{"id":1436,"date":"2019-09-19T17:18:21","date_gmt":"2019-09-19T08:18:21","guid":{"rendered":"https:\/\/blastmail.jp\/blog\/?p=1436"},"modified":"2023-07-07T11:58:51","modified_gmt":"2023-07-07T02:58:51","slug":"mail_effect_ga","status":"publish","type":"post","link":"https:\/\/blastmail.jp\/blog\/mailmagazine\/mail_effect_ga","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5206\u6790\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p><img decoding=\"async\" class=\" wp-image-1452\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/Facebook1.jpg\" alt=\"\" width=\"597\" height=\"399\" \/><\/p>\n<p>\u203b\u672c\u8a18\u4e8b\u306f<strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30fb\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09<\/strong>\u3067\u5206\u6790\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u73fe\u884c\u306e<strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4(GA4)<\/strong>\u306b\u3064\u3044\u3066\u306f\u8a18\u8f09\u3057\u3066\u304a\u308a\u307e\u305b\u3093\u306e\u3067\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\u3002(2023\/07\/07 \u73fe\u5728)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><em>\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306f\u884c\u3063\u3066\u3044\u308b\u3051\u3069\u5206\u6790\u306f\u3067\u304d\u3066\u3044\u306a\u3044<\/em><\/strong><\/li>\n<li><strong><em>\u30e1\u30eb\u30de\u30ac\u5206\u6790\u306e\u6642\u9593\u304c\u7121\u3044<\/em><\/strong><\/li>\n<li><strong><em>\u7121\u6599\u306e\u914d\u4fe1\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u3067\u5206\u6790\u6a5f\u80fd\u304c\u306a\u3044<\/em><\/strong><\/li>\n<li><strong><em>\u305d\u3082\u305d\u3082\u5206\u6790\u306e\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044<\/em><\/strong><\/li>\n<\/ul>\n<p>\u3042\u306a\u305f\u3082\u3053\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u8003\u3048\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1fWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u62c5\u5f53\u8005\u306f\u4ed6\u306b\u3082\u3084\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30e1\u30eb\u30de\u30ac\u306e\u5206\u6790\u307e\u3067\u306f\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u58f0\u3092\u3088\u304f\u805e\u304d\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30e1\u30eb\u30de\u30ac\u306f\u9001\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u300d\u3001\u300c\u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u3092\u5897\u3084\u3059\u305f\u3081\u300d\u306a\u3069\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f<strong>\u5206\u6790\u3092\u884c\u3044<\/strong><strong>PDCA<\/strong><strong>\u3092\u56de\u3059<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7533\u3057\u9045\u308c\u307e\u3057\u305f\u3002\u79c1\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30ebWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u306e\u68ee\u795e\u3068\u7533\u3057\u307e\u3059\u3002\u79c1\u3082\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u62c5\u5f53\u3057\u3066\u3044\u307e\u3059\u304c\u5fc5\u305a\u52b9\u679c\u5206\u6790\u306f\u884c\u3044\u307e\u3059\u3002\u300c\u30e1\u30eb\u30de\u30ac\u3092\u8aad\u3093\u3060\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3050\u3089\u3044CV\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u300d\u3001\u300c\u30e1\u30eb\u30de\u30ac\u3092\u8aad\u3093\u3060\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u306e\u5f8c\u3069\u3093\u306a\u884c\u52d5\u3092\u3059\u308b\u306e\u304b\u300d\u306a\u3069\u3092\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u5f8c\u306b\u5fc5\u305a\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f<strong>Google<\/strong><strong>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u7c21\u5358\u306b\u30e1\u30eb\u30de\u30ac\u306e\u5206\u6790\u3092\u3059\u308b\u65b9\u6cd5<\/strong>\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002\u5b9f\u969b\u306b\u79c1\u3082\u884c\u3063\u3066\u3044\u308b\u65b9\u6cd5\u3067\u3059\u306e\u3067\u662f\u975e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e\u6210\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u52b9\u679c\u6e2c\u5b9a\u6307\u6a19\u3084\u5177\u4f53\u7684\u306a\u6539\u5584\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u8cc7\u6599\u3067\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u306e\u3067\u305c\u3072\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#8e0000;border-radius:8px;\"><div class=\"su-box-title\" style=\"background-color:#c12630;color:#FFFFFF;border-top-left-radius:6px;border-top-right-radius:6px\">\u304a\u5f79\u7acb\u3061E-book \u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8\u4e2d\uff01<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:6px;border-bottom-right-radius:6px\"><a