a\u4f7f\u308f\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001HTML\u30e1\u30fc\u30eb\u3068\u7d44\u307f\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u3067\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u8aad\u307f\u3084\u3059\u304f\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u4fe1\u983c\u6027\u304c\u9ad8\u3044\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3002<\/li>\n<li>\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u901a\u904e\u3057\u3084\u3059\u3044\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30d7\u30ec\u30d3\u30e5\u30fc\u30c6\u30ad\u30b9\u30c8 (Preview Text)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u306e\u4e0b\u306b\u8868\u793a\u3055\u308c\u308b\u3001\u672c\u6587\u306e\u5192\u982d\u90e8\u5206\uff08\u30e1\u30fc\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3088\u3063\u3066\u7570\u306a\u308b\uff09\u306e\u3053\u3068\u3067\u3059\u3002\u53d7\u4fe1\u8005\u5074\u306e\u74b0\u5883\u306b\u3088\u3063\u3066\u306f\u3001\u5168\u304f\u8868\u793a\u3055\u308c\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u4ef6\u540d\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u53d7\u4fe1\u8005\u306b\u5f37\u3044\u5370\u8c61\u3092\u4e0e\u3048\u308b\u5185\u5bb9\u3092\u4f5c\u308b\u3002<\/li>\n<li>\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u306b\u5373\u3057\u305f\u30c6\u30ad\u30b9\u30c8\u3092\u660e\u793a\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30e1\u30fc\u30eb\u30d8\u30c3\u30c0\u30fc (Email Header)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u306e\u4e0a\u90e8\u306b\u4f4d\u7f6e\u3057\u3001\u30ed\u30b4\u3084\u30ea\u30f3\u30af\u306a\u3069\u304c\u914d\u7f6e\u3055\u308c\u308b\u90e8\u5206\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/12\/img_134_20250319_162207_3chK2.png\" alt=\"\" width=\"818\" height=\"121\" class=\"alignnone size-full wp-image-18405\" \/><\/p>\n<p>\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u30e1\u30eb\u30de\u30ac\u3067\u306f\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30d8\u30c3\u30c0\u30fc\u3092\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e38\u306b\u540c\u3058\u3082\u306e\u3092\u4f7f\u3046\u3053\u3068\u3067\u7b2c\u4e00\u60f3\u8d77\u306e\u7372\u5f97\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u3092\u76ee\u7acb\u305f\u305b\u308b\u3053\u3068\u3067\u3001\u53d7\u4fe1\u8005\u306e\u8a8d\u8b58\u3092\u9ad8\u3081\u308b\u3002<\/li>\n<li>\u30e1\u30fc\u30eb\u672c\u6587\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u91cd\u8981\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30e1\u30fc\u30eb\u30dc\u30c7\u30a3 (Email Body)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u672c\u6587\u306e\u4e3b\u306a\u90e8\u5206\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5185\u5bb9\u304c\u542b\u307e\u308c\u308b\u3001\u3044\u308f\u3070\u30e1\u30eb\u30de\u30ac\u306e\u672c\u4f53\u3067\u3059\u3002<\/p>\n<p>\u8a00\u308f\u305a\u3082\u304c\u306a\u91cd\u8981\u306a\u7b87\u6240\u3067\u3059\u304c\u3001\u91cd\u8981\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u9577\u304f\u66f8\u3044\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u4f1d\u3048\u305f\u3044\u3053\u3068\u3092\u7c21\u6f54\u306b\u66f8\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u30b7\u30f3\u30d7\u30eb\u3067\u660e\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5fc3\u639b\u3051\u308b\u3002<\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u52b9\u679c\u7684\u3002<\/li>\n<\/ul>\n<\/div>\n<h3><strong>\u30e1\u30fc\u30eb\u30d5\u30c3\u30c8 (Email Footer)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u306e\u4e0b\u90e8\u306b\u914d\u7f6e\u3055\u308c\u308b\u60c5\u5831\u3067\u3059\u3002\u4f1a\u793e\u60c5\u5831\u3084\u914d\u4fe1\u505c\u6b62\u30ea\u30f3\u30af\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30c3\u30bf\u30fc\u306b\u306f\u3044\u308f\u3086\u308b\u300c\u7f72\u540d\u300d\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u5165\u308c\u3066\u3044\u308b\u4eba\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u30d5\u30c3\u30bf\u30fc\u3092\u30e6\u30cb\u30fc\u30af\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u3068\u3044\u3046\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u3082\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>\u6cd5\u7684\u8981\u4ef6\uff08\u4f4f\u6240\u3001\u914d\u4fe1\u505c\u6b62\u30ea\u30f3\u30af\u306a\u3069\uff09\u3092\u6e80\u305f\u3059\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30ea\u30f3\u30af\u306a\u3069\u3092\u8ffd\u52a0\u3057\u3066\u3082\u3088\u3044\u3002<\/li>\n<\/ul>\n<\/div>\n<h2>\u914d\u4fe1\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/h2>\n<p>\u6b21\u306f\u5b9f\u969b\u306b\u914d\u4fe1\u3092\u3059\u308b\u969b\u306e\u7528\u8a9e\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u8fba\u308a\u304b\u3089\u306f\u96e3\u6613\u5ea6\u304c\u3084\u3084\u4e0a\u304c\u3063\u3066\u304f\u308b\u306e\u3067\u3001\u521d\u5fc3\u8005\u306f\u3044\u3063\u305f\u3093\u4e0a\u4e0d\u9054\u306b\u3064\u3044\u3066\u62bc\u3055\u3048\u3066\u304a\u3051\u3070\u5341\u5206\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>A\/B\u30c6\u30b9\u30c8 (A\/B Testing)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u4f8b: \u4ef6\u540d\u3001CTA\u3001\u30c7\u30b6\u30a4\u30f3\u306a\u3069\uff09\u3092\u914d\u4fe1\u3057\u3001\u3069\u3061\u3089\u304c\u52b9\u679c\u7684\u304b\u3092\u6bd4\u8f03\u3059\u308b\u65b9\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u3092\u56f3\u308b\u305f\u3081\u306b\u4f7f\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">A\/B\u30c6\u30b9\u30c8\u306e\u4f8b<\/span>\nA\u30d1\u30bf\u30fc\u30f3: \u4ef6\u540d\u300c\u4eca\u3059\u3050\u7279\u5178\u3092\u30b2\u30c3\u30c8\uff01\u300d\nB\u30d1\u30bf\u30fc\u30f3: \u4ef6\u540d\u300c\u3042\u306a\u305f\u306e\u305f\u3081\u306e\u7279\u5225\u30aa\u30d5\u30a1\u30fc\u300d\n\u21d2\u52dd\u8005\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5168\u30ea\u30b9\u30c8\u306b\u9001\u4fe1\u3002\n<\/div>\n<p>\u30dd\u30a4\u30f3\u30c8\u306f<strong>\u4e00\u5ea6\u306b\u5909\u66f4\u3057\u3066\u3044\u3044\u8981\u7d20\u306f1\u3064\u307e\u3067<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u8907\u6570\u306e\u8981\u7d20\u3092\u5909\u66f4\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u52dd\u8005\u306e\u52b9\u8981\u56e0\u304c\u4f55\u3060\u3063\u305f\u306e\u304b\u304c\u308f\u304b\u3089\u305a\u3001\u518d\u73fe\u6027\u304c\u6301\u305f\u305b\u3089\u308c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001A\/B\u30c6\u30b9\u30c8\u306b\u306f\u3042\u308b\u7a0b\u5ea6\u5de5\u6570\u304c\u304b\u304b\u308b\u3046\u3048\u3001\u30c6\u30b9\u30c8\u306b\u3059\u308b\u3068\u914d\u4fe1\u4ef6\u6570\u304c\u6e1b\u3063\u3066\u3057\u307e\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u30ea\u30b9\u30c8\u306e\u5c11\u306a\u3044\u4f01\u696d\u3084\u521d\u5fc3\u8005\u306b\u306f\u304a\u52e7\u3081\u3057\u307e\u305b\u3093<\/strong>\u3002<\/p>\n<p>\u4ee3\u308f\u308a\u306b\u3001\u524d\u5f8c\u6bd4\u8f03\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u540c\u4e00\u306e\u4eee\u8aac\u3067A\u30d1\u30bf\u30fc\u30f3\u306e\u8a34\u6c42\u3092\u8907\u6570\u9001\u3063\u305f\u3042\u3068\u3001B\u30d1\u30bf\u30fc\u30f3\u3067\u8907\u6570\u56de\u8a66\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u540c\u3058\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u304b\u308f\u308a\u306b\u540c\u3058\u30ea\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u691c\u8a3c\u304c\u53ef\u80fd\u306a\u306e\u3067\u3001\u3082\u306e\u306b\u3088\u3063\u3066\u306f\u3053\u3061\u3089\u306e\u307b\u3046\u304c\u7cbe\u5ea6\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 (Targeting)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u3092\u9001\u308b\u5bfe\u8c61\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u53d7\u4fe1\u8005\u306b\u5408\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306f\u30e1\u30fc\u30eb\u306b\u9650\u3089\u305a\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u4f55\u4e8b\u306b\u304a\u3044\u3066\u3082\u300c\u8ab0\u306b\u5c4a\u3051\u308b\u306e\u304b\u300d\u3092\u91cd\u8996\u3057\u3066\u65bd\u7b56\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3 (Personalization)<\/strong><\/h3>\n<p>\u53d7\u4fe1\u8005\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u500b\u5225\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u3001\u30aa\u30fc\u30d7\u30f3\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7c21\u5358\u306a\u3082\u306e\u3060\u3068\u3001\u5b9b\u540d\u5dee\u3057\u8fbc\u307f\u6a5f\u80fd\u306a\u3069\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/mail-delivery\/mail-addres-insertion\" target=\"_blank\" rel=\"noopener\">Outlook\uff08\u30a2\u30a6\u30c8\u30eb\u30c3\u30af\uff09\u3067\u5b9b\u540d\u3092\u81ea\u52d5\u633f\u5165\u3057\u3066\u500b\u5225\u306e\u5b9b\u5148\u306b\u4e00\u6589\u9001\u4fe1\u3059\u308b\u65b9\u6cd5\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u30665\u5206\u3067HTML\u30e1\u30fc\u30eb\u3092\u4f5c\u308b\u65b9\u6cd5<\/a><\/p>\n<h3><strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 (Segmentation)<\/strong><\/h3>\n<p>\u30ea\u30b9\u30c8\u3092\u5c0f\u3055\u306a\u30b0\u30eb\u30fc\u30d7\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u306b\u5206\u3051\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u9001\u308b\u624b\u6cd5\u3067\u3059\u3002\u30e1\u30fc\u30eb\u4f5c\u6210\u306e\u624b\u9593\u306f\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u53d7\u4fe1\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3088\u308a\u5927\u304d\u306a\u52b9\u679c\u3092\u671f\u5f85\u3067\u304d\u307e\u3059<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u3001\u65e2\u5b58\u9867\u5ba2\u3001\u4f11\u7720\u9867\u5ba2\u306b\u7570\u306a\u308b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u306a\u3069\u304c\u53ef\u80fd\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u306b\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u304c\u5f79\u7acb\u3064\u306e\u3067CRM\u30c4\u30fc\u30eb\u3068\u3046\u307e\u304f\u9023\u643a\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u3082\u6c17\u3092\u4ed8\u3051\u305f\u3044\u306e\u304c\u300c\u30ea\u30b9\u30c8\u304c\u5c0f\u3055\u304f\u306a\u308a\u3059\u304e\u3066\u3057\u307e\u3046\u300d\u3068\u3044\u3046\u554f\u984c\u3067\u3059\u3002\u914d\u4fe1\u30ea\u30b9\u30c8\u3092\u3042\u307e\u308a\u306b\u3082\u5c0f\u3055\u304f\u5206\u3051\u3059\u304e\u308b\u3068\u3001\u52b9\u679c\u6e2c\u5b9a\u306b\u5341\u5206\u306a\u30c7\u30fc\u30bf\u304c\u53d6\u308c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u914d\u4fe1\u6642\u9593\u6700\u9069\u5316 (Send Time Optimization)<\/strong><\/h3>\n<p>\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3084\u3059\u3044\u6642\u9593\u5e2f\u306b\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u76ee\u7684\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u95a2\u9023\u306e\u30e1\u30fc\u30eb\u306f\u5e73\u65e5\u5348\u524d\u4e2d\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u95a2\u9023\u306f\u9031\u672b\u306e\u5348\u5f8c\u306a\u3069\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u5b9f\u969b\u306b\u9001\u3063\u3066\u307f\u3066\u958b\u5c01\u7387\u306e\u9ad8\u3044\u6642\u9593\u5e2f\u3092\u5206\u6790\u3057\u3066\u307f\u308b\u306e\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>\u5206\u6790\u30c4\u30fc\u30eb\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u958b\u5c01\u3055\u308c\u3084\u3059\u3044\u6642\u9593\u5e2f\u307e\u3067\u8a08\u6e2c\u53ef\u80fd\u3067\u3059\u304c\u3001\u958b\u5c01\u6642\u9593\u306f\u9001\u4fe1\u6642\u523b\u306b\u5927\u304d\u304f\u5f71\u97ff\u3055\u308c\u308b\u305f\u3081\u3001\u3088\u307b\u3069\u9001\u4fe1\u6570\u304c\u591a\u304f\u306a\u3044\u9650\u308a\u306f\u5f79\u306b\u7acb\u305f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30c8\u30ea\u30ac\u30fc\u30e1\u30fc\u30eb (Triggered Email)<\/strong><\/h3>\n<p>\u53d7\u4fe1\u8005\u306e\u7279\u5b9a\u306e\u884c\u52d5\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u30c8\u30ea\u30ac\u30fc\uff08\u5f15\u304d\u91d1\uff09\u306b\u81ea\u52d5\u3067\u914d\u4fe1\u3055\u308c\u308b\u30e1\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002\u91cd\u8981\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u53d7\u4fe1\u8005\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001 \u300c\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u5fd8\u308c\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u30ab\u30fc\u30c8\u653e\u68c4\u30e1\u30fc\u30eb\u3084\u300c\u304a\u8a95\u751f\u65e5\u304a\u3081\u3067\u3068\u3046\u3054\u3056\u3044\u307e\u3059\uff01\u300d\u3068\u3044\u3046\u30d0\u30fc\u30b9\u30c7\u30fc\u30e1\u30fc\u30eb\u306a\u3069\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<br \/>\n<strong><\/strong><\/p>\n<p>\u9ad8\u6a5f\u80fd\u306aMA\u30c4\u30fc\u30eb\u306b\u306f\u305f\u3044\u3066\u3044\u30c8\u30ea\u30ac\u30fc\u30e1\u30fc\u30eb\u307e\u3067\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u8cbb\u7528\u304c\u9ad8\u984d\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u6c17\u3092\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/marketing\/matool-recommendation\" target=\"_blank\" rel=\"noopener\">MA\u30c4\u30fc\u30eb\u304a\u3059\u3059\u3081\u6bd4\u8f037\u9078\uff01\u9078\u3073\u65b9\u3084\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac\u3057\u307e\u3059<\/a><\/p>\n<h3><strong>\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb (Welcome Email)<\/strong><\/h3>\n<p>\u65b0\u898f\u8cfc\u8aad\u8005\u3084\u9867\u5ba2\u306b\u6700\u521d\u306b\u9001\u4fe1\u3055\u308c\u308b\u6328\u62f6\u30e1\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002\u30b5\u30f3\u30af\u30b9\u30e1\u30fc\u30eb\u3001\u30b5\u30f3\u30ad\u30e5\u30fc\u30e1\u30fc\u30eb\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u521d\u671f\u63a5\u89e6\u3092\u597d\u5370\u8c61\u3067\u7d42\u308f\u3089\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7bc9\u304f\u76ee\u7684\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><strong><\/strong><strong>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb (Follow-Up Email)<\/strong><\/h3>\n<p>\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u5f8c\u306b\u9001\u4fe1\u3055\u308c\u308b\u30e1\u30fc\u30eb\u3067\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u3092\u4fc3\u9032\u3059\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>\u8cfc\u5165\u5f8c\u306e\u30b5\u30f3\u30af\u30b9\u30e1\u30fc\u30eb\u3084\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u4f9d\u983c\u30e1\u30fc\u30eb\u306a\u3069\u304c\u4ee3\u8868\u7684\u3067\u3059\u3002<br \/>\n<strong><\/strong><\/p>\n<h3><strong>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb (Remarketing Email)<\/strong><\/h3>\n<p>\u904e\u53bb\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u3042\u3063\u305f\u304c\u3001\u73fe\u5728\u306f\u96e2\u308c\u3066\u3044\u308b\u53d7\u4fe1\u8005\u3092\u518d\u3073\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u300c\u6700\u8fd1\u304a\u4f1a\u3044\u3057\u3066\u3044\u307e\u305b\u3093\u306d\u3002\u7279\u5225\u30af\u30fc\u30dd\u30f3\u3092\u5dee\u3057\u4e0a\u3052\u307e\u3059\uff01\u300d\u306a\u3069\u3001\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u9650\u3063\u3066\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u9ad8\u3044\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb (Retention