{"id":14164,"date":"2023-12-25T09:39:13","date_gmt":"2023-12-25T00:39:13","guid":{"rendered":"https:\/\/blastmail.jp\/blog\/?p=14164"},"modified":"2023-12-25T11:07:27","modified_gmt":"2023-12-25T02:07:27","slug":"3rdcookie-abolition","status":"publish","type":"post","link":"https:\/\/blastmail.jp\/blog\/marketing\/3rdcookie-abolition","title":{"rendered":"\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u5ec3\u6b62\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3069\u3093\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u306e\u304b\u3002cookie\u306e\u4ed5\u7d44\u307f\u304b\u3089\u89e3\u8aac\u3057\u307e\u3059\uff01"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14166\" src=\"https:\/\/blastmail.jp\/blog\/wp-content\/uploads\/2023\/12\/3rdcookie-abolition.png\" alt=\"\" width=\"800\" height=\"600\" \/><\/p>\n<p>Google\u304c2020\u5e74\u306b\u767a\u8868\u3057\u305fChrome\u306b\u304a\u3051\u308b<strong>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u5ec3\u6b62<\/strong>\u306f\u30012023\u5e7412\u6708\u73fe\u5728\u30012024\u5e74\u307e\u3067\u5ef6\u671f\u3055\u308c\u308b\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/gigazine.net\/news\/20220728-google-third-party-cookies-obsolete-delay\/\">Google\u304cChrome\u304b\u3089\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fcCookie\u3092\u5ec3\u6b62\u3059\u308b\u8a08\u753b\u30922024\u5e74\u307e\u3067\u518d\u5ef6\u671f\u3059\u308b\u3068\u767a\u8868<\/a><\/p>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u5ec3\u6b62\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u3084SNS\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u65bd\u7b56\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u6982\u8981\u3084\u3001<strong>\u5ec3\u6b62\u306b\u3088\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u304c\u51fa\u308b\u306e\u304b<\/strong>\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f8c\u534a\u3067\u306f\u3001<strong>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306b\u983c\u3089\u306a\u3044\u96c6\u5ba2\u65b9\u6cd5<\/strong>\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u8ca9\u4fc3\u624b\u6cd5\u306e\u691c\u8a0e\u306b\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3068\u306f\uff1f<\/h2>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u89e3\u8aac\u3059\u308b\u306b\u306f<strong>\u300ccookie\u300d<\/strong>\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>cookie\u3068\u306f\u3001<strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u3092\u4e00\u6642\u7684\u306b\u4fdd\u5b58\u3057\u3066\u304a\u304f\u30d5\u30a1\u30a4\u30eb<\/strong>\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>cookie\u306b\u306f\u3001\u5192\u982d\u304b\u3089\u7d39\u4ecb\u3057\u3066\u3044\u308b\u300c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u300d\u3068\u300c\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3cookie\u300d\u304c\u3042\u308a\u3001\u307e\u305a\u306f\u5f8c\u8005\u304b\u3089\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3cookie\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u767a\u884c\u3055\u308c\u308bcookie\u3067\u3001<strong>\u30ed\u30b0\u30a4\u30f3\u60c5\u5831\u306e\u4fdd\u5b58<\/strong>\u306a\u3069\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>cookie\u304c\u4fdd\u5b58\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30ed\u30b0\u30a4\u30f3\u304c\u5fc5\u8981\u306a\u30da\u30fc\u30b8\u3067\u3082\u300c\u623b\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u306b<strong>\u30ed\u30b0\u30a2\u30a6\u30c8\u3055\u308c\u308b\u3053\u3068\u306a\u304f\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u307e\u305f\u3001EC\u30b5\u30a4\u30c8\u3067\u95b2\u89a7\u3057\u305f\u5546\u54c1\u3084\u8cb7\u3044\u7269\u304b\u3054\u306e\u4e2d\u306e\u5546\u54c1\u304c\u6b8b\u3063\u3066\u3044\u308b\u306e\u3082\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3cookie\u306e\u50cd\u304d\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3cookie\u306e\u7279\u5fb4\u306f\u3001<strong>\u81ea\u8eab\u304c\u8a2a\u554f\u3057\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u767a\u884c<\/strong>\u3055\u308c\u3001\u30b5\u30a4\u30c8\u306e\u6240\u6709\u8005\u306e\u307f\u304c\u30af\u30c3\u30ad\u30fc\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u70b9\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306f\u3001<strong>\u81ea\u8eab\u304c\u8a2a\u554f\u3057\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4ee5\u5916\u306e\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u767a\u884c<\/strong>\u3055\u308c\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u521d\u3081\u3066\u8a2a\u554f\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3001\u81ea\u8eab\u306e\u8da3\u5473\u3084\u76f4\u8fd1\u3067\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3080\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3053\u308c\u304c\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u50cd\u304d\u306b\u3088\u308b\u3082\u306e\u3067\u3001<strong>\u8a2a\u554f\u4e2d\u306e\u30b5\u30a4\u30c8\u3067\u306f\u306a\u304f\u4ed6\u306e\u30b5\u30a4\u30c8\u3067\u306e\u904e\u53