id=\"ebook-mailmagazineeffectanalysis\" class=\"ebook_click\" href=\"https:\/\/blastmail.jp\/blog\/download\/mailmagazineeffectanalysis\" target=\"blank\" rel=\"noopener noreferrer\">&gt; \u3010E-book\u3011\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e\u6210\u679c\u3092\u9ad8\u3081\u308b\uff01\u300c\u52b9\u679c\u5206\u6790\u300d\u306b\u5f79\u7acb\u3064\uff15\u3064\u306e\u6307\u6a19<\/a><\/div><\/div>\n<p>&nbsp;<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u306f<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306fGoogle\u304c\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308bWeb\u30da\u30fc\u30b8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u3069\u306e\u30b5\u30a4\u30c8\u306e\u304b\u3089\u306e\u8a2a\u554f\u8005\u304c\u591a\u3044\u306e\u304b<\/li>\n<li>\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304c\u591a\u3044\u6642\u9593\u5e2f\u306f\u3044\u3064\u304b<\/li>\n<li>\u3069\u306e\u30da\u30fc\u30b8\u304c1\u756a\u30a2\u30af\u30bb\u30b9\u6570\u304c\u591a\u3044\u304b\u3000\u306a\u3069\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u306e\u826f\u3044\u70b9\u3084\u6539\u5584\u70b9\u306a\u3069\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306b\u3082\u300c\u30af\u30ea\u30c3\u30af\u6e2c\u5b9a\u300d\u6a5f\u80fd\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u304d\u306f\u5206\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u306f\u3001\u30ea\u30f3\u30af\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3046\u3044\u3063\u305f\u884c\u52d5\u3092\u3057\u305f\u304b\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u304b\uff09\u306a\u3069\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u77e5\u308b\u305f\u3081\u306b\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9(\u305d\u306e\u4ed6\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3082\u53ef)\u3068\u306e\u9023\u643a\u306f\u5fc5\u9808\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30e1\u30eb\u30de\u30ac\u306e\u30ea\u30f3\u30af\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b<\/h2>\n<h3>\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f<\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u5909\u6570\u306e\u3053\u3068\u3067\u3059\u3002URL\u306b\u304f\u3063\u3064\u3051\u3066\u4f7f\u7528\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u4efb\u610f\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306fURL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4ed8\u4e0e\u304c\u5fc5\u9808\u3067\u3059\u3002\u3053\u308c\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u300e\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u300f\u306e\u30e6\u30fc\u30b6\u30fc\u3060\u3068\u5224\u5225\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30d1\u30e9\u30e1\u30fc\u30bf\u751f\u6210\u30c4\u30fc\u30eb<\/h3>\n<p>\u305d\u308c\u3067\u306f\u5b9f\u969b\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u3063\u3066\u307f\u307e\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u4f7f\u7528\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u95a2\u3057\u3066\u306f\u5c02\u7528\u306e\u30c4\u30fc\u30eb\u304c\u3042\u308b\u306e\u3067\u3001\u305d\u3061\u3089\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<\/p>\n<p><a id=\"text_1\" class=\"event_bnr\" href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a><\/p>\n<p>\u5b9f\u969b\u306b\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u4f5c\u3063\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f5c\u3063\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1440 size-full\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/GA\u52b9\u679c\u6e2c\u5b9a1.jpg\" alt=\"\u30d1\u30e9\u30e1\u30fc\u30bf\u4f5c\u6210\" width=\"743\" height=\"927\" \/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u3059\u3067\u306b\u6c7a\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u4f5c\u6210\u3057\u305f\u3044\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4e0b\u8a18\u306e\u30eb\u30fc\u30eb\u306b\u6cbf\u3063\u3066\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u3001\u4f5c\u6210\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9(utm_source)<\/h4>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u540d\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u30bd\u30fc\u30b9\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<h4>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53(utm_medium)<\/h4>\n<p>\u96fb\u5b50\u30e1\u30fc\u30eb\u3084\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306a\u3069\u306e\u5a92\u4f53\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<h4>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d(utm_campaign)<\/h4>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002utm_campaign\u7279\u5b9a\u306e\u88fd\u54c1\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u307e\u305f\u306f\u6226\u7565\u7684\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u5b8c\u6210\u3057\u305fURL\u306f\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a