Email)<\/strong><\/h3>\n<p>\u73fe\u5728\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u3001\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u30e1\u30fc\u30eb\u3002\u9867\u5ba2\u306e\u96e2\u8131\u3092\u9632\u304e\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u304c\u4f11\u7720\u9867\u5ba2\u306e\u5fa9\u6d3b\u304c\u76ee\u7684\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u3053\u3061\u3089\u306f\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u306e\u7dad\u6301\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n<p>\u300c\u6b21\u56de\u8cfc\u5165\u306710%\u30aa\u30d5\uff01\u5e38\u9023\u306e\u304a\u5ba2\u69d8\u3078\u611f\u8b1d\u3092\u8fbc\u3081\u3066\u300d\u306a\u3069\u3001\u5b9a\u671f\u7684\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3084\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u3064\u306a\u304e\u6b62\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30fb\u904b\u7528\u7ba1\u7406\u95a2\u9023\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/h2>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u9650\u3089\u305a\u3001\u4f01\u696d\u3068\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u304f\u4e0a\u3067\u306f\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u5b88\u3089\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u306b\u95a2\u4fc2\u306e\u3042\u308b\u7528\u8a9e\u3092\u96c6\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u65e5\u672c\u56fd\u5185\u3067\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u5834\u5408\u3001\u300c\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u300d\u306b\u5f93\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u66f8\u3044\u3066\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u8aad\u3093\u3067\u307f\u3066\u4e0b\u3055\u3044\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/mailmagazine\/mail-law\">\u300c\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u300d\u3068\u306f\uff1f\u9055\u6cd5\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\uff01<\/a><\/span><\/p>\n\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/mailmagazine\/mail-law\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/01\/mail-law1.jpg\" alt=\"\u300c\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u300d\u3068\u306f\uff1f\u9055\u6cd5\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\uff01\" width=\"90\" height=\"60\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u300c\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u300d\u3068\u306f\uff1f\u9055\u6cd5\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\uff01<\/div>\n    <div class=\"blogcard_excerpt\">\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u300c\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u306e\u9069\u6b63\u5316\u7b49\u306b\u95a2\u3059\u308b\u6cd5\u5f8b (\u4ee5\u4e0b\u3001\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5) \u300d\u306f\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div>\n<h3><strong>\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3 (Double Opt-In)<\/strong><\/h3>\n<p>\u8cfc\u8aad\u8005\u304c\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u306b\u767b\u9332\u3059\u308b\u969b\u306b\u3001\u78ba\u8a8d\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u305d\u306e\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u3067\u767b\u9332\u3092\u78ba\u5b9a\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u65b9\u6cd5\u306f\u3001\u30ea\u30b9\u30c8\u306b\u767b\u9332\u3055\u308c\u308b\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u304c\u6709\u52b9\u3067\u3001\u53d7\u4fe1\u8005\u304c\u5b9f\u969b\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u4fdd\u3059\u308b\u76ee\u7684\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30b9\u30d1\u30e0\u3084\u8aa4\u767b\u9332\u306e\u30ea\u30b9\u30af\u3092\u5927\u5e45\u306b\u8efd\u6e1b\u3067\u304d\u3001\u30ea\u30b9\u30c8\u306e\u8cea\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u767b\u9332\u624b\u9806\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u9014\u4e2d\u3067\u96e2\u8131\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u30b7\u30f3\u30b0\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3 (Single Opt-In)<\/strong><\/h3>\n<p>\u8cfc\u8aad\u8005\u304c\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u306b\u60c5\u5831\u3092\u5165\u529b\u3057\u3001\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u6642\u70b9\u3067\u5373\u5ea7\u306b\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u767b\u9332\u306e\u624b\u9593\u304c\u5c11\u306a\u304f\u3001\u591a\u304f\u306e\u8cfc\u8aad\u8005\u3092\u8fc5\u901f\u306b\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u7121\u52b9\u306a\u30a2\u30c9\u30ec\u30b9\u3084\u30b9\u30d1\u30e0\u767b\u9332\u304c\u5165\u308a\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u30ea\u30b9\u30c8\u306e\u54c1\u8cea\u7ba1\u7406\u304c\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002\u5730\u57df\u306b\u3088\u3063\u3066\u306f\u6cd5\u7684\u30ea\u30b9\u30af\u3082\u4f34\u3046\u305f\u3081\u3001\u904b\u7528\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3><strong>\u30ea\u30b9\u30c8\u7ba1\u7406 (List Management)<\/strong><\/h3>\n<p>\u8cfc\u8aad\u8005\u30ea\u30b9\u30c8\u3092\u9069\u5207\u306b\u904b\u7528\u3057\u3001\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u65b0\u898f\u767b\u9332\u8005\u306e\u8ffd\u52a0\u3084\u914d\u4fe1\u505c\u6b62\u5e0c\u671b\u8005\u306e\u524a\u9664\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u7279\u5b9a\u306e\u57fa\u6e96\u3067\u30ea\u30b9\u30c8\u3092\u5206\u5272\uff09\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30ea\u30b9\u30c8\u7ba1\u7406\u306e\u826f\u3057\u60aa\u3057\u306f\u3001\u914d\u4fe1\u6210\u529f\u7387\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u30ea\u30b9\u30c8\u66f4\u65b0\u3068\u8cfc\u8aad\u8005\u30c7\u30fc\u30bf\u306e\u6574\u7406\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><strong>\u30ea\u30b9\u30c8\u30af\u30ea\u30fc\u30cb\u30f3\u30b0 (List Cleaning)<\/strong><\/h3>\n<p>\u7121\u52b9\u306a\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4f4e\u3044\u8cfc\u8aad\u8005\u3092\u30ea\u30b9\u30c8\u304b\u3089\u9664\u5916\u3059\u308b\u4f5c\u696d\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u914d\u4fe1\u6210\u529f\u7387\u304c\u5411\u4e0a\u3057\u3001\u30b9\u30d1\u30e0\u5831\u544a\u306e\u30ea\u30b9\u30af\u3082\u4f4e\u6e1b\u3057\u307e\u3059\u3002\u7279\u306b\u76f4\u5e30\u7387\uff08Bounce Rate\uff09\u304c\u9ad8\u3044\u5834\u5408\u306f\u65e9\u6025\u306b\u30ea\u30b9\u30c8\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30ea\u30b9\u30c8\u306e\u8cea\u3092\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8 (Blacklist)<\/strong><\/h3>\n<p>\u30b9\u30d1\u30e0\u3084\u4e0d\u6b63\u884c\u70ba\u3092\u884c\u3063\u305f\u9001\u4fe1\u8005\u3084\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u304c\u767b\u9332\u3055\u308c\u308b\u30ea\u30b9\u30c8\u3067\u3059\u3002\u4e00\u5ea6\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u8f09\u308b\u3068\u3001\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306e\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a9\u30eb\u30c0\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u308b\u304b\u3001\u305d\u3082\u305d\u3082\u5c4a\u304b\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u5165\u308a\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30ea\u30b9\u30c8\u7ba1\u7406\u3084\u914d\u4fe1\u5185\u5bb9\u306e\u6700\u9069\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3><strong>\u30db\u30ef\u30a4\u30c8\u30ea\u30b9\u30c8 (Whitelist)<\/strong><\/h3>\n<p>\u4fe1\u983c\u3067\u304d\u308b\u9001\u4fe1\u8005\u3084\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u767b\u9332\u3059\u308b\u30ea\u30b9\u30c8\u3067\u3001\u53d7\u4fe1\u8005\u304c\u300c\u3053\u306e\u9001\u4fe1\u8005\u304b\u3089\u306e\u30e1\u30fc\u30eb\u306f\u8ff7\u60d1\u30e1\u30fc\u30eb\u6271\u3044\u3057\u306a\u3044\u3067\u307b\u3057\u3044\u300d\u3068\u6307\u5b9a\u3057\u307e\u3059\u3002\u4f01\u696d\u5074\u306f\u53d7\u4fe1\u8005\u306b\u30db\u30ef\u30a4\u30c8\u30ea\u30b9\u30c8\u306b\u52a0\u3048\u308b\u3088\u3046\u4fc3\u3059\u3053\u3068\u3067\u3001\u914d\u4fe1\u6210\u529f\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u30fc (Spam