bb\u306e\u52d5\u5411<\/strong>\u3092\u57fa\u306b\u8868\u793a\u3059\u308b\u30d0\u30ca\u30fc\u5e83\u544a\u306a\u3069\u304c\u9078\u629e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u50cd\u304d\u304b\u3089\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u304c\u9ad8\u3044\u60c5\u5831\u3092\u5e83\u544a\u3068\u3057\u3066\u8868\u793a\u3059\u308b<strong>\u300c\u30ea\u30bf\u30b2\u30fc\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d<\/strong>\u306a\u3069\u306b\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u5ec3\u6b62\u3055\u308c\u308b\u3068<\/h2>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u5ec3\u6b62\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u624b\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3082\u3057\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u5ec3\u6b62\u3055\u308c\u305f\u5834\u5408\u3001\u5148\u8ff0\u3057\u305f<strong>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u96c6\u5ba2\u52b9\u679c\u306b\u306f\u5927\u304d\u306a\u5f71\u97ff\u304c\u3042\u308b<\/strong>\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<div class=\"list04\">\n<ul>\n<li>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/li>\n<li>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>\u30a6\u30a7\u30d6\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3000<\/div><\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u3082\u306e\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30c8\u30d4\u30c3\u30af\u3092\u77e5\u3089\u305b\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/h3>\n<p>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u306f\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u30e1\u30c7\u30a3\u30a2\u306b<strong>\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u5ea6\u304c\u9ad8\u3044\u5e83\u544a<\/strong>\u3092\u9078\u5225\u3057CTA\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4ed5\u7d44\u307f\u7684\u306b\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u540c\u3058\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u904e\u53bb\u306b\u8a2a\u308c\u305f\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u3092\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3068\u3057\u3066\u53d7\u3051\u53d6\u308a\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u753b\u9762\u306e\u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u30d0\u30ca\u30fc\u5e83\u544a\u3084\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u753b\u9762\u306b\u91cd\u306d\u308b\u5f62\u3067\u8868\u793a\u3055\u308c\u308b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u5e83\u544a\u306a\u3069\u306f\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u306e\u4ee3\u8868\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<\/p>\n<h3>\u30a6\u30a7\u30d6\u4e0a\u306e\u52b9\u679c\u6e2c\u5b9a<\/h3>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306f<strong>\u30a6\u30a7\u30d6\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a<\/strong>\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u5e83\u544a\u304b\u3089CV\u306b\u81f3\u308b\u6d41\u308c\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"list04\">\n<ul>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8A\u3092\u8a2a\u554f<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8A\u3067\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u5148\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8B\u3067CV\u3000<\/div><\/li>\n<\/ul>\n<p>CV\u6642\u306b\u30e6\u30fc\u30b6\u30fc\u304c<strong>\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8A\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u5e83\u544a\u300d\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u6240\u6301\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u3067\u3001\u3069\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3057\u305f\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u4ed5\u7d44\u307f\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u4f8b\u3048\u540c\u3058\u5e83\u544a\u3067\u3082\u3001\u3069\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067CV\u306b\u81f3\u3063\u305f\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n<p>\u5546\u54c1\u306e\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u3068\u3044\u3063\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u904e\u7a0b\u3092\u5206\u6790\u3057\u3001\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ca2\u732e\u5ea6\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u304c<strong>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u884c\u3046\u30c4\u30fc\u30eb\u3067\u306f\u3001\u5b9f\u969b\u306eCV\u304c\u3042\u3063\u305f\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u5e83\u544a\u3067CV\u304c\u6c7a\u307e\u308b\u307e\u3067\u306b\u5f8c\u62bc\u3057\u3092\u3057\u305f\u3068\u8003\u3048\u3089\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5148\u8ff0\u3057\u305f\u52b9\u679c\u6e2c\u5b9a\u306f<strong>\u300cCV\u306b\u81f3\u3063\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u5e83\u544a\u300d<\/strong>\u3092\u9650\u5b9a\u3059\u308b\u3053\u3068\u306b\u30af\u30c3\u30ad\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