id=\"text_2\" class=\"event_bnr\" href=\"https:\/\/blastmail.jp\/?utm_source=mailmagazine&amp;utm_medium=email&amp;utm_campaign=20190823\">https:\/\/blastmail.jp\/?utm_source=mailmagazine&amp;utm_medium=email&amp;utm_campaign=20190823<\/a><\/p>\n<p>\u5143\u306eURL\u3067\u3042\u308b\u3001<a id=\"text_3\" class=\"event_bnr\" href=\"https:\/\/blastmail.jp\/\">https:\/\/blastmail.jp\/<\/a>\u3068\u306f\u4e00\u898b\u3059\u308b\u3068\u9055\u3046URL\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u5b9f\u306f<strong>\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u540c\u3058\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b<\/strong>\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u5b9f\u969b\u306b\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3057\u3066\u307f\u308b<\/h2>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u304c\u3067\u304d\u305f\u3089\u30e1\u30eb\u30de\u30ac\u306e\u30ea\u30f3\u30af\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u5b9f\u969b\u306e\u30ea\u30f3\u30af\u8a2d\u5b9a\u306e\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u5834\u5408\u3001HTML\u30e1\u30fc\u30eb\u3067\u3042\u308c\u3070\u6587\u5b57\u5217\u3084\u753b\u50cf\u306b\u30ea\u30f3\u30af\u306e\u8a2d\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u6587\u5b57\u5217\u306b\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u3053\u3053\u304b\u3089\u306f\u5f0a\u793e\u30b5\u30fc\u30d3\u30b9\u300c\u30d6\u30e9\u30b9\u30c8\u30e1\u30fc\u30eb\u300d\u3092\u4f8b\u306b\u3057\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306f\u30ea\u30f3\u30af\u5148\u306eURL\u3092\u305d\u306e\u307e\u307e\u8cbc\u308a\u4ed8\u3051\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3001\u305f\u3060\u3057\u9577\u3044URL\u306f\u898b\u305f\u76ee\u304c\u60aa\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u30af\u30ea\u30c3\u30af\u3055\u308c\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u6587\u5b57\u5217\u306b\u5bfe\u3057\u3066\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u81ea\u7136\u306b\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1441\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/GA\u52b9\u679c\u6e2c\u5b9a2.jpg\" alt=\"\u6587\u5b57\u5217\u306b\u30ea\u30f3\u30af\u3092\u3064\u3051\u308b\" width=\"832\" height=\"592\" \/><\/p>\n<p>\u2460\u3001\u30ea\u30f3\u30af\u3092\u633f\u5165\u3057\u305f\u3044\u6587\u5b57\u5217\u3092\u9078\u629e\u3059\u308b<\/p>\n<p>\u2461\u3001\u300c\u30ea\u30f3\u30af\u633f\u5165\u300d\u3092\u9078\u629e<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1442\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/GA\u52b9\u679c\u6e2c\u5b9a3.png\" alt=\"URL\u3092\u5165\u529b\" width=\"828\" height=\"586\" \/><\/p>\n<p>\u2462\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u751f\u6210\u30c4\u30fc\u30eb\u3067\u4f5c\u6210\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u3092\u5165\u529b\u3059\u308b<\/p>\n<h3>\u753b\u50cf\u306b\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u753b\u50cf\u306b\u30ea\u30f3\u30af\u3092\u633f\u5165\u3059\u308b\u5834\u5408\u3082\u57fa\u672c\u7684\u306b\u3084\u308b\u3053\u3068\u306f\u540c\u3058\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1443\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/GA\u52b9\u679c\u6e2c\u5b9a4.jpg\" alt=\"\u7de8\u96c6\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\" width=\"771\" height=\"760\" \/><\/p>\n<p>\u2460\u3001\u30e1\u30eb\u30de\u30ac\u306b\u633f\u5165\u3057\u305f\u753b\u50cf\u3092\u7de8\u96c6<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1444\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/GA\u52b9\u679c\u6e2c\u5b9a5.jpg\" alt=\"URL\u3092\u5165\u529b\" width=\"824\" height=\"649\" \/><\/p>\n<p>\u2461\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u751f\u6210\u30c4\u30fc\u30eb\u3067\u4f5c\u6210\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u3092\u5165\u529b\u3059\u308b<\/p>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306e\u30ea\u30f3\u30af\u306e\u8a2d\u5b9a\u306f\u4ee5\u4e0a\u3067\u5b8c\u4e86\u3067\u3059\u3002\u305f\u3063\u305f\u3053\u308c\u3060\u3051\u3067\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3057\u3001\u30ea\u30f3\u30af\u8a2d\u5b9a\u3092\u3057\u305f\u6587\u5b57\u5217\u3084\u753b\u50cf\u304c\u30af\u30ea\u30c3\u30af\u3092\u53d7\u3051\u308b\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u3053\u3053\u304b\u3089\u306f\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30c1\u30e3\u30cd\u30eb<\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u3088\u3063\u3066\u6700\u521d\u304b\u3089\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u3067\u6210\u679c\u306e\u78ba\u8a8d\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5148\u8ff0\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u304a\u3044\u3066\u306f\u3001\u300e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53(utm_medium)\u300f\u304c\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5148\u307b\u3069\u4f5c\u6210\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306e\u30ea\u30f3\u30af\uff08<a