Filter)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u304c\u30b9\u30d1\u30e0\uff08\u8ff7\u60d1\u30e1\u30fc\u30eb\uff09\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u3001\u81ea\u52d5\u3067\u632f\u308a\u5206\u3051\u308b\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u4ef6\u540d\u3001\u9001\u4fe1\u8005\u60c5\u5831\u3001\u30e1\u30fc\u30eb\u672c\u6587\u306e\u5185\u5bb9\u3001\u30ea\u30f3\u30af\u306e\u8cea\u306a\u3069\u591a\u304f\u306e\u8981\u7d20\u304c\u8a55\u4fa1\u57fa\u6e96\u306b\u306a\u308a\u307e\u3059\u3002\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u9001\u4fe1\u5143\u30a2\u30c9\u30ec\u30b9\u3092\u4f7f\u7528\u3057\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3><strong>IP\u30a6\u30a9\u30fc\u30df\u30f3\u30b0 (IP Warming)<\/strong><\/h3>\n<p>\u65b0\u3057\u3044\u9001\u4fe1\u5143IP\u30a2\u30c9\u30ec\u30b9\u304b\u3089\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u969b\u3001\u5c11\u91cf\u306e\u30e1\u30fc\u30eb\u304b\u3089\u914d\u4fe1\u3092\u59cb\u3081\u3001\u5f90\u3005\u306b\u9001\u4fe1\u91cf\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306b\u3088\u308a\u3001\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306b\u5bfe\u3057\u3066IP\u306e\u4fe1\u983c\u6027\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u7a81\u7136\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3068\u30b9\u30d1\u30e0\u6271\u3044\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u6bb5\u968e\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><strong>CRM\u9023\u643a (CRM Integration)<\/strong><\/h3>\n<p>CRM\u3068\u306fCustomer Relationship Management\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u7528\u8a9e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u30b7\u30b9\u30c6\u30e0\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u500b\u5225\u306e\u30e1\u30fc\u30eb\u5185\u5bb9\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong> \u30c7\u30ea\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3 (Deliverability)<\/strong><\/h3>\n<p>\u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306e\u53d7\u4fe1\u30c8\u30ec\u30a4\u306b\u5c4a\u304f\u80fd\u529b\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u914d\u4fe1\u6210\u529f\u7387\u3084\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u56de\u907f\u7387\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u30c7\u30ea\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u30ea\u30b9\u30c8\u306e\u54c1\u8cea\u7ba1\u7406\u3001\u4fe1\u983c\u3067\u304d\u308bIP\u30a2\u30c9\u30ec\u30b9\u306e\u4f7f\u7528\u3001\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u30fc\u5bfe\u7b56\u306a\u3069\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4f7f\u7528\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u306e\u30b5\u30fc\u30d0\u30fc\u304c\u4fe1\u983c\u6027\u306e\u4f4e\u3044\u3082\u306e\u3060\u3068\u3001\u3044\u304b\u306b\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3084\u30ea\u30b9\u30c8\u3092\u7cbe\u67fb\u3057\u3066\u3082\u30c7\u30ea\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u306f\u5411\u4e0a\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u73fe\u72b6\u5230\u9054\u7387\u306e\u4f4e\u3044\u30b5\u30fc\u30d0\u30fc\u3092\u5229\u7528\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u4eba\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u4e57\u308a\u63db\u3048\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/mail-delivery\/select20\" target=\"_blank\" rel=\"noopener\">\u3010\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\u3011\u5c02\u9580\u5bb6\u304c\u56f3\u89e3\u3068\u30e9\u30f3\u30ad\u30f3\u30b0\u5f62\u5f0f\u3067\u89e3\u8aac<\/a><\/p>\n\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/mail-delivery\/select20\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/04\/20221202_select20_\u30a2\u30fc\u30c8\u30db\u3099\u30fc\u30c8\u3099-1.png\" alt=\"\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\u30102026\u5e74\u6700\u65b0\u3011\u5931\u6557\u3057\u306a\u3044\u9078\u3073\u65b93\u3064\u306e\u7d76\u5bfe\u6761\u4ef6\" width=\"90\" height=\"47\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\u30102026\u5e74\u6700\u65b0\u3011\u5931\u6557\u3057\u306a\u3044\u9078\u3073\u65b93\u3064\u306e\u7d76\u5bfe\u6761\u4ef6<\/div>\n    <div class=\"blogcard_excerpt\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u6570\u3042\u308b\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u4e2d\u304b\u3089\u3001\u304a\u3059\u3059\u3081\u306e20\u30b5\u30fc\u30d3\u30b9\u3092\u53b3\u9078\u3057\u3001\u6a5f\u80fd\u3084\u4fa1\u683c\u306e\u9055\u3044\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u304a\u3059\u3059\u3081\u306e5\u88fd\u54c1\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div>\n<h2>\u7279\u6b8a\u7528\u9014\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u95a2\u9023\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/h2>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u304b\u304b\u308f\u308b\u7528\u8a9e\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4ee5\u5916\u306b\u3082\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u3082\u591a\u304f\u51fa\u3066\u304d\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5404\u7528\u8a9e\u306e\u5b9a\u7fa9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u914d\u4fe1\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u304c\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306a\u306e\u304b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306a\u306e\u304b\u3001\u3057\u3063\u304b\u308a\u3068\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u914d\u4fe1\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 (Campaign)<\/strong><\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f\u3001\u7279\u5b9a\u306e\u76ee\u7684\u3092\u6301\u3063\u305f\u4e00\u9023\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u6307\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u65b0\u88fd\u54c1\u306e\u767a\u8868\u3001\u30bb\u30fc\u30eb\u306e\u544a\u77e5\u3001\u5b63\u7bc0\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u304c\u3053\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u901a\u5e38\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5411\u3051\u3066\u8a2d\u8a08\u3055\u308c\u3001\u8907\u6570\u306e\u30e1\u30fc\u30eb\u304c\u6bb5\u968e\u7684\u306b\u9001\u4fe1\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4e8b\u524d\u306e\u8a08\u753b\u3068\u52b9\u679c\u6e2c\u5b9a\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc (Newsletter)<\/strong><\/h3>\n<p>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306f\u3001\u8cfc\u8aad\u8005\u306b\u5b9a\u671f\u7684\u306b\u9001\u4fe1\u3055\u308c\u308b\u60c5\u5831\u63d0\u4f9b\u578b\u306e\u30e1\u30fc\u30eb\u3067\u3059\u3002\u4e3b\u306b\u3001\u4f1a\u793e\u306e\u30cb\u30e5\u30fc\u30b9\u3001\u65b0\u5546\u54c1\u60c5\u5831\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u696d\u754c\u30c8\u30d4\u30c3\u30af\u30b9\u306a\u3069\u3092\u542b\u3080\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u76ee\u7684\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u8cfc\u8aad\u8005\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3059\u3002\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3067\u9001\u308b\u3053\u3068\u3067\u3001\u8cfc\u8aad\u8005\u306e\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb (Promotional Email)<\/strong><\/h3>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5ba3\u4f1d\u3059\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\uff08\u30e1\u30eb\u30de\u30ac\uff09\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u306e\u591a\u304f\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30fc\u30eb\u60c5\u5831\u3084\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3001\u65b0\u5546\u54c1\u306e\u304a\u77e5\u3089\u305b\u306a\u3069\u3092\u4e2d\u5fc3\u306b\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002\u30e1\u30fc\u30eb\u5185\u3067\u660e\u78ba\u306aCTA\u3092\u63d0\u793a\u3057\u3001\u8cfc\u8aad\u8005\u304c\u8cfc\u5165\u3084\u767b\u9332\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u3053\u3059\u3088\u3046\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<h3><strong>\u30a2\u30f3\u30b1\u30fc\u30c8\u30e1\u30fc\u30eb (Survey Email)<\/strong><\/h3>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u30e1\u30fc\u30eb\u306f\u3001\u8cfc\u8aad\u8005\u304b\u3089\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u305f\u3081\u306b\u9001\u4fe1\u3055\u308c\u308b\u30e1\u30fc\u30eb\u3067\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3084\u88fd\u54c1\u6539\u5584\u306e\u305f\u3081\u306e\u610f\u898b\u53ce\u96c6\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u77ed\u304f\u7c21\u6f54\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u56de\u7b54\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\uff08\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u306a\u3069\uff09\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u56de\u7b54\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb (Activation Email)<\/strong><\/h3>\n<p>\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u767b\u9332\u3057\u305f\u3070\u304b\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u521d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u305f\u3081\u306e\u30e1\u30fc\u30eb\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4f1a\u54e1\u767b\u9332\u3092\u5b8c\u4e86\u3059\u308b\u30ea\u30f3\u30af\u306e\u9001\u4fe1\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u8a2d\u5b9a\u6848\u5185\u3001\u6700\u521d\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u30af\u30fc\u30dd\u30f3\u63d0\u4f9b\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306f\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u7a4d\u6975\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u304d\u3063\u304b\u3051\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><strong>\u30ea\u30ab\u30d0\u30ea\u30fc\u30e1\u30fc\u30eb (Recovery Email)<\/strong><\/h3>\n<p>\u30ea\u30ab\u30d0\u30ea\u30fc\u30e1\u30fc\u30eb\u306f\u3001\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b8c\u4e86\u3057\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u518d\u5ea6\u50cd\u304d\u304b\u3051\u308b\u30e1\u30fc\u30eb\u3067\u3059\u3002\u4ee3\u8868\u4f8b\u3068\u3057\u3066\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u30e1\u30fc\u30eb\uff08\u8cb7\u3044\u7269\u30ab\u30b4\u306b\u5546\u54c1\u3092\u5165\u308c\u305f\u304c\u8cfc\u5165\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8cfc\u5165\u3084\u767b\u9332\u306a\u3069\u306e\u884c\u52d5\u3092\u518d\u3073\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u30e1\u30fc\u30eb (Direct Response Email)<\/strong><\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u30e1\u30fc\u30eb\u306f\u3001\u8cfc\u8aad\u8005\u306b\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30e1\u30fc\u30eb\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u3053\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300d\u3084\u300c\u3053\u3061\u3089\u304b\u3089\u767b\u9332\u3057\u3066\u304f\u3060\u3055\u3044\u300d\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u975e\u5e38\u306b\u660e\u78ba\u306a\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u542b\u307f\u3001\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u5f97\u308b\u3053\u3068\u306b\u7279\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><strong>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb (Retention Email)<\/strong><\/h3>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u30af\u30fc\u30dd\u30f3\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u304a\u77e5\u3089\u305b\u3001\u5f79\u7acb\u3064\u60c5\u5831\u306e\u63d0\u4f9b\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306f\u3001\u9867\u5ba2\u96e2\u308c\u3092\u9632\u304e\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3><strong>\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb (Activation Email)<\/strong><\/h3>\n<p>\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u767b\u9332\u3084\u521d\u56de\u5229\u7528\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30e1\u30fc\u30eb\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u671f\u5f85\u3057\u305f\u4fa1\u5024\u3092\u65e9\u671f\u306b\u5b9f\u611f\u3067\u304d\u308b\u3088\u3046\u306a\u5185\u5bb9\uff08\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9\u3001\u53c2\u8003\u4e8b\u4f8b\u3001\u9650\u5b9a\u7279\u5178\u306a\u3069\uff09\u3092\u542b\u3080\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u521d\u671f\u6bb5\u968e\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u96e2\u8131\u3092\u9632\u304e\u307e\u3059\u3002<\/p>\n<h3><strong>\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u30e1\u30fc\u30eb (Direct Response Email)<\/strong><\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u30e1\u30fc\u30eb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7279\u5b9a\u306e\u884c\u52d5\u3092\u5373\u6642\u306b\u4fc3\u3059\u30e1\u30fc\u30eb\u3067\u3001\u5546\u54c1\u8cfc\u5165\u3084\u767b\u9332\u3001\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u76f4\u63a5\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u30b4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u30e1\u30fc\u30eb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3001\u52b9\u679c\u7684\u306aCTA\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u77ed\u671f\u7684\u306a\u6210\u679c\u3092\u5f97\u305f\u3044\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h2>\u6280\u8853\u30fb\u30a4\u30f3\u30d5\u30e9\u95a2\u9023\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u6280\u8853\u8005\u5411\u3051\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>SMTP (Simple Mail Transfer Protocol)<\/strong><\/h3>\n<p>SMTP\u306f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u969b\u306b\u4f7f\u7528\u3055\u308c\u308b\u901a\u4fe1\u30d7\u30ed\u30c8\u30b3\u30eb\uff08\u4ed5\u7d44\u307f\uff09\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u8005\u306e\u30b5\u30fc\u30d0\u30fc\u304b\u3089\u53d7\u4fe1\u8005\u306e\u30b5\u30fc\u30d0\u30fc\u3078\u8ee2\u9001\u3059\u308b\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n<p>\u521d\u5fc3\u8005\u5411\u3051\u306b\u3059\u3054\u304f\u7c21\u5358\u306a\u8aac\u660e\u3092\u3059\u308b\u3068\u3001SMTP\u30b5\u30fc\u30d0\u30fc\u306f\u9ad8\u901f\u3001\u5927\u91cf\u914d\u4fe1\u306b\u7279\u5316\u3057\u305f\u30e1\u30fc\u30eb\u51e6\u7406\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">SMTP\u306e\u4ed5\u7d44\u307f<\/span>\n<ul>\n<li>\u30e1\u30fc\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\uff08\u4f8b: Gmail\u3001Outlook\uff09\u3067\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001SMTP\u30b5\u30fc\u30d0\u30fc\u304c\u305d\u306e\u5185\u5bb9\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002<\/li>\n<li>SMTP\u30b5\u30fc\u30d0\u30fc\u306f\u3001\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d0\u30fc\uff08Gmail\u3084Outlook\u306a\u3069\uff09\u306b\u30e1\u30fc\u30eb\u3092\u8ee2\u9001\u3057\u307e\u3059\u3002<\/li>\n<li>\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304cPOP3\u3084IMAP\u3092\u4f7f\u3063\u3066\u305d\u306e\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<div class=\"box01\"><span