u306f<strong>\u300cCV\u3057\u305f\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8A\u306e\u524d\u306b\u3001\u300c\u540c\u3058\u5206\u91ce\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8C\u3092\u8a2a\u554f\u3057\u3066\u3044\u308b\u300d<\/strong>\u3068\u3044\u3063\u305f\u5e83\u3044\u8996\u91ce\u3067\u8a55\u4fa1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u3059\u3067\u306bApple\u3067\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u5ec3\u6b62\u3055\u308c\u3066\u3044\u308b<\/h2>\n<p>\u3053\u3053\u307e\u3067\u306e\u89e3\u8aac\u3067\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u308b\u3088\u3046\u306b\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306f\u540d\u524d\u3053\u305d\u77e5\u3089\u308c\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u5e83\u544a\u306a\u3069\u3092\u901a\u3058\u3066\u8ab0\u3082\u304c\u4f53\u9a13\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5192\u982d\u3067\u89e3\u8aac\u3057\u305f\u3088\u3046\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306f\u3001\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u5ec3\u6b62\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u5b9f\u969b\u306bApple\u304c\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30a6\u30b6<strong>\u300cSafari\u300d\u3067\u306f\u30d6\u30ed\u30c3\u30af\u304c\u5b9f\u65bd<\/strong>\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8a2d\u5b9a\u6b21\u7b2c\u3067\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3082\u4f7f\u3063\u305f\u30d6\u30e9\u30a6\u30b6\u306e\u5229\u7528\u304c\u53ef\u80fd\u3067\u3059\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u6d3b\u7528\u3057\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001<strong>\u8208\u5473\u95a2\u5fc3\u304c\u8584\u3044\u30ab\u30c6\u30b4\u30ea\u306e\u5e83\u544a\u3082\u8868\u793a\u3055\u308c\u308b<\/strong>\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u3001\u5148\u8ff0\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u5b9f\u65bd\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u5ec3\u6b62\u3055\u308c\u305f\u3053\u3068\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\uff1f<\/h2>\n<p>\u300cSafari\u300d\u3067\u884c\u308f\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u898f\u5236\u304cGoogle\u3067\u5c0e\u5165\u3055\u308c\u308b\u3068\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u4f7f\u3063\u305f\u65bd\u7b56\u306f\u5927\u304d\u306a\u5f71\u97ff\u3092\u53d7\u3051\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u73fe\u5728\u30a6\u30a7\u30d6\u96c6\u5ba2\u306b\u6ce8\u529b\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3001<strong>\u65b0\u305f\u306a\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b9\u5411\u3092\u6a21\u7d22<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306b\u983c\u3089\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u65bd\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>LP\uff08Landing Page\uff09\u306e\u6539\u5584<\/h3>\n<p>\u8a2a\u554f\u6570\u306e\u5897\u52a0\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u6d3b\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304b\u3063\u305fLP\u3067\u3059\u304c\u3001<strong>\u4eca\u5f8c\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u4ee5\u5916\u306e\u65b9\u6cd5\u3067\u8a2a\u554f\u8005\u3092\u7372\u5f97\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093<\/strong>\u3002<\/p>\n<p>\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u30a6\u30a7\u30d6\u30e1\u30c7\u30a3\u30a2\u306e\u53b3\u9078\u306f\u3082\u3061\u308d\u3093\u3001LP\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u6539\u5584\u306b\u3082\u3002<\/p>\n<p>\u5c11\u3057\u53e4\u3044\u8abf\u67fb\u3067\u3059\u304c<a href=\"https:\/\/news.mst.edu\/2012\/02\/eye-tracking_studies_show_firs\/\">\u300c\u30df\u30ba\u30fc\u30ea\u5de5\u79d1\u5927\u5b66\u3067\u884c\u308f\u308c\u305f\u8996\u7dda\u8ffd\u8de1\u7814\u7a76\u300d<\/a>\u306b\u3088\u308c\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306b\u3064\u3044\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<div class=\"box01\"><span class=\"box-title\">Eye-tracking studies\uff08\u8996\u899a\u8ffd\u8de1\u8abf\u67fb\uff09&lt;br \/&gt;\n<\/span>Web \u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3059\u308b\u969b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7b2c\u4e00\u5370\u8c61\u3092\u5f62\u6210\u3059\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u6642\u9593\u306f 10 \u5206\u306e 2 \u79d2\u672a\u6e80\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u304c Web \u30b5\u30a4\u30c8\u306e\u7b2c\u4e00\u5370\u8c61\u306b\u6700\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u9818\u57df\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u306b\u306f\u3001\u3082\u3046\u5c11\u3057\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059 (\u7d04 2.6 \u79d2)<\/div>\n<p>\u3064\u307e\u308a\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u8a18\u8f09\u3055\u308c\u3066\u3044\u308bLP\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u3092\u9632\u3050\u306b\u306f\u3001<strong>3\u79d2\u4ee5\u5185\u306b\u8996\u899a\u306b\u5165\u308b\u60c5\u5831\u304c\u52dd\u8ca0\u306b\u306a\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u73fe\u5728\u3067\u3082\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306fCV\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u304c\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u5ec3\u6b62\u3055\u308c\u8a2a\u554f\u8005\u6570\u304c\u6e1b\u5c11\u3059\u308b\u3068\u3055\u3089\u306b\u30b7\u30d3\u30a2\u306a\u6539\u5584\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u3064\u3067\u3042\u308b<strong>\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d<\/strong>\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u3092\u4f7f\u7528\u3057\u306a\u3044\u96c6\u5ba2\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u4ee3\u8868\u7684\u306a\u3082\u306e\u306b\u306f<strong>\u300c\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u300d<\/strong>\u304c\u3042\u308a\u3001\u696d\u7a2e\u3092\u554f\u308f\u305a\u591a\u304f\u306e\u4f01\u696d\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u96c6\u5ba2\u624b\u6cd5\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u8a73\u7d30\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u307e\u3068\u3081\u3066\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3059\u308b\u5bfe\u8c61\u304c<strong>\u300c\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u4e00\u5b9a\u306e\u8208\u5473\u95a2\u5fc3\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u300d\u306b\u9650\u5b9a\u3055\u308c\u308b<\/strong>\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306b\u983c\u3089\u305a\u306b\u30b5\u30fc\u30d3\u30b9\u306e\u8a34\u6c42\u3092\u884c\u3046\u624b\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/blastmail.jp\/blog\/mailmagazine\/magazine-read\">\u96c6\u5ba2\u3067\u304d\u308b\u300c\u30e1\u30eb\u30de\u30ac\u300d\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f\u30e1\u30fc\u30eb\u306e\u30d7\u30ed\u304c\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306f\u3001<strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6a2a\u65ad\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3092\u3084\u308a\u3068\u308a\u3059\u308b\u4ed5\u7d44\u307f<\/strong>\u3067\u3001\u96c6\u5ba2\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u6790\u306b\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u6765\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306f\u30a6\u30a7\u30d6\u306e\u5229\u7528\u3092\u4fbf\u5229\u306b\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u8fd1\u5e74\u306f\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u898f\u5236\u304c\u304b\u3051\u3089\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u304c\u5ec3\u6b62\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u306f\u3058\u3081\u3068\u3059<strong>\u308b\u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u767a\u884c\u3055\u308c\u305f\u30af\u30c3\u30ad\u30fc\u3092\u4f7f\u3063\u305f\u96c6\u5ba2\u304c\u96e3\u3057\u304f\u306a\u308b<\/strong>\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306b\u983c\u3089\u306a\u3044\u96c6\u5ba2\u65b9\u6cd5\u3092\u6a21\u7d22\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u72b6\u6cc1\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u300cLP\u300d\u3068\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u6a5f\u4f1a\u306b\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30a4\u30f3\u30d7\u30c3\u30c8\u3057\u76f4\u3059\u3053\u3068\u3067\u898b\u3048\u3066\u304f\u308b<strong>\u65b0\u305f\u306a\u96c6\u5ba2\u65bd\u7b56<\/strong>\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4ee5\u4e0b\u306eURL\u304b\u3089\u306f\u3001\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u307e\u3068\u3081\u305fE-book\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/blastmail.jp\/blog\/download\/digital-marketing-3\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5927\u5168<\/a><\/p>\n<p>\u81ea\u793e\u306e\u96c6\u5ba2\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u305c\u3072\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u304c2020\u5e74\u306b\u767a\u8868\u3057\u305fChrome\u306b\u304a\u3051\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3cookie\u306e\u5ec3\u6b62\u306f\u30012023\u5e74&#8230;<\/p>\n","protected":false},"author":13,"featured_media":14166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-14164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/14164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/comments?post=14164"}],"version-history":[{"count":3,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/14164\/revisions"}],"predecessor-version":[{"id":14168,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/posts\/14164\/revisions\/14168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/media\/14166"}],"wp:attachment":[{"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/media?parent=14164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/categories?post=14164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blastmail.jp\/blog\/wp-json\/wp\/v2\/tags?post=14164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}