id=\"text_4\" class=\"event_bnr\" href=\"https:\/\/blastmail.jp\/?utm_source=mailmagazine&amp;utm_medium=email&amp;utm_campaign=20190823\">https:\/\/blastmail.jp\/?utm_source=mailmagazine&amp;utm_medium=email&amp;utm_campaign=20190823<\/a>\uff09\u306e\u6210\u679c\u306f<strong>\u300c<\/strong><strong>Email<\/strong><strong>\u300d<\/strong>\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30c1\u30e3\u30cd\u30eb\u306f\u305d\u306e\u4ed6\u306b\u3082<strong>\u300c<\/strong><strong>Organic Search<\/strong><strong>\u300d\u3001\u300cPaid Search<\/strong><strong>\u300d\u3001\u300cReferral<\/strong><strong>\u300d<\/strong>\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u30c1\u30e3\u30cd\u30eb\u306b\u3042\u3063\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c1\u30e3\u30cd\u30eb\u306e\u78ba\u8a8d\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p>\u300e\u96c6\u5ba2\u2192\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u2192\u30c1\u30e3\u30cd\u30eb\u300f<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1445\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/kouka.jpg\" alt=\"\u30c1\u30e3\u30cd\u30eb\" width=\"1295\" height=\"720\" \/><\/p>\n<h3>\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2<\/h3>\n<p>\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u66f4\u306b\u6df1\u5800\u308a\u3092\u3057\u3066\u78ba\u8a8d\u3057\u305f\u3044\u3068\u304d\u306b\u898b\u308b\u306e\u304c<strong>\u300c\u53c2\u7167\u5143<\/strong><strong>\/<\/strong><strong>\u30e1\u30c7\u30a3\u30a2\u300d<\/strong>\u3067\u3059\u3002\u300c\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u6b04\u306b\u306f\u300cgoogle \/ organic\u300d\u3001\u300cgoogle\/cpc\u300d\u306e\u69d8\u306b2\u3064\u306e\u5206\u6790\u7d50\u679c\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u524d\u534a\u90e8\u5206\u304c\u53c2\u7167\u5143\u3067\u5f8c\u534a\u90e8\u5206\u304c\u30e1\u30c7\u30a3\u30a2\u3067\u3059<\/p>\n<p>\u53c2\u7167\u5143\u3068\u306f\u5177\u4f53\u7684\u306a\u6d41\u5165\u5143\u306e\u30b5\u30a4\u30c8\u3084\u30da\u30fc\u30b8\u306e\u3053\u3068\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u306f\u6d41\u5165\u5143\u306e\u7a2e\u985e\u3068\u306a\u308a\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>organic = \u691c\u7d22\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>referral = \u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>cpc = \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u306e\u6709\u6599\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>display = \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3084\u30d0\u30ca\u30fc\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>none = \u6d41\u5165\u5143\u4e0d\u660e<\/li>\n<\/ul>\n<p>\u5148\u8ff0\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u306f\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9(utm_source)\u300d\u304c\u53c2\u7167\u5143\u306b\u5206\u985e\u3055\u308c\u3001\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53(utm_medium)\u300d\u304c\u30e1\u30c7\u30a3\u30a2\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5148\u307b\u3069\u4f5c\u6210\u3057\u305f\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306e\u30ea\u30f3\u30af\uff08<a id=\"text_5\" class=\"event_bnr\" href=\"https:\/\/blastmail.jp\/?utm_source=mailmagazine&amp;utm_medium=email&amp;utm_campaign=20190823\">https:\/\/blastmail.jp\/?utm_source=mailmagazine&amp;utm_medium=email&amp;utm_campaign=20190823<\/a>\uff09\u306e\u6210\u679c\u306f\u300cmailmagazine \/ email\u300d\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u306e\u78ba\u8a8d\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p>\u300e\u96c6\u5ba2\u2192\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u2192\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300f<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1446 size-full\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/koukaaa.jpg\" alt=\"\u53c2\u7167\u5143\u30e1\u30c7\u30a3\u30a2\" width=\"1294\" height=\"621\" 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decoding=\"async\" class=\"alignnone size-full