class=\"box-title\">SMTP\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>SMTP\u306f\u4e3b\u306b\u300c\u9001\u4fe1\u5c02\u7528\u300d\u3067\u3001\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u306b\u306f\u4f7f\u308f\u308c\u307e\u305b\u3093\u3002<\/li>\n<li>\u591a\u304f\u306e\u4f01\u696d\u3067\u306f\u5c02\u7528\u306eSMTP\u30b5\u30fc\u30d0\u30fc\u3092\u8a2d\u5b9a\u3057\u3001\u30b9\u30d1\u30e0\u5bfe\u7b56\u3084\u30e1\u30fc\u30eb\u914d\u4fe1\u6210\u529f\u7387\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>SMTP\u30b5\u30fc\u30d0\u30fc\u306e\u8a2d\u5b9a\u304c\u9069\u5207\u3067\u306a\u3044\u3068\u3001\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306e\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a9\u30eb\u30c0\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<p>SMTP\u306f\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\uff08\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u884c\u3046\u969b\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u305f\u3060\u3057\u3001SMTP\u306f\u958b\u767a\u8005\u30fb\u6280\u8853\u8005\u5411\u3051\u306e\u30b5\u30fc\u30d3\u30b9\u306a\u306e\u3067\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u3084\u958b\u767a\u306e\u77e5\u8b58\u304c\u306a\u3044\u4eba\u304c0\u304b\u3089\u5c0e\u5165\u3059\u308b\u306b\u306f\u304b\u306a\u308a\u306e\u96e3\u6613\u5ea6\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>ESP (Email Service Provider)\u2252\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0<\/strong><\/h3>\n<p>ESP\u306f\u3001\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u30fb\u914d\u4fe1\u30fb\u8ffd\u8de1\u30fb\u5206\u6790\u3092\u53ef\u80fd\u306b\u3059\u308b\u30c4\u30fc\u30eb\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u65e5\u672c\u8a9e\u3067\u306f\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u306b\u306f\u65ad\u7136\u3053\u3061\u3089\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">ESP\u306e\u6a5f\u80fd<\/span>\n<ul>\n<li>\u30e1\u30fc\u30eb\u4f5c\u6210: \u4f7f\u3044\u3084\u3059\u3044\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30c7\u30b6\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3002<\/li>\n<li>\u914d\u4fe1\u7ba1\u7406: \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30ea\u30f3\u30b0\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u6a5f\u80fd\u3092\u6301\u3064\u3002<\/li>\n<li>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u5206\u6790: \u30aa\u30fc\u30d7\u30f3\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3002<\/li>\n<li>\u30ea\u30b9\u30c8\u7ba1\u7406: \u8cfc\u8aad\u8005\u30ea\u30b9\u30c8\u306e\u30a4\u30f3\u30dd\u30fc\u30c8\u3001\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3001\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u6a5f\u80fd\u3092\u642d\u8f09\u3002<\/li>\n<li>\u30b9\u30d1\u30e0\u5bfe\u7b56: \u4fe1\u983c\u3067\u304d\u308b\u914d\u4fe1\u30a4\u30f3\u30d5\u30e9\u3068IP\u30a2\u30c9\u30ec\u30b9\u3067\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u56de\u907f\u3092\u30b5\u30dd\u30fc\u30c8\u3002<\/li>\n<\/ul>\n<\/div>\n<div class=\"box01\"><span class=\"box-title\">ESP\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\n<ul>\n<li>ESP\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6280\u8853\u7684\u306a\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li>SMTP\u306e\u6a5f\u80fd\u3082ESP\u306e\u4e00\u90e8\u3068\u3057\u3066\u63d0\u4f9b\u3055\u308c\u3001\u914d\u4fe1\u6210\u529f\u7387\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5c02\u7528\u306e\u914d\u4fe1\u30a4\u30f3\u30d5\u30e9\u304c\u6574\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u9ad8\u5ea6\u306a\u6a5f\u80fd\uff08\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3001A\/B\u30c6\u30b9\u30c8\u3001\u81ea\u52d5\u5316\u306a\u3069\uff09\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/div>\n<p>ESP\u306f\u5c0f\u898f\u6a21\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u914d\u4fe1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7ba1\u7406\u306b\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u5927\u898f\u6a21\u4f01\u696d\u3067\u306f\u3001CRM\u30b7\u30b9\u30c6\u30e0\u3084e\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u7d71\u5408\u3057\u3001\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u308b\u4f1a\u793e\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>SMTP\u3068ESP\u306e\u9055\u3044<\/strong><\/h3>\n<p><strong>SMTP<\/strong>\u306f\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u305f\u3081\u306e\u6280\u8853\u7684\u306a\u30d7\u30ed\u30c8\u30b3\u30eb\u3067\u3042\u308a\u3001ESP\u306f\u305d\u306e\u30d7\u30ed\u30c8\u30b3\u30eb\u3092\u6d3b\u7528\u3057\u3066\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u652f\u63f4\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>SMTP\u306f\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u300c\u57fa\u76e4\u300d\u3001ESP\u306f\u300c\u914d\u4fe1\u306e\u904b\u7528\u30fb\u7ba1\u7406\u30c4\u30fc\u30eb\u300d\u3068\u8003\u3048\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u52b9\u7387\u7684\u306b\u7ba1\u7406\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u59cb\u3081\u308b\u306a\u3089\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\uff08ESP\uff09\u306e\u5c0e\u5165\u304c\u5fc5\u9808<\/h2>\n<p><span style=\"font-weight: 400;\">\u5927\u898f\u6a21\u306a\u30e1\u30fc\u30eb\u9001\u4fe1\u3092\u884c\u3046\u969b\u306f\u300c\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u300d\u306e\u5229\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u30b9\u30d1\u30e0\u30d5\u30a3\u30eb\u30bf\u5bfe\u7b56\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u30c9\u30e1\u30a4\u30f3\u8a8d\u8a3c\u306a\u3069\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u7279\u5316\u3057\u305f\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4fe1\u983c\u5ea6\u306e\u9ad8\u3044IP\u30a2\u30c9\u30ec\u30b9\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u591a\u304f\u3001\u901a\u5e38\u306e\u30e1\u30fc\u30e9\u30fc\u3067\u914d\u4fe1\u3092\u884c\u3046\u3088\u308a\u3082\u5230\u9054\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u7ba1\u7406\u304c\u5bb9\u6613<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u6a5f\u80fd\u304c\u3064\u3044\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u9001\u4fe1\u5148\u3092\u5bb9\u6613\u306b\u8abf\u6574\u3067\u304d\u307e\u3059\u3002Gmail\u306a\u3069\u306e\u30e1\u30fc\u30e9\u30fc\u3067\u3082\u53ef\u80fd\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u8aa4\u9001\u4fe1\u7b49\u306e\u30ea\u30b9\u30af\u304c\u3042\u308b\u306e\u3067\u3001\u3042\u307e\u308a\u304a\u3059\u3059\u3081\u306e\u3084\u308a\u65b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3><strong>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4e0a\u306e\u30ea\u30b9\u30af\u3092\u6291\u3048\u3089\u308c\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u8aa4\u9001\u4fe1\u3084CC\/BCC\u9593\u9055\u3044\u3068\u3044\u3063\u305f\u4eba\u7684\u30a8\u30e9\u30fc\u304b\u3089\u751f\u3058\u308b\u60c5\u5831\u6f0f\u6d29\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af\u3082\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u4e00\u5ea6\u306b\u52b9\u7387\u7684\u306b\u9001\u4fe1\u3067\u304d\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u5927\u91cf\u9001\u4fe1\u306b\u9069\u3057\u305f\u30b5\u30fc\u30d0\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u4e00\u5ea6\u306b\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u3001\u9001\u4fe1\u901a\u6570\u3084\u30a2\u30c9\u30ec\u30b9\u6570\u306b\u5fdc\u3058\u3066\u6599\u91d1\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u4f4e\u4fa1\u683c\u3067\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b<\/span><a href=\"https:\/\/blastmail.jp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u30a2\u30c9\u30ec\u30b9\u6570\u306b\u5fdc\u3058\u305f\u6599\u91d1\u30d7\u30e9\u30f3\u306a\u306e\u3067\u3001\u914d\u4fe1\u6570\u306e\u5c11\u306a\u3044\u30e1\u30eb\u30de\u30ac\u521d\u5fc3\u8005\u306b\u3082\u304a\u5f97\u306b\u4f7f\u3048\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>\u914d\u4fe1\u306e\u5206\u6790\u304c\u3067\u304d\u308b<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u5230\u9054\u7387\u3084\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3068\u3044\u3063\u305f\u6307\u6a19\u306e\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u30e1\u30eb\u30de\u30ac\u3092\u9001\u308a\u305f\u3044\u5834\u5408\u3001\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u5fc5\u9808\u3067\u3059\u3002\u901a\u5e38\u306e\u30e1\u30fc\u30e9\u30fc\u3092\u4f7f\u3063\u305f\u4e00\u6589\u9001\u4fe1\u3067\u306f\u3069\u308c\u3060\u3051\u5c4a\u3044\u305f\u304b\u3001\u4f55\u4eba\u304c\u958b\u5c01\u3057\u305f\u304b\u3001\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u304c\u5168\u304f\u53d6\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u3092\u9001\u308a\u305f\u3044\u4eba\u306b\u306f\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u5229\u7528\u3092\u5f37\u304f\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/mail-delivery\/select20\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\uff01\u5c02\u9580\u5bb6\u304c\u56f3\u89e3\u3068\u30e9\u30f3\u30ad\u30f3\u30b0\u5f62\u5f0f\u3067\u89e3\u8aac<\/a><\/p>\n<p><span>\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/mail-delivery\/select20\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/04\/20221202_select20_\u30a2\u30fc\u30c8\u30db\u3099\u30fc\u30c8\u3099-1.png\" alt=\"\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\u30102026\u5e74\u6700\u65b0\u3011\u5931\u6557\u3057\u306a\u3044\u9078\u3073\u65b93\u3064\u306e\u7d76\u5bfe\u6761\u4ef6\" width=\"90\" height=\"47\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u304a\u3059\u3059\u3081\u6bd4\u8f0320\u9078\u30102026\u5e74\u6700\u65b0\u3011\u5931\u6557\u3057\u306a\u3044\u9078\u3073\u65b93\u3064\u306e\u7d76\u5bfe\u6761\u4ef6<\/div>\n    <div class=\"blogcard_excerpt\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u6570\u3042\u308b\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u4e2d\u304b\u3089\u3001\u304a\u3059\u3059\u3081\u306e20\u30b5\u30fc\u30d3\u30b9\u3092\u53b3\u9078\u3057\u3001\u6a5f\u80fd\u3084\u4fa1\u683c\u306e\u9055\u3044\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u304a\u3059\u3059\u3081\u306e5\u88fd\u54c1\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div><\/span><\/p>\n<h2><strong>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u3073\u65b9<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u591a\u69d8\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u3042\u308b\u306e\u3067\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u914d\u4fe1\u5148\u306e\u5b89\u5168\u6027\u3068\u5230\u9054\u7387<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u5230\u9054\u7387\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002SPF\uff08Sender Policy Framework\uff09\u3084DKIM\uff08DomainKeys Identified Mail\uff09\u3068\u3044\u3063\u305f\u3001\u30e1\u30fc\u30eb\u306e\u6b63\u5f53\u6027\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306e\u8a8d\u8a3c\u30d7\u30ed\u30c8\u30b3\u30eb\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u30e1\u30fc\u30eb\u304c\u30b9\u30d1\u30e0\u6271\u3044\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306bGmail\u306f\u9001\u4fe1\u8005\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3082\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u3053\u308c\u3089\u306e\u5bfe\u7b56\u304c\u306a\u3055\u308c\u3066\u3044\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u306e\u306f\u5fc5\u9808\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u95a2\u9023\u8a18\u4e8b\uff1a<\/span><a href=\"https:\/\/blastmail.jp\/blog\/spam\/gmail-guideline-202402\"><span style=\"font-weight: 400;\">\u3010\u89e3\u6c7a\u7b56\u30112024\u5e742\u6708\u3088\u308aGmail\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5909\u66f4\uff011\u65e55000\u4ef6\u4ee5\u4e0a\u306e\u914d\u4fe1\u306f\u5bfe\u5fdc\u5fc5\u9808\uff01<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\n  <div class=\"blogcard\">\n  <a href=\"\/blog\/spam\/gmail-guideline-202402\">\n \u00a0 <div class=\"blogcard_thumbnail\"><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2023\/11\/DKIM-2.png\" alt=\"\u30102025\u5e7411\u6708\u66f4\u65b0\u30112024\u5e742\u6708\u3088\u308aGmail\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5909\u66f4\uff011\u65e55,000\u4ef6\u4ee5\u4e0a\u306e\u914d\u4fe1\u306f\u5bfe\u5fdc\u5fc5\u9808\uff01\" width=\"90\" height=\"47\" \/><\/div>\n   <div class=\"blogcard_content\">\n    <div class=\"blogcard_title\">\u30102025\u5e7411\u6708\u66f4\u65b0\u30112024\u5e742\u6708\u3088\u308aGmail\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u5909\u66f4\uff011\u65e55,000\u4ef6\u4ee5\u4e0a\u306e\u914d\u4fe1\u306f\u5bfe\u5fdc\u5fc5\u9808\uff01<\/div>\n    <div class=\"blogcard_excerpt\">2023\u5e7410\u6708\u3001Gmail\u306e\u30e1\u30fc\u30eb\u9001\u4fe1\u8005\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u304c\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u307e\u3057\u305f\u3002 Google\u516c\u5f0f\uff1a\u30e1\u30fc\u30eb\u9001\u4fe1\u8005\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3 \u3053\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u2026<\/div>\n   <\/div>\n   <div class=\"clear\"><\/div>\n  <\/a>\n  <\/div><\/span><\/p>\n<h3><strong>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u306e\u4e00\u6589\u9001\u4fe1\u306f\u500b\u4eba\u60c5\u5831\u3092\u6271\u3046\u975e\u5e38\u306b\u30c7\u30ea\u30b1\u30fc\u30c8\u306a\u9818\u57df\u306a\u306e\u3067\u3001\u4e07\u304c\u4e00\u306e\u969b\u306e\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u30c1\u30e3\u30c3\u30c8\u30b5\u30dd\u30fc\u30c8\u3084\u96fb\u8a71\u30b5\u30dd\u30fc\u30c8\u3068\u3044\u3063\u305f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u65e5\u672c\u8a9e\u3067\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u3042\u308b\u304b\u306f\u91cd\u8981\u306a\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><strong>\u914d\u4fe1\u898f\u6a21\u3068\u6599\u91d1\u30d7\u30e9\u30f3<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u914d\u4fe1\u898f\u6a21\u306b\u3088\u3063\u3066\u6700\u9069\u306a\u6599\u91d1\u30d7\u30e9\u30f3\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u5c11\u91cf\u306e\u30e1\u30fc\u30eb\u3067\u3042\u308c\u3070\u7121\u6599\u30d7\u30e9\u30f3\u3067\u3082\u5341\u5206\u3067\u3059\u304c\u3001\u914d\u4fe1\u30ea\u30b9\u30c8\u304c\u5897\u3048\u305f\u308a\u3001\u983b\u7e41\u306b\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u5834\u5408\u306f\u6709\u6599\u30d7\u30e9\u30f3\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u6a5f\u80fd\u306e\u5145\u5b9f\u5ea6<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306b\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u6a5f\u80fd\u3084\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u3001\u69d8\u3005\u306a\u4ed8\u52a0\u6a5f\u80fd\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u4e0d\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u3064\u3044\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u91d1\u984d\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u672c\u5f53\u306b\u81ea\u793e\u3067\u5fc5\u8981\u306a\u6a5f\u80fd\u306f\u4f55\u304b\u3092\u8003\u3048\u305f\u3046\u3048\u3067\u3001\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u30d7\u30e9\u30f3\u3092\u9078\u3076\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u4f7f\u3044\u3084\u3059\u3055<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u30e1\u30eb\u30de\u30ac\u521d\u5fc3\u8005\u306e\u5834\u5408\u3001\u3044\u304d\u306a\u308a\u9ad8\u5ea6\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u5165\u3063\u305f\u30e1\u30fc\u30eb\u30920\u304b\u3089\u4f5c\u6210\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u96e3\u6613\u5ea6\u304c\u9ad8\u3044\u3067\u3059\u3002\u307e\u305f\u3001\u7ba1\u7406\u753b\u9762\u306e\u898b\u3084\u3059\u3055\u3082\u3001\u30e1\u30eb\u30de\u30ac\u306e\u904b\u7528\u3092\u3057\u3066\u3044\u304f\u4e0a\u3067\u306f\u975e\u5e38\u306b\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084Free\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u5b9f\u969b\u306b\u4f7f\u3063\u3066\u307f\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63a2\u3059\u306e\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u306a\u3089\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb(blastmail)<\/strong><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2024\/07\/blastmail-top.jpg\" alt=\"\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\" width=\"1277\" height=\"668\" class=\"alignnone