wp-image-1447\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/koukabbb-1.jpg\" alt=\"\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\" width=\"1374\" height=\"582\" \/><\/p>\n<p>\u300e\u2192\u30bb\u30ab\u30f3\u30c0\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u5b9a\u300f<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1448\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/koukaeeee.jpg\" alt=\"\u30bb\u30ab\u30f3\u30c0\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\" width=\"1418\" height=\"574\" \/><\/p>\n<h3>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7d4c\u8def<\/h3>\n<p>\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306f\u76f4\u63a5\u52b9\u679c\u306f\u3082\u3061\u308d\u3093\u3001\u9593\u63a5\u52b9\u679c\u3067\u3082\u8ca2\u732e\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306bBtoB\u5546\u6750\u306e\u3088\u3046\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u9577\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u5ea6\u3082\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u3066\u304b\u3089CV\u306b\u81f3\u308b\u5834\u5408\u306f\u9593\u63a5\u52b9\u679c\u3082\u5206\u6790\u3059\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u78ba\u8a8d\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p>\u300e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u2192\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u2192\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7d4c\u8def\u2192\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u30d1\u30b9\u300cmailmagazined\u300d\u3067\u691c\u7d22\u300f<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1449\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/09\/koukakkkk.jpg\" alt=\"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7d4c\u8def\" width=\"1687\" height=\"561\" \/><br \/>\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#8e0000;border-radius:8px;\"><div class=\"su-box-title\" style=\"background-color:#c12630;color:#FFFFFF;border-top-left-radius:6px;border-top-right-radius:6px\">\u304a\u5f79\u7acb\u3061E-book \u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8\u4e2d\uff01<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:6px;border-bottom-right-radius:6px\"><a id=\"ebook-mailmagazinetitle\" class=\"ebook_click\" href=\"https:\/\/blastmail.jp\/blog\/download\/mailmagazine-title\" target=\"blank\" rel=\"noopener noreferrer\">&gt; \u3010E-book\u3011\u9b45\u529b\u304c\u4f1d\u308f\u308b\u300c\u30e1\u30eb\u30de\u30ac\u30bf\u30a4\u30c8\u30eb\u300d\u306e\u4ed8\u3051\u65b9<\/a><\/div><\/div>\n<h2>\u30e1\u30eb\u30de\u30ac\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5206\u6790\u3059\u308b\u65b9\u6cd5\u307e\u3068\u3081<\/h2>\n<p>\u3053\u3053\u307e\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u7528\u3057\u3066\u30e1\u30eb\u30de\u30ac\u306e\u5206\u6790\u3092\u3059\u308b\u65b9\u6cd5\u3092\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002\u30e1\u30eb\u30de\u30ac\u306f<strong>\u300c\u58f2\u4e0a\u30a2\u30c3\u30d7\u300d\u3001\u300c\u96c6\u5ba2\u300d\u3001\u300c\u8a8d\u77e5\u300d<\/strong>\u306a\u3069\u3001\u69d8\u3005\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u9001\u3063\u3066\u7d42\u308f\u308a\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u3066\u306f\u975e\u5e38\u306b\u3082\u3063\u305f\u3044\u306a\u3044\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u8005\u3067\u5206\u6790\u307e\u3067\u3057\u3066\u3044\u308b\u4eba\u306f\u3042\u307e\u308a\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001<strong>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3048\u3070\u5b9f\u306f\u7c21\u5358\u306b\u5206\u6790\u304c\u3067\u304d\u307e\u3059<\/strong>\u3002\u30e1\u30eb\u30de\u30ac\u306e\u5206\u6790\u3092\u3057\u3066\u307f\u305f\u3044\u4eba\u306f\u662f\u975e\u3001\u5b9f\u8df5\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a id=\"bottom_htmlmail\" class=\"event_bnr\" href=\"https:\/\/blastmail.jp\/lp\/htmlmail\/\"><img decoding=\"async\" class=\"wp-image-48\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2019\/12\/blog-bnr-blastmail-b.jpg\" loading=\"lazy\" alt=\"\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u203b\u672c\u8a18\u4e8b\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30fb\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3067\u5206\u6790\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u307e\u3068\u3081&#8230;<\/p>\n","protected":false},"author":8,"featured_media":1452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mailmagazine"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/1436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/comments?post=1436"}],"version-history":[{"count":3,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/1436\/revisions"}],"predecessor-version":[{"id":12713,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/1436\/revisions\/12713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/media\/1452"}],"wp:attachment":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/media?parent=1436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/categories?post=1436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/tags?post=1436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}