size-full wp-image-15955\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306f\u3001<\/span><strong><span style=\"color: #ff0000;\">15\u5e74\u9023\u7d9a\u3067\u9867\u5ba2\u5c0e\u5165\u30b7\u30a7\u30a21\u4f4d\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0<\/span><\/strong><span style=\"font-weight: 400;\">\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u696d\u7a2e\u3084\u5b98\u516c\u5e81\u3067\u3082\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u5b9a\u756a\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u5e83\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8ff7\u60d1\u30e1\u30fc\u30eb\u5224\u5b9a\u5bfe\u7b56\u6a5f\u80fd\u306f\u3082\u3061\u308d\u3093\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3084\u8c4a\u5bcc\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001HTML\u30e1\u30fc\u30eb\u30a8\u30c7\u30a3\u30bf\u306a\u3069\u3001\u30e1\u30eb\u30de\u30ac\u306b\u5fc5\u8981\u306a\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u306f\u3059\u3079\u3066\u63c3\u3063\u3066\u3044\u307e\u3059\u3002\u6700\u3082\u5b89\u3044\u30d7\u30e9\u30f3\u306a\u3089\u3001\u6708\u984d4,000\u5186\u3067\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001<strong>\u914d\u4fe1\u901f\u5ea6\u304c\u9ad8\u304f\u3001\u5230\u9054\u7387\u304c\u975e\u5e38\u306b\u9ad8\u3044<\/strong>\u70b9\u3082\u9b45\u529b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u3068\u308a\u3042\u3048\u305a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u305f\u3044\u300d\u300c\u305f\u304f\u3055\u3093\u6a5f\u80fd\u304c\u3042\u3063\u3066\u3082\u4f7f\u3044\u3053\u306a\u305b\u306a\u3044\u300d\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u8cbb\u7528\u3092\u843d\u3068\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u65b9\u306b\u306f\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3082\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u307e\u305a\u306f\u8a66\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"su-button-center\"><a href=\"https:\/\/blastmail.jp\/\" class=\"su-button su-button-style-flat event_bnr\" style=\"color:#FFFFFF;background-color:#c12620;border-color:#9b1f1a;border-radius:14px\" target=\"_self\" id=\"selection-blastmail\"><span style=\"color:#FFFFFF;padding:0px 34px;font-size:25px;line-height:50px;border-color:#d46863;border-radius:14px;text-shadow:none\"> \u300c\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u300d\u306e\u8a73\u7d30\u3078 &gt;<\/span><\/a><\/div><\/span><\/p>\n<h2><strong>API\u9023\u643a\u30fbSMTP\u30ea\u30ec\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3089\u30d6\u30e9\u30b9\u30c8\u30a8\u30f3\u30b8\u30f3(blastengine)<\/strong><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2020\/01\/blastengine.jpg\" alt=\"blastengine\u306e\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\" width=\"1303\" height=\"634\" class=\"alignnone size-full wp-image-16166\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30b9\u30c8\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u65e5\u672c\u56fd\u5185\u306e\u4f01\u696d\u5411\u3051\u306b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30e1\u30fc\u30eb\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001<\/span><span style=\"font-weight: 400;\">SendGrid\u540c\u69d8\u3001<span style=\"color: #ff0000;\"><strong>API\u9023\u643a\u30fbSMTP\u30ea\u30ec\u30fc\u3067\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u3092\u52b9\u7387\u7684\u304b\u3064\u78ba\u5b9f\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9<\/strong><\/span>\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u5411\u3051\u306a\u306e\u306b\u5bfe\u3057\u3066\u3001\u30d6\u30e9\u30b9\u30c8\u30a8\u30f3\u30b8\u30f3\u306f\u6280\u8853\u8005\u5411\u3051\u306b\u958b\u767a\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u306a\u306e\u3067\u3001\u3088\u308a\u8907\u96d1\u3067\u67d4\u8edf\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56fd\u5185\u4f01\u696d\u304c\u904b\u55b6\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306a\u306e\u3067\u3001\u30b5\u30dd\u30fc\u30c8\u3082\u65e5\u672c\u8a9e\u3067\u30e1\u30fc\u30eb\/\u96fb\u8a71\u306e\u5bfe\u5fdc\u304c\u53ef\u80fd\u3067\u306a\u3063\u3066\u304a\u308a\u3001SendGrid\u3068\u6bd4\u8f03\u3057\u3066\u3082\u624b\u539a\u3044\u30d5\u30a9\u30ed\u30fc\u304c\u53ef\u80fd\u3067\u3059\u3002\u6708\u984d3,000\u5186\u304b\u3089\u3068\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3082\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5165\u529b\u306e\u307f\u3067\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u304c\u53ef\u80fd\u3067\u3059\u306e\u3067\u3001\u307e\u305a\u306f\u6c17\u8efd\u306b\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/blastengine.jp\/\" class=\"su-button su-button-style-flat event_bnr\" style=\"color:#FFFFFF;background-color:#c12620;border-color:#9b1f1a;border-radius:14px\" target=\"_self\" id=\"selection-blastengine\"><span style=\"color:#FFFFFF;padding:0px 34px;font-size:25px;line-height:50px;border-color:#d46863;border-radius:14px;text-shadow:none\"> \u300c\u30d6\u30e9\u30b9\u30c8\u30a8\u30f3\u30b8\u30f3\u300d\u3092\u7121\u6599\u3067\u8a66\u3059\uff1e<\/span><\/a><\/div>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u521d\u5fc3\u8005\u306b\u306f\u899a\u3048\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u96e3\u3057\u3044\u3068\u611f\u3058\u3089\u308c\u308b\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3042\u3089\u3086\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u306a\u304b\u3067\u6570\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u975e\u5e38\u306b\u9ad8\u3044\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>BtoB\u3067\u3082BtoC\u3067\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u4e0a\u3067\u30e1\u30fc\u30eb\u3092\u3064\u304b\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u308f\u306a\u3044\u624b\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u3060\u5c0e\u5165\u3057\u3066\u3044\u306a\u3044\u4eba\u306f\u305c\u3072\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u4e0b\u3055\u3044\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3092\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3057\u3066\u304a\u3044\u3066\u3001\u56f0\u3063\u305f\u3068\u304d\u306b\u898b\u8fd4\u3059\u306e\u3082\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u3067\u3082\u4f7f\u3044\u3084\u3059\u3044\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593\u304b\u3089\u5c02\u4efb\u62c5\u5f53\u306e\u30b5\u30dd\u30fc\u30c8\u3082\u53d7\u3051\u3089\u308c\u308b\u306e\u3067\u3001\u305c\u3072\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u6700\u521d\u306e\u58c1\u306b\u306a\u308b\u306e\u304c\u300c\u7528\u8a9e\u306e\u610f\u5473\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u554f\u984c\u3067\u3059\u3002 \u300c\u65b0&#8230;<\/p>\n","protected":false},"author":17,"featured_media":16862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-16855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/16855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/comments?post=16855"}],"version-history":[{"count":22,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/16855\/revisions"}],"predecessor-version":[{"id":18406,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/16855\/revisions\/18406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/media\/16862"}],"wp:attachment":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/media?parent=16855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/categories?post=16855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/tags?post=16855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}